inc 500 website grader今天早上,we announcedthat HubSpot made it onto the Inc. 500 Fastest Growing Companies List. Because data and analytics are in our blood, we thought it would be interesting to see what would happen when we analyzed the companies on theInc. 500 listwith HubSpot'sWebsite Grader.

We came up with some interesting results. Overall, the main takeaway from the data is that the companies on the list score better than companies in general.

Here are some specific data points:

  • 160 of the 500 companies (32%) scored in the top 10% of all websites. They earned a Website Grade over 90.
  • The top 50 on the list averaged a grade of 67.
  • The top 100 averaged a grade of 70.
  • Overall the average of companies on the list is 70, which means that, on average, this year's Inc. 500 companies score better than 70% of all websites scored by Website Grader.

What's even more interesting is that HubSpot customers who made the list --AppAssure Software,ymarketing,服务公司iceNow,UnitedLex,Neutron Interactive,SevOne,Nova Datacom,TicketLeap, andSource Consulting-- received an average score of 91.

(Note: The websites for highlighted companies did not return a report in Website Grader.)

Marketing Takeaway

Successful companies today are realizing the importance of having aneffective web presencethat takes advantage of inbound marketing strategies such as SEO, blogging and content creation, social media, landing pages, etc. From our analysis of the data we've gathered from Website Grader, it's obvious that the companies on the Inc. 500 list understand the importance of inbound marketing as well.

As a marketer,youneed to be leveraging inbound marketing, too. How does your company fare?Grade your websitetoday to find out!


Originally published Aug 23, 2011 8:00:00 PM, updated July 11 2013