Yesterday,HubSpot acquired social media marketing company oneforty，像所有营销团队一样，我们不得不弄清楚如何从此公告中获得最大的轰动。尽管我们计划了许多博客和社交媒体促销活动，但我们也希望使新闻发布会引人注目，每天在其他成千上万的其他新闻发布中脱颖而出。bob官网官方网站
When brainstorming ideas for “How can we make this release ‘pop’? Or at least how can we make it different?”, we pretty quickly had the idea to make the press release just a series of Tweets. Each line is less than 140 characters, contains the#Hub140 hashtag， 和has a “Tweet This' link to post that line to Twitter.
这不像我们以前见过的任何东西，但这很有意义。Hubspot以有点古怪（想想无限的度假政策，没有办公室，还有很多橙色），并且宣布我们正在收购一家社交媒体营销公司，该公司开始构建Twitter应用程序目录。bob全站app再加上“ Oneforty”的名称来自推文中的最大字符数量。
The results? Well, there were over 1,450 Tweets with the #Hub140 hashtag, and thehttp://bit.ly/hub140short URL we used in tweets had over 5,000 clicks. Plus the acquisition got coverage in theWall Street Journal,TechCrunch， 和XConomy.
Reporters, editors and bloggers get dozens, if not hundreds, of news releases every day. You want yours to stand out. Maybe the headline is enough –HubSpot To Set World Record——但也许it’s also how the message is presented.
What do you think of the world's first Twitter press release? What are other examples of really innovative press releases you have seen?
Topics:
Newsjacking
