5个个性化技巧来发展您的电子商务业务

我们都知道，个性化和定制可以大大有助于与潜在买家建立关系。问题是，个性化不仅仅是客户访问您的网站时用名字打招呼。这是一个很好的第一步，但这并不是您可以从收集有关客户的信息中获得的唯一好处。想知道你还能做什么？这是一些提示。

Offer Custom Content

无论您在电子商务网站上出售什么，我们都确信您尚未分享有关每个产品的所有可能信息。您无法在网站上适合的内容不必永远陷入困境。取而代之的是，创建有用的指南，电子书，白皮书，案例研究，清单，操作指导，教程以及您可以想到的其他任何东西，以将这些信息掌握在买家的手中。

当您有购买者正在搜索特定产品的信息时，offer them the applicable content帮助他们下定决心。购买后，为他们提供充分利用产品所需的教程和说明。

Sell scarves? Offer an ebook with ten different ways to wear that new scarf. Sell lawnmowers? Give a spec sheet that compares the various mowers each customer researches. There really will be something for everyone at any point in the buying journey.

Move Buyers Through the Journey

说到买家的旅程，个性化可以帮助您指导这些买家从意识到喜悦的各个方面。见到某人后，最终的人造pas是在下次看到他或她的时候再次自我介绍，好像您从未见过。如果您只能记住您以前见过的人，认识了多少次，他们对所提供的东西有多大的兴趣以及他们有多近距离购买。

With personalization options on your ecommerce website, you can track each and every customer through every step of the buying process. You’ll know when to start greeting them by name, when to send them more information about the products that interest them, and which products to recommend.

Provide Better Product Recommendations

Oh, the product recommendations! Most ecommerce businesses attempt upselling and cross-selling with product recommendations. What are those recommendations usually based on? In many cases, they’re based on what previous buyers purchased. Since not every buyer is created equally—and sometimes people just buy really weird stuff—the recommendations aren’t always relevant.

通过使用您收集的信息在每个和电动汽车ery buyer, you can craft much more relevant recommendations. For instance, if someone is searching for lawnmowers, you could show them various mowers with similar specs. It wouldn’t be way off base to show them a weed trimmer, either. If, however, you threw in a patio table umbrella just because the last person who bought a mower also bought an umbrella, you’d only succeed in confusing your current customer.

Improve Segmentation

因为消费者并非全部创造，所以您需要努力工作，并且经常进行segmenting your buyersaccording the wants, wishes, tastes, income, and any other descriptor you can think of. Absolutely every segmentation you can think of will apply.

例如，莫莉（Molly）和苏（Sue）可能都是女性，三十至35岁，收入大致相同。这是否意味着它们总是混在一起？当然不是。莫莉（Molly）已婚，有孩子，住在中西部。苏是单身，准备在曼哈顿交往。他们必须花在在线购买，购买的商品类型，居住的天气中的收入量 - 所有这些都不一样，它们会影响他们反应的营销信息。

利用细分为您的利益

When you can segment your buyers with every bit of information you know about them, you have the ability to use that information at any given time. For instance, what if you had a pop-up message for all buyers experiencing sunny weather offering a discount on your best sunscreen moisturizers just for that day? Those who have rain and humidity would probably appreciate a frizz-control hair product ad instead.

您可以使用一百万种不同的方式，所有这些方式都将帮助您与忠实客户建立牢固的关系。这是您令人惊讶和令消费者感到惊讶的另一种方式，因此他们坚持使用更多和更大的购买。