tiktok一种ds Guide: How They Work + Cost and Review Process [+ Examples]

它最初是一个视频共享的社交网络，用户分享了自己的简短片段，并在倾向音乐上跳舞。此后，它扩展到了更多多样化的视频，并成为品牌的创造性渠道。

一种fter the merger, TikTok's active user base grew byalmost 800%。今天，平台已经结束每月10亿用户品牌正在使用tiktokadsto reach them.

In this article, we'll cover everything you need to know about TikTok's advertising platform and discuss if it's worth leveraging.

• Tiktok广告的类型
• How do Tiktok ads work?
• How to Set Up Your TikTok Account
• tiktok一种d Review Process
• Tiktok广告示例
• tiktok广告费用
• 您应该利用Tiktok做生意吗？
• tiktokFor Business Pros and Cons

该平台既定的目标是通过教他们如何通过他们的应用程序使用该应用程序来帮助企业释放其创意方面e-learning service并通过在一种ds Manager平台。

视频广告是用于Tiktok的企业的唯一营销格式。Tiktok for Business Ads Manager平台可帮助营销人员创建这些广告，他们可以从五种不同的格式中进行选择。

TopView Ads

Tiktok上的Topiview Ads是每天出现一次的视频，在用户首次打开其应用程序之后。这是Candy Company的Topipwiew广告的示例bob全站app毫米他们创建的是为了宣传虚拟的万圣节体验。

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TopView ads can be up to 60 seconds long, which is longer than the typical run-time for TikTok videos. Because of this, it's perfect for businesses looking to advertise products or services that require longer periods of attention, like TV trailers.

供稿广告

供稿广告是在用户发现页面上出现的视频，也称为“For You"页。这是用户打开应用程序时降落的地方。这For Youpage features videos that the TikTok algorithm believes are of interest to the user based on their app activity.

这些广告是第四个视频用户在滚动供稿时看到的。作为参考，这种类型的广告类似于用户Instagram feed中出现的广告。这是食品送货服务创建的供稿广告的示例grubhub。

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供稿广告对于希望使用Tiktok来推动销售转换的营销人员特别有价值，因为视频可以采用通话行动（CTA）。一种corns，一家金融业务，已使用供稿的CTA功能提示观众下载其应用程序。

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Some brands have created their own version of In-Feed ads by partnering directly with influencers. For example,抬起甘蔗餐厅与著名的Tiktok影响者合作Chase Hudson促进他们的业务。

@lilhuddy

this my way eating @raising.canes what's yours#CANIACAMBASSADOR#raisingcanes

♬ Stuntin' On You - Tyla Yaweh

关注哈德森的用户会在他们的For You喂养。

Branded Hashtags

Branded Hashtags are advertisements that businesses use to inspire TikTokers to create content around a brand-related hashtag of their choice. Businesses using this ad format have exclusive access to the hashtag, which is not the case on other social media sites. Its exclusivity comes along with a high price tag, and reported average costs are around$150,000 USDfor six days.

例如，假设您是一家运动服公司，刚刚推出了一件名为蓝色衬衫的新运动衬衫。bob全站app您可以创建一个名为#inmyblueshirt的品牌主题标签，您鼓励拥有您的产品的Tiktok用户发布他们在衬衫中进行体育活动的视频。

音乐艺术家詹妮弗·洛佩兹（Jennifer Lopez）使用品牌的主题标签功能来宣传她的歌曲Pa ti。该主题标签称为#PatichAllenge，Lopez发布了一段视频，她鼓励其他Tiktok用户通过复制舞蹈来参加挑战。

@jlo

让我们吧！✨✨等不及要看并分享您的一些最好的#PaTiChallengedances! Thanks for kicking it off @charlidamelio! @papijuancho

♬ Pa Ti - Jennifer Lopez & Maluma

#PatichAllenge标签已获得24亿次观看次数。

可以在tiktok的主题挑战赛上挑战发现页面，用户可以找到新的创建者并浏览趋势主题标签。这发现page is similar to Instagram's Explore page.

这hashtag challenge#WorldSeries, sponsored byMajor League Baseball，在Tiktok的发现feed, and the hashtag encourages users to post videos showing how they've celebrated baseball games. Clicking on the hashtag brings users to an internal landing page that features the sponsors' logo, challenge description, and other videos using the hashtag.

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品牌接管

品牌收购是一种广告格式，可以一次包括Topiveiew，In-Feed和品牌主题标签。它们也可以是视频，gif或静止图像。这些广告的收购方面是，Tiktok每天只有一家业务，而起始成本则涉及$ 50,000美元per day.

猜测, a fashion company, ran a Brand Takeover on TikTok to advertise their denim jeans. Over six days, their TikTok account gained over12,000名新追随者并产生了14.3％的总参与率。他们的品牌收购包括顶视图，品牌标签和供稿广告。

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Branded Effects

品牌效果广告使用2D，3D或AR将产品图像添加到Tiktok视频中。品牌通常会创建其产品贴纸或创建Tiktokers创建视频时可以使用的过滤器。这些过滤器和贴纸提高了参与度和品牌知名度，因为它们通常涉及玩特定于品牌的游戏。

彪马，一家服装公司，使用了品牌bob全站app效果功能来宣传他们的新足球鞋。他们的3D贴纸促使用户使用足球玩虚拟现实游戏。他们将自己的品牌效果贴纸与主题标签挑战配对，该标签挑战产生了超过100,000个用户生成的内容的视频。

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Tiktok广告如何工作？

设置Tiktok广告相对容易。

首先，您必须创建一个业务帐户，您将从该帐户中构建，管理和跟踪广告。下一步是描述您的业务并设置您的付款类型。

现在，这是乐趣开始的地方。您可以在两个广告管理器模式之间进行选择：简化和自定义。

在这两种选项中，您都会构建广告级别。您首先概述您的广告系列，然后定义广告组，最后创建您的广告。

这是这两个的区别modes:

• Simplified modetakes a simple and straightforward approach to ad creation, letting Tiktok's algorithm do the heavy lifting.
• Custom mode通过高级自定义选项，为广告商提供对广告的全面控制，例如A/B测试，基于视频和创建者互动的受众定位以及广告组合。

Choosing a mode isn't permanent, you can always switch to another mode.

