The 11 Best Keyword Research Tools to Find the Right Keywords for SEO

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords.

Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent.

好消息是，为您的网bob官网官方网站站页面选择正确的长尾关键字实际上是一个相当简单的过程 - 当您使用正确的工具执行关键字研究时，这使得它变得更加简单，快速。

在此处下载我们的免费SEO模板，以将关键字研究组织为您网站的可行计划。

在这篇文章中，我们将介绍执行的九种最佳工具关键字研究for your website content.Before we get started though, let's briefly go over two important things to consider as you do your research：相关性和（如果适用）位置。

Keyword Relevance

Relevance is the most important factor to consider when choosing the right keywords for SEO. Why? Because the more specific you are, the better.

例如，如果您拥有一家安装游泳池的公司，那么您可能会通过bob全站app以诸如关键字（例如“玻璃纤维内泳池安装”，而不是“游泳池。”那是因为有人很有可能有人在寻找“玻璃纤维内安装”，正在寻找有关安装的信息或某人执行安装的信息……可能是您！

当然，优化“游泳池”有其位置。但是，毫无疑问，此关键字将吸引更多的通用受众，而这些受众可能不会寻找您提供的东西。改用相关的长尾关键字。

基于位置的关键字

优化正确关键字时要考虑的另一个主要因素是location-based searches。When looking for contractors and services in their specific area, search engine users will usually include their location in the search. So, "fiberglass in-ground pool installation" becomes "fiberglass in-ground pool installation in Boston, MA."

If you operate in one geo-location, you may want to consider adding location-based keywords to all of your pages, since traffic from other locations isn't going to be very much help to you. If your business operates in several geo-locations, it is also a wise choice to create a separate web page dedicated to each location so you can make sure your brand is present when people are searching for individual locations.

现在，您如何为您的业务选择正确的关键字？出于明显的原因，我们当然不建议猜测。相反，有许多方法可以研究和查找适合您业务的长尾关键字。

这里有九种很棒的免费和付费关键字研究工具，您可以用来快速，轻松地为SEO广告系列识别强大的长尾关键字。

Free Keyword Research Tools

1.谷歌Keyword Planner

谷歌has a few tools that make it easy to conduct keyword research, and their free AdWords tool called Keyword Planner is a great place to start -- especially if you use AdWords for some of your campaigns. (Note: You'll need to set up an AdWords account to use Keyword Planner, but that doesn't mean you have to create an ad.)

当您将一个关键字，多个关键字甚至您的网站地址输入关键字计划者时，Google将吐出相关关键字的列表以及简单的指标，以衡量每个竞争者周围的竞争有多激烈，并且在这两个方面都进行了多少搜索全球和本地搜索级别。

它还将向您显示有关关键字列表可能执行的历史统计信息和信息 - 并通过将几个关键字列表组合在一起来创建一个新的关键字列表。由于它是一个免费的AdWords工具，因此它还可以帮助您选择竞争性投标和预算，以与AdWords广告系列一起使用。

图片来源：谷歌

不幸的是，当Google从关键字工具过渡到关键字计划器时，他们剥离了很多更有趣的功能 - 但是，如果您从关键字策划者那里学习的信息并使用，则可以在某种程度上弥补它谷歌Trends填写一些空白。

这使我进入了下一个工具...

2.谷歌Trends

谷歌趋势是另一个来自谷歌的免费工具。它lets you enter multiple keywords and filter by location, search history, and category. Once you enter that information in, it'll give you results that show how much web interest there is around a particular keyword, what caused the interest (e.g., press coverage), and where the traffic is coming from -- along with similar keywords.

