You would think print advertising is void of innovation today, but that's actually not the case.
In fact, many brands are finding new ways to merge the digital and physical world through magazine and newspaper ads.
What Is Print Advertising?
Print advertising is a form of advertising that uses physically printed media to reach potential customers. Print ads were once the standard format for creative advertising. But as more advertising dollars are allocated to digital outlets, print advertising is seen as an expensive, untrackable media format.
为了让您了解当今的企业如何将印刷广告纳入其数字策略中，我们收集了17个印刷广告，这些广告将使您重新考虑“传统”一词。
Click here to download more examples of exceptional advertising campaigns.
17个交互式印刷广告今天仍然具有创新性
1. Glacial
If you've ever wanted to speed up the beer-cooling process, you'll understand the allure of this print ad from Glacial. You soak the ad in water, wrap it around the bottle, and put it in the freezer. The print ad was made with salt particles, which reduce the freezing point of water.
2. Nivea
该印刷广告于2014年在戛纳电影节上赢得了移动大奖赛。该广告包括您在海滩上跑来跑去的孩子的腕带。该应用程序使您可以设置距离并接收警报，如果您的孩子徘徊在极限之上。
3. UTEC
UTEC是一所工程技术大学，想招募更多的学生。它没有将年轻毕业生的微笑面孔放在广告牌上，而是创建了一张广告，该广告将水分从秘鲁的利马的空气中抽出，每年几乎没有下雨。
4.摩托罗拉
该品牌与Wired合作，以推广Moto X的定制。人们可以通过按钮来更改手机的颜色。
5. Kontor Records
Kontor Records wanted to get the attention of creative advertising professionals. Instead of mailing out the latest CD, it sent a vinyl record via email to its mailing list with a paper turntable that could be played with an iPhone.
6. Peugot
This print ad for the car brand features a one-page interactive print ad with a front view of the car that asked people to hit the ad. The spread following it included a mini air bag that inflated when hit.
7.雷克萨斯
In 2013, Lexus released an ad that, when placed over an iPad, revealed the car in action with different backgrounds and music.
8.拉德罗照明
当您可以向人们提供广告时，为什么要宣传灯transforms into a lamp?Lladro print ads act like a pop-up book, allowing people to create their own lamp shape by mounting the paper in a corner.
9.没有边界的记者
虽然新闻自由在挪威，瑞典和美国等国家 /地区得到了保证，但并非所有国家都对记者也有同样的承诺。
这就是为什么非营利组织无国界的记者创建了一个交互式印刷广告，以讨论新闻自由的重要性。
The campaign featured large portraits of three controversial world leaders against the freedom of the press. To interact with it, readers could scan the QR codes placed at the bottom of the ad. Once activated, journalists began talking about the dangers of being a reporter.
10. Volkswagon
Volkswagon出版了三页的传播，因此读者可以进行试驾。您可以下载一个应用程序并可以尝试不同的功能，包括“车道辅助”模式，该模式会导致手机靠近道路的一侧时振动。
11. Sonera
The telecommunications company highlighted its 4G wireless speed with a print ad that served as the game board for an iPhone game.
12. C&A
时尚零售商C＆A在定制杂志版本中发布了与一个人的Facebook帐户相关的印刷广告。读者可以通过按广告中的按钮在Facebook上喜欢他们最喜欢的外观。然后将数据发送到商店中的排行榜。
13. Nivea
To promote its sunscreen products, Nivea created a print ad with a solar panel that could charge a cell phone.
14. Shikun＆Binui Solaria
An Israeli energy company launched this print ad to promote green energy. The print ad just seems like a simple black-and-white drawing. However, when you hold it up to sunlight, vibrant colors appear.
15. CW网络
The CW published this print ad in Entertainment Weekly in 2012. The ad featured a LCD screen that is updated with videos from the network and a stream of live tweets.
16. Lipton
当游客和当地人在夏天的炎热中走来走去时，他们可能想冷静下来。立顿在公交车站的交互式印刷广告中利用了这一点。
Lipton的广告被称为“冷静停止”，有一个路人可以按下的按钮。一旦按下，用户就被冷水轻轻地雾化了 - 与热量相比，这是一个很好的突破。
该印刷广告将巧妙地将令人耳目一新的雾与立顿饮料相关联。
17. KFC
当肯塔基州炸鸡用完鸡在其餐厅（公关噩梦）服务时，该公司不得不向公众道歉。bob全站app
它的媒体和营销机构没有在社交媒体上向社交媒体道歉，而是决定专注于与网站页面上合作的印刷广告，读者可以获取更多信息。
The print ad was a genius move, using humor and humility to relate to its customers with its apology.
Digital content has been the strategy of choice for marketers for more than a decade now, but that doesn't mean print ads are extinct. It just means brands must be much more creative with the stories they tell on paper.
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编者注：该帖子最初于2015年3月发表，并已更新以进行全面性。
最初发布于2020年2月10日上午8:15：00，更新于2021年6月11日