Now that you know how TikTok ads work, here's how to set up your account and build your ad.

1. Create a business account.

2. Describe your business.

3. 输入您的付款信息。

4. 设置您的付款类型。

5. 选择您的广告管理器模式。

   

6. Build your ad.

   Pro-tip: When building your ad, consider促销，可让您找到视频模板并创建高质量促销视频的视频营销工具。

7. 审查并提交。

tiktok一种d Review Process

When you submit an ad for review, it usually takes 24 hours to review. To avoid any delays, you want to make sure your ad meets the platform's ad requirements and follows its policies.

这是在提交之前查看广告时要使用的清单：

• 这landing page:
  • 功能性且对移动设备友好。
  • 提供广告中概述的内容。
  • 匹配广告中的产品名称。
  • Is in the language of the region it's targeting.
  • Doesn't automatically download files to a user's device.

• 广告：
  • Is free of spelling and grammatical errors.
  • 包含音频。
  • 在五到60秒之间。
  • Doesn't include excessive use of symbols, spacing, numbers, or capitalization.
  • Matches the caption.
  • Is in the language of the region it's targeting (or includes subtitles.)
  • Doesn't include any prohibited products or services. Find a full list这里。
  • 不模糊或像素化。
  • 遵循标准视频尺寸：9：16，1：1，16：9。

Tiktok广告示例

1。Fly By Jing

In this TikTok ad, food brand Fly By Jing partnered with food influencertiffycooksto demonstrate how easy (and tasty) it is to use the brand's product.

Leveraging a known influencer is always a great way to raise awareness for your brand and build trust with your audience. Another great thing about this ad is that the offer is clear: Users can get 10% off by clicking on the CTA and using the code.

2。蒂法尼公司

To promote its latest partnership with Beyoncé and Jay-Z, the brand has launched a series of ads including the artists.

这ad is simple, but effective and leads users to a landing page where they can learn more about the campaign.

3。omsom

In 20 seconds, this food brand accomplishes a lot.

这video effectively showcases hows how its product is used. The caption also gives users some background on the brand and tells a story in just a few words. In addition, the CTA leads users right to a product page (instead of the homepage) where they convert.

Lastly, too often, ads seem jarring because they don't fit the feel of the platform. That's not the case here. The ad feels so natural in the feed that you wouldn't know it was an ad if you removed the #sponsored tag and CTA.

tiktok广告费用

When it comes to budgeting for Tiktok advertising, here's the breakdown. You can select a daily or lifetime budget, which can be changed at any point during your campaign.

在广告系列级别上，您必须每天最低预算，总预算为50美元。对于广告小组级别，您的预算每天必须超过20美元。

至于广告成本，Tiktok尚未发布其定价政策。但是，那里有一些信息。

In 2020,Digiday reported那个Tiktok的价格低至1美元。经过自己的实验后，Jungletopp报告说，每次点击费用为0.19美元，远低于Facebook和Instagram。

With this platform, you can choose between several bidding strategies that are optimized for specific goals.

Should you leverage TikTok in your marketing strategy?

Since peaking in 2020, TikTok has become a go-to advertising platform for many brands. As the number of users increased, the number of ads they saw also followed from 19% in 2020 to 37% in 2021.

一种2021 Kantar reportranked the short-form video platform in the number one spot for ad equity, surpassing Amazon, Instagram, Google, and Twitter. This isn't the first time either – they also held that spot the year prior.

Despite this impressive ranking, the data suggests marketers are still unsure about the platform. According to the report, many marketers view TikTok as highly innovative but not quite trustworthy.

一种s such, many prefer to rely on tried-and-true media platforms like Facebook, YouTube, and Instagram.

从消费者的角度来看，消费者去Tiktok寻求真实性和社区。

根据2020年尼尔森研究surveying global TikTok users, 59% of respondents said they feel a sense of community when they hop on the app. It's also a major source of discovery for consumers, with 85% of users discovering new content they enjoy on the app.

一种s a result, the ads that are on the platform also tend to be more creative and a little less "commercial." The study revealed that 68% of TikTok users globally find that the ads on the platform are unique and different from other social media platforms. In Indonesia, that figure goes up 23%.

So, the audience is there and ready to engage. However, the decision to use TikTok For Business in your marketing strategy ultimately comes down to your business goals and desired campaign outcomes.

为了使决定更容易，我们为做出此决定时要使用的营销人员列出了一系列利弊。

tiktokFor Business Pros and Cons

Should you choose to incorporate TikTok into your advertising strategy, it can be a valuable tool for growth. While the app does call for niche types of content, brands and businesses can diversify their strategy and advertise to a new audience.

Whatever your final decision is, TikTok For Business is available to those who want to harness the app's advertising potential.