关于Google趋势的最好的部分是，它不仅像大多数关键字研究工具一样为您提供静态关键字卷数。取而代之的是，它生成了您可以使用，下载甚至嵌入在网站上的丰富多彩的交互式图表。它还可以使您对关键字有更多动态洞察力，其中包含搜索词随时间流逝的相对普及的信息。

有趣的是，它的数据不包括在短时间内的单个用户重复查询中，这使结果变得更加清洁。它还将搜索组合在一起，以使其意义相同，像拼写错误。

使用Google趋势的一种方法？如果您试图在最新的博客文章标题之间决定两个关键字变化。只需在Google趋势中进行快速比较搜索，即可查看哪些搜索更频繁。

3.Keyword Tool.io

关键字工具是非常基本的在线关键字研究工具，但是如果您只是在寻找与您已经想到的长尾关键字建议列表，那么它可能会很有用。它也是完全免费的 - 要使用最基本的版本，您甚至不需要创建一个帐户。

关键字工具是使用什么谷歌Autocomplete生成相关的长尾关键词建议列表。Google AutoComplete建议的搜索词基于一些不同的因素，例如用户过去搜索特定术语的频率。

This type of suggestion tool can help you understand what people are searching for around your topics. For example, bloggers might use a tool like this to brainstorm博客post titles that'll do well in search。

Again, all the free version does for you is generate other keyword suggestions in alphabetical order -- it doesn't tell you anything about search volume or cost-per-click (CPC). To get that information, you'll have to upgrade toKeyword Tool Pro。Pro版本还将让您导出关键字，并将其用于内容创建，搜索引擎优化，CPC/PPC或其他营销活动。

Paid Keyword Research Tools

4.术语资源管理器

Price: $34/mo. for Basic; $97/mo. for Pro; $499/mo. for Agency

术语资源管理器offers probably the deepest research reports of any keyword research tool on the market. From one single seed term, you can get over 10,000 keyword variations.

Best of all, the tool does a great job of keeping the results as relevant as possible and pulling through lots of supporting metrics with them.

它'll give you data for all the results on page one of search engine results pages (SERPs), including the number of results, link strength, trust score, and keyword difficulty. To help you get a handle on your competitors, you can use the tool to research domain age, page ranking, and links, as well as the word count, page rank, links, outbound links, and the number of keyword occurrences in title, URL, and headers for individual webpages. You can also export all this data into a CSV for your own analysis.

图片来源：术语资源管理器

Note:如果您只打算每天几次使用它，那就在那里是actually免费版本该工具每天将进行五个小关键字作业和五个关键字分析，而没有队列优先级。

5.Moz's Keyword Difficulty Tool

价格：$ 99/mo。标准；$149/mo. for Medium; $249/mo. for Large; $599/mo. for Premium

The keyword difficulty tool from Moz is one of the most useful components of their paid suite. It's a fantastic resource for analyzing the competitiveness of a keyword and for unearthing low-hanging fruit.

When you input a keyword into this tool, it'll find the top 10 rankings for that keyword. Then, it'll assign that keyword a "Difficulty Score" based on the pages that currently rank for that word. You can look at search volume data for your keywords, then pull up the SERP to see the top 10 results for each term.

图片来源：Moz

Want to do some competitive keyword analysis? You can use the tool to see who else is ranking for your targeted keywords, along with information like each site's page authority and the number of root domains linking to their page.

You can also export all this data into a CSV for your own analysis.

6.SEMrush

价格：$ 69.95/mo。专业；$ 149.95/mo。对于上师；$ 549.95/mo。商业用途

SEMrush is a competitive research tool that lets you keep an eye on on your competitors' keywords to find opportunities to bump them out for a top position in Google's and Bing's organic search results. You can compare a number of domains against one another to evaluate the competitive landscape, including their common keywords and positions in Google's organic, paid, and shopping search results.

Position tracking is kind of like a sophisticated version of Google Trends, letting you see a keyword's position in SERPs and analyze the history of rises and drops. Their colorful, visual charts are also super helpful for more quickly understanding trends and analyzing results.

图片来源：SEMrush

7.ahrefs

价格：$ 99/mo。对于Lite；$ 179/mo。标准；$ 399/mo。用于高级

ahrefsKeywords Explorer is similar to SEMrush, but with some extra bonuses and a much more intuitive design.

For example, it’s able to estimate how many searches become real page visits. Not all of them do so, since Google gives instant answers for some queries. With Clicks and Clicks Per Search metrics, you’ll figure out traffic-generating keywords and skip dead-end options.

