企业往往依靠博客、文章和副部l media to engage with their consumers and attract new clientele. However, creating new and exciting content can be a time-consuming process. A great solution to this dilemma is to repurpose existing content.
重新利用内容不必感到多余或无聊。实际上，有一些很棒的策略，古老内容可以获得新的新观点并加强关键要点。本文将介绍一些企业可以重振其旧内容的方式，同时增加其潜在影响力。
Content Reach
Content reach is the number of people businesses can engage through their content. That content includes blog posts, articles, and videos. Content reach is a critical part of a company’s online presence and represents opportunities for companies to engage with consumers. It provides a business with increased consumer traffic and increases sales. It also connects consumers to a specific industry by creating more personalized messaging and stories.
内容达到示例
以下是一些内容的示例，可以吸引，吸引并欣赏大量听众。
1.国营农场
Have you ever heard of “Jake from State Farm”? I'm sure you have. He’s been featured in nationwide State Farm commercials, blog posts, memes, and videos — State Farm hit gold with this idea. The insurance giant's content reach consists of the repurposed use of “Jake” in new and inventive ways. This includes creating intriguing storylines that mix plausible life situations with the use of its insurance policies. Customers can see themselves in the everyday interactions Jake has with his customers.
2。T移动
T-Mobile的新闻bob官网官方网站编辑室不断使旧内容再次新。品牌的Loyalty Program, T-Mobile Tuesdays, for example, has been around for five years. The content strategy involves images, videos, app links, and articles that strive for engagement through consistency and fun contests, polls, and incentives. The Loyalty Program runs every Tuesday with slight alterations each week.
3。Netflix
Netflixhas created a new way to introduce its content: by sponsoring articles. The company often chooses content that works alongside its tv shows.
一个示例包括一个《纽约时报》文章on women inmates for the Orange Is the New Black series. These articles are recycled with fresh storylines to attract new readers and customers.
最佳内容达到策略
1.添加视觉效果
One way to give languishing content a new twist is by adding visuals. Research shows that clear, concise visualization aids can boost engagement in even the most complex subject matter. This can include graphs, charts, videos, and信息图表。
2。Use Keywords
SEO，或搜索引擎优化, is a way for consumers to find blogs and posts quickly. Google’s search engine has algorithms that search for the best content to give to its visitors.
This content is typically full of helpful words and phrases related to a particular subject. The result is a more helpful site for the reader which can bring more traffic to your site, too.
3。Use the Power of Social Media
The great thing about social media is that it is versatile. People can like, share and comment on many platforms and move these conversations to other platforms. You can repurpose older content to get a fresh take from users on other social media streams.
4.尝试反向链接
Backlinks are an example of this kind of approach. These are hyperlinks from one site that link to another. This signals to the search engine that the content in the two articles is related. The anchor text used to link the two articles together further helps the search engine infer the relationship between the two, which can give your page and site more authority if your反向链接策略做得很好。
5.使您的内容互动
Content doesn’t have to be two-dimensional. Bringold content to life使用游戏，民意调查，视频，甚至可单击的幻灯片。研究显示互动内容提高参与度and sales. You can use tools like Slideshare to create彩色幻灯片使分享您的信息轻松而有吸引力。
6. Write an Ebook
电子书是从多个来源重新包装信息的好方法，例如博客文章中的一个教育资源。您可以优化移动或桌面的电子书，甚至包括交互式内容。
7.发送电子邮件通讯bob官网官方网站
Email newsletters can also serve as a way to repurpose older content by reminding audiences of previous campaigns.
The e-newsletter is a good way to mix in new content with older content in templates that cater to specific audiences while maintaining the interests of existing subscribers. Some excellent newsletter services include MailChimp and Constant Contact.
8. Include an FAQ or Resource Page
将常见问题解答或资源部分放在网站上是重新引入旧内容的绝佳方法。您可以链接到与客户需求相关的先前文章和帖子。这可以振兴兴趣并吸引新的受众。常见问题解答和资源页面还可以将数百页凝结为几下。这可以确保一个更清洁的网站，并允许观众与您的品牌建立联系。
9. Use a Podcast
Turn an old blog post or article into content for a podcast. Podcasts are an excellent way to connect with consumers since they appeal to auditory audiences and offer an alternative (and efficient) way of consuming information. Podcasts also allow for a more personable approach that can make your audience feel like a part of the story.
10.使用消费者生成的内容
进行旧的客户评论，并将其用作新内容的基础。例如，如果用户指出您的企业有快速的转折时间，请通过牢记这一点来利用这一点。您可以发表有关及时性的重要性以及链接到许多评论的博客或文章。这种方法聚焦消费者并使它们成为中心舞台……以及哪些客户不想成为聚光灯？
11.在新帖子中推荐旧文章
在撰写新的博客文章时，您可以通过在页面上放置旧内容来创建新的体验。这可以使用帖子的链接或片段来捕捉读者的注意力。您还可以通过在帖子或博客条目的末尾提出建议来了解流量减少的页面。
12. Create a Part-Two
Follow-up posts are a good way to repackage content. It can posit a concern or problem that is still relevant while adding new points. This approach can bring a whole new dimension to a subject. It also allows for a more thorough analysis of old information.
例如，如果您拥有一家咖啡公司，并且有一篇与“早晨急着饮料”有关的文bob全站app章，则可以跟进“晚上的美味饮料”。然后，您可以参考先前的文章，同时突出显示您出售的其他一些产品来创建新有趣的内容。
13. Invite Others to the Experience
来宾发布是许多博客的标准配置。刷新您的内容和公司外人们的新观点和观点。bob全站app这种方法可以使事情保持新鲜，而无需牺牲核心目标或想法。
For instance, an expert baker may have great things to add about your catering company. You can use some of their tips and ideas in new content and couple this with references to older content.
14.使用旧想法创建新广告系列
Companies often do this to re-energize marketing. This approach utilizes new marketing strategies such as viral video to engage consumers with old, tried-and-true content.
一个例子可以包括在有限时间提供“复古”外观或生产包括旧商品的赠品的公司。企业可以围绕这些想法建立新的，扎实的活动。
15.重写和重新发布
Awkward phrasing, misspellings, and low SEO rankings can hurt your ranking potential, but it’s common in old content. Editing with services like Grammarly can eliminate some of these issues. In addition,更新统计信息并替换旧信息可以为您的交通潜力带来不同的世界。
16. Combine Old Posts
If your content library gets large enough, posts could begin to overlap. Generating new content can be as simple as taking similar posts and combining them into one. This method can bring great ideas and repurpose them for a new audience while creating cohesiveness.
改善您的内容范围
Improving your content reach can mean more sales and a bigger client base. You can recycle and repurpose old content in new ways. Get creative and make the most out of your content. The result is a stronger, better online presence.
编者注：该帖子最初于2011年6月发表，并已更新以进行全面性。
Originally published Nov 18, 2021 7:00:00 AM, updated November 18 2021
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