如何制作Perfect LinkedIn Profile in 2022: 21 Easy Steps

Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and potential employers.

People come across your profile in a variety of ways. They might be searching for employees at your company or in your industry, remember you from a conference and remind themselves about your work, or simply want to learn more about your accomplishments. No matter how or why they end up on your LinkedIn page, however, there’s a shared and simple goal: Your LinkedIn profile needs to capture — and keep — their attention.

So what makes a profile stand out? How do you get more recommendations? What features can help you enhance your profile? Our step-by-step guide can help you craft a (near) perfect LinkedIn profile.

如何制作Perfect LinkedIn Profile

What is the perfect LinkedIn profile? Ideally, it’s one that gets you noticed for all the right reasons and helps you achieve your goals - whether this means expanding your reach, finding new contacts, or getting a job offer.

尽管无法实现真正​​的完美，但您可以采取一些步骤来帮助您的个人资料脱颖而出。

From simple things like making sure you’ve uploaded a great picture to more in-depth efforts such as creating a compelling headline and bio, you’ve got options when it comes to perfecting your profile.

Ready to make the most of your LinkedIn profile? Get as close to perfect as possible with these LinkedIn profile guidelines.

1. Upload a great profile picture.

第一？上传出色的个人资料图片。根据高级内容营销经理的说法LinkedIn, Jane Deehan, your profile picture should be recent, look like you and your face should take up around 60 percent of the total space. The goal here is to look like you normally look at work, in turn making it easier for prospective contacts who may have only met you virtually to recognize you from your profile picture.

2. Add your pronouns.

Pronouns are an important part of the remote and in-person work ecosystem, and by adding them up-front you can avoid any awkwardness later on. Whether it’s she/her, he/him, they/them or another combination that best fits your identity, including your pronouns is always worth it on your LinkedIn profile.

3. Set a background photo.

除了您的个人资料照片外，您还可以设置更广泛的背景照片，以展示有关您的更多信息。在这里，您（或您的脸）在镜头中并不重要，但是您想让它令人难忘，并告诉访客更多地是一个人。例如，如果您是在家工作的自由职业者，则可能会在办公室里努力工作。同时，如果您是专业的健身教练，则可以选择在健身房拍摄的动作。

4.创建一个很好的标题。

Your headline can also help boost your profile impact. While this short description is often used for job titles, you can take it a step further by adding a bit more detail about your current role, what it means to you or what you’ve accomplished.

“Creative and passionate, results-driven go-getter that helps brands think outside the box.”

5. Cut the buzzwords.

这些类型的自我促进句子在LinkedIn上很常见，但最终是浅薄的。他们充满了流行语和行话，他们对您的成就或专业联系没有任何真正的见解 - 相反，它们是招聘人员以前见过数百次术语的通用重塑。最好的选择？削减流行语。相反，对您的成就要清楚和具体。

6.告诉你的故事。

你有故事可讲,你的LinkedIn夏ary lets you tell it however you want. And while some professionals simply use it as a way to list their recent job titles or most valuable skills, it’s got potential as a way to connect with prospective employers and colleagues by providing more information about who you are — what led you to your current job. Why? What are you looking for next?

7. Sync your profile.

It’s also worth syncing your profile with your email address book — though make sure you’ve got company permission if you’re using your assigned work email address. Equipped with this email data, LinkedIn can recommend connections that might share similar interests or offer endorsements for your skills, and since you get to vet all connections you’re always in control of who gets contacted.

8. Highlight Your Skills.

LinkedIn个人资料中最重要的部分之一是您的技能列表。该平台使搜索和选择与您的经验和专业知识相匹配的技能变得容易，但这引起了人们的注意：LinkedIn上可用的大量技能可轻松地超越您的个人资料，并以仅是切线的才能淹没您的个人资料与当前或潜在的工作有关。尽管突出您的技能至关重要，但请确保它们具有重要意义。

9.共享相关内容。

Speaking of relevancy, profiles don’t exist in a vacuum. As a result, it’s worth sharing relevant content, such as thought leadership posts you’ve created yourself or those from industry influencers as part of your profile page. If potential connections find and click through on great content from your profile, they’re more likely to come back.

