8 Hacks to Make Your Digital Agency More Productive

The more billable tasks you complete, the more money your agency makes. The less time you spend on admin and non-billables, the more you can spend on valuable client work.

生产力等于盈利能力。但是，生产力更容易说起来容易做起来难，尤其是当您扩展代理商时。

为了帮助您，以下是我们最喜欢的数字代理机构在更少的时间内完成更多工作的一些生产力，无论您的代理商是通过数字营销，SEO，网页设计还是您变成了一家业务的其他技能。

如何使数字机构更加生产力

1. Delegate tasks that someone else can do better.

许多机构以这种方式开始：您是一名唯一的顾问，可以货币化您的技能，业务良好。实际上，您正在引进太多的工作来拯救自己。您要么必须拒绝客户，要么不可持续。但是最终，您决定通过雇用其他人来分配工作量。很快，您正在经营一家数字代理。

能够委派对任何业务至关重要 - 无论是雇用前几个员工还是以后知道要外包。代理机构最好的生产力之一：如果任务耗时，并且不需要您的团队的技能来做得好，find someone else to do it. Platforms likeFiverr和上班make outsourcing easier than ever.

2. Use price elasticity to your advantage.

这不是a productivity tip — but it will help your agency make more money. It's the easiest trick in the book: raising your rates.

作为一家早期业务，稳定的客户，您应该定期提高价格，大约每六个月。这是因为价格弹性的经济概念。

A can of Coca-Cola is an elastic product: if a shopkeeper increases their prices unreasonably, customers won't buy it. They'll get something else instead, like a can of Pepsi.

但是您的代理商的工作是一个价值驱动的产品：它更无弹性。如果您的客户从您的工作中获得价值，那么他们在提高价格时就不会离开。

That said, you should be careful when raising your rates –—and you have to be certain you are delivering the value to back it up — but your best clients will likely pay more to continue working with you. It's generally easiest to test the water with new clients before letting your existing clients know, however.

3.分发聚焦时间。

您醒来到一连串松弛的通知。您打开笔记本电脑并通过电子邮件泛滥。然后电话开始响起。您如何专注于所付费的工作？

The answer: with focus and intentionality. Building a productive and profitable agency with clients that love you requires a ton of focus. It means sitting down at your computer, turning notifications off, and concentrating on the most important task until it's done. No checking LinkedIn, no email checksjust in case，在后台没有懈怠。

认真，无情和无情的重点是您反对比赛的秘密武器 - 这将是推动更多利润的原因。

4.知道将团队加倍并不会两倍。

When you hire more people, there's a very real chance that your productivity will stagnate or decrease — at least to begin with. That can even apply to your profits, too.

There's a value to staying small, as Paul Jarvis celebrates in his bookCompany of One: Why Staying Small Is the Next Big Thing for Business— your business is more nimble when it's smaller. It's usually more productive per employee as well.

If you've decided to scale your agency, do it with full acceptance that it will change your team's culture and productivity; in many ways for the better, but with some losses too.

5. Identify where your results come from.

You've probably heard of the Pareto principle, or the 80/20 rule. It suggests that 80% of the results will come from 20% of the work.

In your digital agency, it might mean that 80% of your profits come from 20% of your projects. 80% of your hassles and headaches can come from 20% of your clients. 80% of your work will probably happen in 20% of your day.

为了使您的数字代理商提高生产力，请钻入20％ - 项目，客户和结果来自问题的项目，客户和时间，而问题浮出水面。重新校准您的业务以腾出空间以获取更多有效的方法。

6.选择加快发票和付款的工具。

本月底，您已经完成了很多工作，您的客户很高兴，并且一切都应该在世界上很好。但是您必须将发票发送出去。

Getting paid is easier said than done. Sending out invoices can be one of the most time-consuming parts of your agency's workload, especially if you don't have good billing software on your side.

查找跟踪您的时间和计算机的工具，以便您确切知道要收取什么费用。最好的平台应该使使用每个客户的正确信息（包括地址，货币和付款详细信息）轻松创建发票。

Some of the best invoicing and accounting tools for digital agencies are:

QuickBooks在线：市场上最受尊敬的金融软件，尽管对于想要保持简单的小型机构来bob电竞官方下载说可能过于复杂。时间跟踪可从基本计划中的$ 40/mo获得。
Freshbooks:Optimized for freelancers and very small businesses, Freshbooks can be a good fit for smaller agencies, too. It offers built-in time tracking functionality and integrations with payroll providers.
Xero:At the sweet spot between complex and simple, Xero is beautiful to use and a powerful addition to digital agencies.

7.当您有能力拒绝不好的客户时，请这样做。

作为一家数字代理商，您可能会觉得您并不是要拒绝工作。那是一个神话。最有生产力，最有利可图的机构对他们不适合工作。您的代理商可能需要一段时间才能负担得起拒绝的位置，但是当您不太渴望客户时，您应该这样做。密切注意，提防，小心：

Bad fit clients you know you'll struggle to service well
Clients that are a nightmare to work with — you've either worked with them before, or you can see the tell-tale signs
Clients that refuse to pay your usual rates and insist on discounts

8. Sync your contact data across apps.

As time goes on, your agency's data on past, present, and future clients can quickly become unruly — and you have enough to do without having to sift through that.

为了帮助控制事情，set up two-way syncs在您的应用程序之间，使您的数据在您的所有代理商工具中都可以很好地发挥作用，包括CRM，Helpdesk，会计工具和电子邮件营销系统。