Social media is everywhere. For many people,每天使用社交媒体for entertainment, socialization, and even news consumption — myself included.

Additionally, over the last two decades, it has become one of the primary marketing channels.

超过53%在社交媒体上的世界人口中,至关重要的是您的业务有一个effective social media strategy这可以帮助您吸引预定的受众。

但是,无论您是向老板推销社交媒体活动还是决定您的企业应该提出的哪个社交媒体平台付费广告behind, it's vital you use data to support your efforts.

Here, we've compiled a list of essential social media stats to ensure you know where to focus your marketing efforts in 2021 to get the highestROI.

立即下载:2022年社交媒体趋势[免费报告]

社交媒体营销统计2021

  • As of Q1 2020, 420 billion people are active on social media. (Statista)
  • 2019年,有90.4%的千禧一代,X代77.5%和48.2%的婴儿潮一代是活跃的社交媒体用户。((eMarketer)
  • 54% of social browsers use social media to research products. (GlobalWebIndex)
  • 每个人平均在社交网络和消息传递上花费2小时25分钟。((GlobalWebIndex)
  • 2020年每天有130万新用户加入社交媒体。(Hootsuite)
  • 千禧一代平均每天登录两个小时38分钟,而Z Gen登录两个小时55分钟。((世界经济论坛)

Facebook统计

  • 青少年中的Facebook使用量正在逐渐下降。而有71%的青少年声称使用该平台2015年数量已经下降to 67%. (GlobalWebIndex)
  • 69% of U.S. adults use Facebook and 76% have visited the platform in the last month. (皮尤研究中心,GlobalWebIndex)
  • Facebook在2020年12月有18.4亿个活跃用户。((PR bob官网官方网站Newswire)
  • 98.3% of Facebook users access the platform on mobile devices. (Statista)

  • 视频在Facebook上驱动最多的广告点击。((Databox)

  • Facebook广告由70%的营销人员使用,该平台在2020年第2季度使用了900万活跃的广告商。社交媒体的考官,Statista)

  • 所有Facebook个人资料中有16%是假或重复的。((Statista)

  • The best time to post on Facebook is Wednesday at 11 AM and 1-2 PM. Sundays show the least amount of traffic. (Sprout Social)

  • FacebookStories have 500 million daily viewers. (TechCrunch)

  • 政治内容是Facebook故事中最受看法的类型。((Statista)

  • 视频促销与照片促销同样重要。((社会面包师)

  • 81% of businesses prefer video marketing on Facebook. (缓冲)

Facebook的相关统计数据,Facebook Stories, and Facebook Ads,check out this detailed list.

推特Statistics

  • Twitter在2019年第1季度的每月活跃用户超过3.3亿。((推特)
  • 该平台在2020年第三季度达到了近2亿美元的日常活跃用户,同比增长29%。((推特)

  • 推特's 2020 Q3 revenue was $936 million. (推特)

  • 2019年,22%的美国成年人使用Twitter,比2018年的24%下降。((Statista)

  • Link clicks account for 92% of all user interaction with tweets. (集线器)
  • The best times to post on Twitter are Wednesday and Friday at 9 AM, and Saturday has the least engagement. (Sprout Social)

  • Tweets with hashtags get 100% more engagement. (推特)

  • Twitter上对社会负责的广告的性能比标准广告好12%。((Magna)

  • 93%的Twitter社区成员向参与对话的品牌开放,例如提供帮助和支持。((推特)

有关在Twitter上的更多信息,check out Twitter Marketing in 2020: The Ultimate Guide.

InstagramStatistics

  • In late 2019, Instagram Stories had 500 million monthly active users. (Statista)

  • 与仅38%的世代相比,67%的世代和57%的千禧一代使用该平台。GlobalWebIndex)
  • 64%的Instagram用户年龄在34岁以下。(Statista)

统计:截至2020年4月,全球Instagram用户的分销,按年龄和性别|Statista

  • 98%的营销人员表示,Instagram是影响者营销的最具影响力的平台,比Facebook高44%。((Sprout Social)

  • 与旋转木马相比,与图像相比,视频的互动量增加了21.2%,互动量增加了18.6%。((Sprout Social)
  • 90% of people on Instagram follow a business. (Instagram)

  • 83%的人使用Instagram发现新产品和服务,而87%的人表示,在查看产品信息后,他们采取了特定的行动,例如进行购买。((Facebook for Business)

  • 在Instagram上发布的最佳时间是星期三上午11点,周五上午10-11。周日是订婚的最糟糕的一天。((Sprout Social)

  • Emarketer估计,Instagram在2016年至2020年之间增加了2690万用户,几乎是Twitter预期的增量用户的两倍,并且远远超过任何其他所追踪的社交平台。((eMarketer)

社交网络 -  usage-growth.gif
  • In 2019, an estimated 20% of Facebook's total revenue came from Instagram. (The Motley Fool)

有关更多Instagram统计信息,click here.

