The Free and Paid Instagram Analytics Apps You Need in 2021

使用Instagram进行营销目的正在迅速越来越受欢迎，over 70% of companies using the platformin 2017, compared to2016年不到50％.

It's important that you leverage Instagram for your own business, but once you start, it can be difficult to discern whether you're truly successful. Without the right metrics, you'll never know if you could be doing more to engage your audience or grow your following.

There are plenty of Instagram analytics apps to help you keep track of your progress and discover areas for improvement. Here, we'll focus on the best free Instagram analytics apps, so you can focus your money and efforts on the Instagram content itself.

1.Instagram洞察力

Key specialty: Followers and mentions

Image viaLater.com

如果您在Instagram上有一个业务帐户，则可以自动访问其免费分析工具Instagram Insights。Insights工具可以在Instagram上向您展示您的观众，您的哪些帖子最受欢迎，以及您的帐户的印象和覆盖范围。

此外，您可以将原始帖子与帖子的促销版本进行比较，以找出您的付费工作是否有效。不幸的是，您只能在应用程序中使用该工具（没有桌面版本），并且它不是最友好的，但它为您的Instagram分析提供了一个很好的基本概述，该分析均为单个帖子和整个帐户。

2.Iconosquare

Key specialty: Social monitoring

Iconosquare是一种用于社交媒体营销的三合一Instagram解决方案。该平台允许您安排新的帖子，监视人们对行业（或您的品牌）的评价，当然也可以跟踪您的Instagram Analytics。这些分析表明您与参与，印象，帖子的覆盖范围，甚至是您的方式有关的趋势Instagram Stories正在执行。

Iconosquare还包括标签和竞争对手跟踪，使营销人员可以将自己与他们关心的人和主题进行比较。该平台提供为期两周的免费试用，以及各种免费工具，例如Instagram Audit.

3.Squarelovin

Key specialty: Follower insights

Squarelovin's free Instagram Insights tool provides most of the information you'd need to conduct an analysis on your progress over the year — for instance, you can obtain a monthly analysis on your posts, or a history of your posts broken down by month, day, or even hour.

Additionally, the tool offers insights into your followers' interests, and how to drive further engagement to your posts. You can even figure out the best time to post, depending on when your followers are most likely on the app.

4.Crowdfire

Key specialty: Content curation

Crowdfire允许营销人员安排帖子，衡量他们的品牌的绩效和踪迹提及curatecontent related to their industry from all over the internet. The product delivers article and image recommendations from other websites, helping marketers expand their visibility when considering what content to include in their Instagram strategy.

Crowdfire's analytics tools visualize your Instagram data in several user-friendly charts. They also drill down into a number of advanced metrics that show you how you're performing over long periods of time.

5.Pixlee

关键专业：社交报告

Used by Kenneth Cole, Sonos, and plenty of other big brands, Pixlee offers an impressive free tool. It allows you to create shareable reports that you can distribute to your entire marketing team, and analyze metrics to figure out how to drive more engagement and attract new followers.

此外，该工具可帮助您找到有影响力的人或品牌拥护者，以促进您的产品，因此您可以创建更有效的影响者活动。

6.工会指标

Key specialty: Hashtag analytics

While it doesn't provide its Instagram Analytics tool for free, Union Metrics does offer a free monthly Instagram checkup. The checkup tells you which hashtags will increase your engagement, which posts resonate best with your audience, and what time your followers use the app.

尽管该工具无法为您提供30天以上的分析，但它是查看短期主题和模式的有用选择，并学习如何快速改善指标。

7。Socialbakers

主要专业：竞争分析

Image viaSocialbakers Support

虽然诚然，这不是列表中最具吸引力的工具，但社交制造商仍然提供关键信息，包括您对帖子和表现最高的过滤器最喜欢和最受评论的信息。

Additionally, Socialbakers offers anInstagram Report，将您自己的Instagram帐户与竞争对手进行了比较，以查看您属于行业的位置以及可以做些什么来改进。

1. HubSpot社交收件箱

Key specialty: Post scheduling and social analytics

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Using HubSpot's Social Inbox, you can easily build out campaigns and publish to multiple social platforms at once. You can also integrate your social inbox tool with your blog, enabling you to automatically share new content to your LinkedIn, Twitter, or other social channels the minute it gets published.