10. Stay connected.

一旦您的个人资料启动并运行，保持联系也是一个好主意。每周至少停留15分钟，看看您错过了什么，对相关故事发表评论并回答任何消息。

11. Post new content.

Put simply? While a solid LinkedIn profile is a great start, it requires regular maintenance to perform over time.

尽管LinkedIn与Facebook或Twitter等社交媒体网站明显不同，但它仍然依赖于内容更新来保持新鲜和有趣的内容。结果，值得发布新内容 - 您是为了公共消费而创建的材料，或者您觉得有趣的是您行业中其他领导者的作品。

12. Go public.

If you want connections to find you and recruiters to track you down, you need to make your profile public. It’s an easy process: Head to your LinkedIn page and click on the “Me” button under your profile picture at the top of the page, then select “View Profile”. Now, you’ll see an option for Edit Public Profile and URL — select this option and you can toggle your public profile status on and off, and control who can see your profile picture.

13. Keep your location updated.

It’s also worth keeping your location up-to-date to help connections and recruiters find you more easily. For example, let’s say your name is John Smith and you’re a software developer in Houston, Texas. When recruiters go looking for new talent, location is a key factor — including your location helps companies narrow their search more quickly and increases your chances of getting a message.

14. Get a custom URL.

While you’re on the Edit Profile and URL page, it’s worth customizing your URL to make finding your profile easier. When you join LinkedIn, you’ll typically be assigned a URL that contains parts of your first and last name along with a random string of numbers. Where possible, remove the numbers and make your URL your full first and last name. If this is taken, try adding a middle initial or the industry you work in.

15. Update your contact info.

In the example above, John Smith might change his assigned URL to something like www.linkedin.com/in/JohnSmith. If that’s not available, he might try JohnCSmith or JohnSmithSoftwareDev.

如果您的联系信息已过时，您可能会错过机会。虽然一些招聘人员和连接将使用内置的LinkedIn消息平台，但其他人则喜欢电子邮件或电话。通过保持您的信息最新，您可以增加连接的机会。

16. Request recommendations.

尽管技能认可非常适合强调您的专业知识，但建议将事情提升到一个新的水平，并提供了一个个性化的证明，内容涉及花费时间共同努力，完成的项目或开发的技能。考虑与您目前的职位或下一个职业目标有关的建议接触到密切联系。

17.遵循您的兴趣。

LinkedIn serves a huge variety of professionals with a myriad of passions, meaning there’s something there for just about everyone. To ensure that you’re both engaging with the platform at large and connecting with the right people for your career and brand goals, it’s worth finding and following people who share similar interests. Even if they don’t directly align with your job role or prospective positions, cultivating a broad interest base can help boost the impact of your profile.

18.聚焦您的服务。

Maybe you’re a freelance writer, software developer, or marketing guru. Maybe you have specialized certifications or training that sets you apart from the crowd. Your LinkedIn profile is a great place to highlight these services and let people know that you’re more than just your job — you’re a talented, interesting, and knowledgeable individual that brings significant value to any role.

19. Customize your invites.

While many connections occur organically on LinkedIn, there will be situations where you’ll want to reach out and make specific connections. For this to be effective, however, you need to create a customized invite that provides a snapshot of your profile highlights — who you are, what you do, and why it matters — along with a personalized message about why this connection matters to you. With so many users and so many requests, it’s important to stand out from the crowd.

20. Curate your network.

大网络很棒。但是，太大的网络可以将注意力从您的个人资料的主要目的中脱颖而出：与志趣相投和熟练的人建立联系，以扩大您的行业影响力并有可能发展您的职业生涯。结果？确保偶尔策划您的网络，以使您的个人资料与您的目标保持一致。

21. Make regular improvements.

Last but not least? Don’t let your profile sit idle for too long. In addition to regularly interacting with the site to make new posts and engage with new connections, it’s a good idea to regularly update your profile with new information about your current job or job-seeking status, new skills you’ve obtained, or projects you’ve completed. Not only does this demonstrate consistency, but it also shows that you’re continuing to grow and learn — something prospective employers or partners are always looking for.

(几乎)熟能完美

您的LinkedIn个人资料越好，您与思想领袖联系，吸引其他专业人员的关注并找到新的增长机会的机会就越大。尽管没有“完美”的LinkedIn个人资料，但您可以通过这些技巧接近标记。

Editor's note: This post was originally published in June 2016 and has been updated for comprehensiveness.