The Complicated Relationship Between Social Media and SEO

入站interesti营销是在中间ng evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing.

但是，随着社交网络的增长，今天社交媒体营销更加受到关注。

但是，您可能会问，哪个更重要？

答案？两者都可以是您策略的关键。

Search is a huge source of customers, but slowly, social media is gradually increasing in importance as a marketing platform. The important distinction to make is that search and social are not competitive forces. Instead, these two facets of inbound marketing can work together to amplify the results of each other.

我理解,搜索和社交的关键dia marketing need to work together is to think about the problem both search and social solve: information discovery. People use Google to find an answer to a question. People use social media to discover answers to questions they haven't yet thought of. However, the difference between search engines and social media platforms is blurring. For example, Facebook search is one of the network's core features.

作为营销人员，您如何能够整合两个平台上的努力？

Social Media SEO Strategy

1.您网站上的社交分享按钮

看起来很简单，但是搜索引擎像Google are starting to use social media sharing datato influence search rankings. As a marketer, it is critically important to have social media sharing buttons on your blog and website to encourage visitors to share content in social media. These buttons will not only help to increase traffic from social media but will also play an important role today and in the future for ranking positions in search engines.

2. Integrated Keyword Strategy

正如我前面提到的，搜索引擎和社交媒体平台之间的界限变得模糊。采用您为网站使用的关键字策略，并在适当的时候将其应用于社交媒体参与度。这并不意味着挤满了关键字的推文。相反，请注意您如何措辞社交媒体消息。通过将关键字纳入社交媒体内容，您可以增加消息的范围。

3.在社交资料中包括链接

传统上，社交媒体消息（例如推文和Facebook状态更新）等社交媒体消息中的链接是Notor-tollow链接。这意味着他们不会将任何SEO权限传递给他们链接到的网站。在开始发生变化的同时，重要的是要了解社交媒体帐户实际生物中的URL是关注链接。请记住这一点，并确保您正在利用这些额外的链接。

4. Incorporate Links Into Video and Presentation Content

一些最强大的社交媒体平台是促进内容共享的人，例如YouTube用于视频和slideShare的演示文稿。在这些类型的网络上共享内容时，请确保共享指向相关博客文章或网站上其他内容的链接。是的，这将增加您网站的流量，但还将有助于建立新的入站链接。当有人写有关您的内容的博客文章时，他们可能还会包括演示文稿中的链接，仅仅是因为这是“简单”的事情。

5.优化社交资料

Think of social media profile pages as extensions of your website. In the same way that you would优化网站页面for page titles and keywords, audit your social media profiles to ensure they mirror the search engine optimization strategy of your website.

6.建立链接和社交媒体覆盖

Search engine optimization has long been about inbound links to your website. While inbound links are still really important, a secondary metric for marketers looking to increase search traffic should be social media reach. As we talked about earlier, social media data is becoming a factor in search engine rankings. In order to get more people to share your content in social media, you need to increase the number of fans or followers of your account. By doing this through quality content creation and engagement, you will not only build social media reach but also inbound links.

7. Establish New Relationships

网络现在是一个社交通信渠道。与销售类似，关系对于推动入站链接和社交媒体关注而言是巨大的。使用社交媒体建立关系可以为来宾博客文章和其他链接建设机会开放机会。

社交媒体如何影响SEO

As we mentioned above, leveraging both strategies will give you more chances for audiences to discover your brand. But, it might slightly help your search results page rankings indirectly.

When you geta lot of trafficto your website, search engines that crawl your the internet will notice and think your brand is credible. Then, they might place your search result higher than others. So, if you post interesting content on social media that is incredibly click-worthy, you might see a boost in traffic.

此外，如果人们或可信的品牌可以看到您在社交上的帖子并在自己的博客或网站上分享您的网站的链接，则可以提高您的页面权限。这也可能使您获得排名。

While this might not make a major dent in your rankings or total page authority score, especially when you're starting out, social media marketing couldn't hurt you.

如果您只是纯粹专注于SEO并准备好采用称赞的社交媒体策略，请查看我们的Guide to social media marketing。