Additionally, you can create custom keyword monitoring streams to keep track of conversations regarding your brand, to ensure you're consistently communicating with your prospects and customers wherever they are.

Best of all, HubSpot's Social Inbox tool enables you to report on the success of your social strategy across every channel from one centralized location to clearly identify how your social team impacts the company's bottom line. This helps you keep track of the platforms that perform best for your brand, and tailor future campaigns for optimal ROI.

Price：包括Marketing Hub Professional

2. Sprout Social

关键专业：发布计划和主题标签分析

Sprout Social的套房Instagram分析tools you can use to grow and manage your Instagram presence. Sprout Social’s platform allows you to analyze your key Instagram metrics, including:

• Instagram故事表演
• Instagram观众成长
• Instagram发布性能
• Instagram hashtag performance
• And more

您还可以使用发芽来分析你的竞争ition performs on Instagram to ensure that you’re always ahead of the curve.

You can start analyzing your Instagram performance today witha free 30-day trial of Sprout Social here.

Price：30天免费试用；标准为每月$ 99

3. hootsuite

Key specialty: Post scheduling and team collaboration

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您可以使用Hootsuite创建自定义的仪表板，使您可以监视多个渠道的分析，包括Instagram，Facebook，Twitter等。此外，您可以使用该工具在各个平台上同时安排数百个社交媒体帖子。

借助Hootsuite，您可以在社交媒体活动中与整个团队合作，并在整个组织中进行扩展。例如，Hootsuite提供的功能使您能够为各个团队成员分配任务，创建报告以与团队共享关键指标和见解，甚至跟踪哪些员工或部门以最高ROI发布内容。

Price：30天免费试用；"professional" plan is $29 per month after that (which allows you to manage 10 different social media profiles)

4. Keyhole

Key specialty: Hashtag analytics

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This is a great tool for tracking the performance of individual hashtags on your social posts to ensure you're using the right hashtags for highest ROI. Used by over 5,000 agencies and marketers, Keyhole can provide critical metrics like your top Instagram hashtags by engagement, competitor activity, and your follower activity. Best of all, you can create customized hashtag reports for clients' to demonstrate the value of your social media campaigns.

Additionally, if your brand regularly hires influencers to increase brand awareness and sales, you can use Keyhole to keep track of which influencers are most successful. This can help you tailor future influencer marketing campaigns to your needs.

Price: 7-day free trial; $99 per month (it's typically $199/month but it's 50% off right now) for three keyword and account trackers, plus 20,000 posts per month.

5.高度级别

关键专业：影响者指标

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If you're planning any sort of influencer marketing campaign, this is a good tool to check out. HypeAuditor's Instagram Reports allows you to analyze the quality of an influencer's audience, engagement rate, and audience insights including location, age, gender, and interests. These metrics can help you find influencers who engage most with your target audience, allowing you to create more powerful and effective influencer marketing campaigns.

此外，该工具为您提供了关键的见解，以确保您为品牌选择合适的影响者 - 例如，您可以使用HypeAuditor来找出影响者与之合作的其他品牌，并分析了赞助的Post Post Performance。此外，HypeAuditor提供了受众质量分数，以确保您为即将举行的广告系列选择真实的，引人入胜的影响者。

Price：$ 299/月入门者

6. Command

Key specialty: Hashtag analytics

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This is one of the cheaper tools in the list that offers hashtag analytics, so if you don't have a huge budget for Instagram, it's a good one to check out. Command can show you which hashtags deliver the most engagement for your brand, as well as average likes and comments you get from different hashtags.

Ultimately, this is a great tool for figuring out which hashtags drive the highest engagement for your brand. This can give you critical insights into your target audience's interests. For instance, if you notice #remotework is a hashtag that performs exceptionally well, you might consider using that insight to produce more remote content on your blog or other social channels to attract higher engagement across the board.

Price: Free to download; $9.99/month for premium version