当涉及相关关键字建议的数量时，Ahrefs会增加英里。它运行了最大的数据库 - 超过200个国家 /地区的51亿关键字 - 这意味着它可以检测可能会丢失其他工具的机会。

Ahrefs还可以帮助您进行竞争性研究。他们的网站Explorer工具可以根据竞争对手的关键字策略来提升面纱，而内容差距使您可以将竞争对手的关键字与自己的关键字进行比较，以识别您的强劲效果。

AHREFS还将向您发送有关竞争对手排名的最小进度的电子邮件。反向链接具有直接的影响量排名，而反向链接研究是AHREFS最强的肌肉之一。

Backlinko的创始人Brian Dean，say that Ahrefs is his #1 go-to tool对于反向链接分析：“我已经测试了超过25个链接分析工具，并且在索引大小，新鲜度和整体可用性方面，没有一个与Ahref接近的。”

8.GrowthBar

价格：5天免费试用版，$ 29/mo。专业；$ 79/mo的规模

GrowthBar is an SEO software tool for marketers and bloggers that helps perform keyword research, competitive analysis, rank tracking and content generation. GrowthBar enables you to explore your competitors’ backlink data, their paid Google ads, organic keyword rankings, and even their Facebook Ads. It also unlocks critical data points and gives recommendations through a simple and easy-to-use dashboard.

使Growhbar脱颖而出的是他们的AI驱动博客工具。输入要排名的关键字后，EnltingBar就会为您遵循以编写SEO优化内容的大纲。为此，GrowthBar使用OpenAI GPT-3，这是有史以来最大的语言模型。

9。精确的人

价格：$ 19.95/mo。对于初学者；$ 29.95/mo。对于Pro 300；$ 44.95/mo。对于Pro 600；$ 74.95/mo。对于Pro 1k

精确的人是a keyword rank tracking tool with a key differentiator: It's lightning fast while being extremely precise. So if you're used to spending hours monitoring the rank progression of your keywords, this'll end up saving you a ton of time.

Other advantages of this tool? It has built-in proxies to get a quick glance at whose ranking within the SERPs for any given keyword. If you plan to report keyword metrics to your manager or your team, you'll like its scheduled weekly reports feature.

图片来源：精确的人

它's also one of the best rank trackers out there that offers highly localized search engine rankings for your keywords. So if you're marketing your business to an international audience, it's a great tool for analyzing which pages are ranking in different countries.

Finally, it has integrations available with Google Analytics, Google Search Console, Social Monitoring, and YouTube so you can keep an eye on statistics and estimated search traffic for your keywords straight from your AccuRanker dashboard.

10。HubSpot

HubSpot在营销中心内还拥有自己的内容策略工具。内容策略工具可帮助您识别和研究主题，查找要追求的关键字或子主题，并最终帮助您增加内容的影响力，以随着时间的推移产生更多的自然流量。

如果您是HubSpot客户，则可以访问内容策略工具，请单击“内容”>“策略”。

11.serpstat

Price: $69/mo. for Lite, $149/mo. for Standard, $299/mo. for Advanced, $499/mo. for Enterprise

SERPSTAT为您提供一系列历史上有利可图的关键字列表，竞争对手用来使他们在搜索结果中排名很高。它还使用不同的因素（例如搜索结果数量和每次点击成本的数量）来了解关键字的价值。

The software will offer suggestions for more suggestive keywords as well as provide long-tail keywords, which are low-volume keywords related to your business. Plus, if your business is international, you can adapt keywords to different countries in the tool's database.

最后，使用SERPSTAT，您可以检查网页的相关性，并分析可能对浏览器有吸引力的趋势。

如果您想要对竞争对手效果很好的关键字进行完整分析，那么SERPSTAT将对您非常有用。它也是确保您的页面在SERP上失去有利排名的机会较低的好工具。

Now that you know about all these great tools, get out there and start discovering your best keywords for SEO.

What tools and methods do you use to find long-tail keywords? Share your favorites with us in the comments below.