令人敬畏的营销电子邮件的终极备忘单

Email marketingcan be a very powerful lever for lead generation within your arsenal of inbound marketing tools. While I think most of us can agree that email is still alive and thriving, there are still many marketers that struggle to leverage it effectively for lead gen. So, why not break it down?

In this post, we'll carefully dissect the anatomy of an effective, optimized marketing email. Let's take a look at one of HubSpot's recent email sends as an example...

有效的营销电子邮件的13部分解剖

1. A Clear, Concise, and Attention-Grabbing Subject Line:在您的电子邮件订阅者甚至阅读您的电子邮件之前，他们首先要看电子邮件的主题行。您的电子邮件很可能坐在潜在客户的收件箱中，还有大量其他电子邮件，其中许多将来自其他供应商和公司，就像您一样。因此，非常重要的是，您要以清晰，引人注目的主题行脱颖而出。简要介绍一下，但要明智地使用您的空间，并尝试将您在电子邮件中尽可能清晰明确地描述您提供的报价。避免触发单词那很容易将您放入发件人的垃圾邮件盒中。

2.真实的，现场的，人类的发件人：In communication between real people, the "From" address is someone's name. Experiment with how you customize your email's sender name, and consider making it come from a real, living, breathing member of your marketing team to make your email messages more personal. Try a test to determine which format of your sender name contributes to the best open rate (e.g. First Name Last Name vs. First Name Last Name, Company Name vs. Company Name).

3. Obvious Branding Elements:There shouldn't be any question to your subscribers about where your email is coming from. Create and utilize an email template with consisting branding elements. Include your logo! Use your company's branding colors. Omitting branding elements suggests a lack of professionalism and security.

4. Personalization:Whileresearch shows三分之一的营销人员认为，个性化的营销活动非常有效，大多数营销人员并未在其活动中包括任何个性化元素。Email marketing（尤其是领导培养）提供了一个很好的机会来利用个性化的力量。您可以使用有关数据库的数据将它们分组分组，并根据其行为和需求/需求将更多个性化的内容提供。至少，使用您的数据在电子邮件中个性化问候。此外，正如我们之前提到的，您的电子邮件来自您组织内的一个真实人。考虑包括他们的图片并用昵称签署电子邮件。

5. Offer Context:在给您的电子邮件收件人有机会访问您的报价之前，请为为什么您提供的产品对他们有价值。保持简短，使用引人注目的语言，并考虑将统计数据纳入强调重要性。在本节中也为您的报价添加一个或两个链接。

6.明显和专注的呼吁行动（CTA）：Include a prominent CTA for your offer. Make your CTA's text specific about what action the reader must take to receive the offer (in this example, "Download") and create a sense of urgency (e.g. "Now," "Today," etc.). Avoid vague language like "Submit," and try to tie the CTA to the offer itself (e.g. for a live webinar, you must say "Register For the Webinar Now" or "Reserve Your Seat Today").

7.要约的解释/价值：显然，请突出显示哪些电子邮件收件人将从下载电子书或注册网络研讨会中获得哪些内容。使用子弹点分解文本并强调关键要点。证明要约的价值。

8.社交分享按钮/链接：在您发送的每封电子邮件中包括社交共享链接进一步扩大您的电子邮件内容的覆盖范围。如果读者在您的电子邮件中找到了有价值的内容，并感到被迫与他们的社交媒体联系分享，那么现在他们可以轻松地做到这一点！这将有助于您在很少的努力下达到更广泛的潜在潜在客户。

9. Image:用专业的图像分解文字。尝试将此图像与您要约的内容匹配。所以，如果你提供一本电子书，包括封面页面的图片。如果您提供网络研讨会，请在演示文稿中包含封面幻灯片的屏幕截图。

10.其他基于产品的优惠：也许您的某些电子邮件订阅者已准备好提供更具产品的优惠，例如免费试用您的产品或个人咨询。在您的P.S.中使用房地产作为将您的主要内容提供的机会与更多中间渠道优惠联系起来的机会。

11. Social Media Follow Buttons/Links:Grow your social media reach通过让收件人也有机会订阅您在社交媒体上的更新。添加社交媒体关注按钮，以鼓励订阅者在Twitter上关注您，例如“您的Facebook页面，订阅您的YouTube频道，或关注您的公司更新LinkedIn。bob全站app

12. Link to Privacy Policy:As the web evolved into an even more social and public platform, concerns about privacy continue to get raised. Give your email subscribers peace of mind and a sense of security by including a link to your company's privacy policy.

13. Unsubscribe Link:ALWAYS include an unsubscribe link at the bottom of your email marketing messages. Neglecting to do so will put you in violation of可以放置法规,你相当多的有价值的营销成本budget, and severely damage your company's credibility.

How do your电子邮件营销消息今天站立？他们是否缺少这些关键因素取得成功？