Living Without a Net: Join the Marketing Fight Against Malaria

Malaria kills more than two million children each year.

This fall,The Domino Project, in collaboration with non-profitMalaria No More和Box of Crayons, is putting together a book of stories and insights from authors, speakers, and c-level executives to raise money for the prevention of malaria. This is different from previous Domino books -- it's larger, it has multiple authors, and it's designed as a fundraiser, with every penny they receive after paying printing costs going toward the purchase of bed nets.

Malaria kills more than HIV/AIDS.

虽然疟疾是可预防和可治疗的疾病，但每年781,000人死于感染。最令人不安的是，5岁以下的儿童占85％的疟疾死亡。

All revenue, minus what it costs for Amazon to print the books, will go toward the purchase of mosquito nets to prevent the spread of this deadly disease. "We're hoping to raise over a million dollars in a month and fully expect that this will be the fastest-selling book of its kind," says Lauryn Ballesteros, VP of strategic development for The Domino Project.

疟疾是由一位女性蚊子引起的，晚上叮咬。

到目前为止有超过50个贡献者，包括谷歌，Adobe和eBay等品牌，凭借Seth Godin，Roger Martin，Tom Peters，Gary Vaynerchuk和Pam Slim等领导者。

Sponsors will also benefit from their substantial promotional vehicles (social media, website, email lists, an online telethon, and traffic driven by 50+ celebrity contributors, etc.).

Domino项目正在寻找6个赞助商，赞助套餐的范围从25,000美元到75,000美元，所有赞助商捐款直接应用于购买床网。如果她考虑以较低的价格点考虑提出赞助商，我们请求劳伦，她说是的。

If you are interested in learning more, send an email to Lauryn@TheDominoProject.com. She could use your help.

Full disclosure:HubSpot is thrilled to be a sponsor of this project. In addition to the ability to help contribute to an important cause, HubSpot also benefits from being featured alongside the best-selling authors and brands already in the book. In addition, brands like ours will receive public credit for the distribution of the book and be identified as an industry leader on the book's homepage and in their social media outreach.

Now that's a marketing program with a purpose!

图像信用：iStockPhoto