LinkedInStatistics

  • LinkedIn在全球200个国家和地区拥有超过7.22亿活跃用户。((LinkedIn)

  • In Q4 of 2020, LinkedIn sessions increased 27% YoY, expected to reach 31% in Q1 2021. (应用程序的业务)

  • 在2021年第1季度,LinkedIn收入的年增长增长了16%。((LinkedIn)

  • LinkedIn made more than 8.1 billion in revenue in 2020, a 20% increase from 2019. (应用程序的业务)

  • Marketing Solutions is LinkedIn’s fastest-growing segment. It grew 44 percent year-over-year in Q1 of 2019. (LinkedIn)
  • In 2020, LinkedIn was voted the most trusted network. (Business Insider)

  • ">LinkedIn is the top paid and organic social channel for B2B businesses. (内容营销学院)

  • 82% of B2B markers report finding the greatest success on LinkedIn. (LinkedIn营销解决方案)

  • LinkedIn超过46%的社交媒体流量来自公司网站。bob全站app((LinkedIn)

  • 在LinkedIn上发布的最佳时间是周三上午8-10 AM和下午12点,周四上午9点和1-2点。周日是订婚的最糟糕的一天。((Sprout Social)

想学习如何在LinkedIn上提高营销游戏吗?This post带您浏览使用LinkedIn进行业务的来龙去脉。

YouTubeStatistics

  • YouTubeis the second-largest search engine globally. (Alexa)
  • YouTube是共享视频内容的第二大流行渠道。((缓冲)
  • 所有人中有54%希望营销人员发布更多的视频内容,这是一个很好的起点。((集线器)
  • 2020年第三季度表明,美国男女在同等水平上使用该平台。((萨蒂斯塔)

  • On mobile devices alone, YouTube reaches more adults aged 18 to 24 than any TV network. (YouTube)

  • 18至34岁的年轻人使用YouTube在电视上查看视频内容,比基本电缆多7.9%,比优质电缆多14.5%。((种类)

  • YouTube占全球移动流量的25%以上。((桑德文)

  • 2019年,有85%的美国青少年在YouTube上活跃于YouTube。(Statista)

tiktok统计

  • As of January 2021, TikTok has 689 million global active users. (DataReportal)

  • Douyin, TikTok's original standalone app in China, had 300 million users at the time Musical.ly merged with TikTok. (The Verge)
  • Tiktok是2020年下载最多的应用程序。(apptopia)

  • 到2019年2月,Tiktok下载了10亿,在应用商店中击败Instagram和Facebook。((Business Insider)
  • 大多数美国Tiktok用户年龄在10至19岁之间。(Statista)

  • 41%的全球Tiktok用户年龄在16至24岁之间。((GlobalWebIndex)

  • 58.8%的美国Tiktok用户是女性。((Statista)

  • Tiktok的平均参与率在所有追随者水平上都很高。((影响者营销中心)

  • In 2019, U.S. TikTok users spent more time on the app than any other social media site, with an average session duration of 10.85 minutes. (Statista)

For more on TikTok,check out this blog post关于它的增长和受欢迎程度。

Reddit Stats

  • 2020年,Reddit每天有5200万活跃用户,同比增长44%。((Reddit)

  • 该网站将获得超过500亿+每月的屏幕视图。((Reddit)

  • While Reddit was reportedly sold for2000万美元,该公司的估bob全站app值在2017年的资金回合后增至18亿。((CNBC)

  • 美国大多数Reddit用户都是男性,但15%的美国成年人表示他们使用该平台。((Statista)

  • Only 8% of female U.S. adults say they used Reddit in 2019. (Statista)

是否想确定Reddit是否适合您?Read this blog post还有27个reddit统计数据。

社交媒体咨询服务

许多企业雇用外部社交媒体咨询机构在线管理其声音和声誉。另外,一些企业为社交媒体顾问在内部创建角色 - 这是负责增加的人brand awareness, 响应客户服务跨社交媒体平台的投诉,并在线与观众互动。

Whether you're considering hiring an external social media consulting service or creating a role in-house, take a look at these trends that demonstrate the importance of social media consulting:

  • 在社交媒体上回答投诉可以将客户倡导增加25%。((Convince & Convert)

  • 79%的消费者期望品牌在通过社交媒体伸出援手的一天之内做出反应,但所有行业的平均品牌响应率都低于25%。((Sprout Social)

  • 73% of marketers believe that their efforts through social media marketing have been "somewhat effective" or "very effective" for their business. (缓冲)
  • 54% of social browsers use social media to research products. (GlobalWebIndex)

  • 54% of Gen Z and 49% of Millenials say social media is their preferred channel for ad influence. (皮特尼·鲍斯(Pitney Bowes))

  • 79% of people say that user-generated content on social media significantly impacts their purchasing decisions. (Stackla)

社交媒体咨询建议

All these stats have given you the data you need to work with — now it's time to put your knowledge to use and create your own social media consulting proposal.

如果您是社交媒体顾问,并且正在推销品牌, marketing, or广告攻势to a client, it's critical you're able to show how you'll help your client grow their business.

您需要采取以下六个步骤,以确保您的社交媒体咨询建议或业务计划有效:

  1. Set clear goals.确切地弄清楚公司或客户想要在其业务和社交媒体号码方面的去向。bob全站app更清晰,更详细的愿景越好。跟随明智的目标确保您处于正确轨道的指南。
  2. 了解您的客户。Know who your目标人口统计是,因为这些是您要接触和参与的人。收集您自己的社交媒体统计数据,并使用公司或客户可能已经必须弄清楚谁与企业互动,谁可能是未来的前景。bob全站app完成研究后,您可以创建有用的角色角色to help you better understand and categorize customers.
  3. 了解您的比赛。那些“类似但不同”的公司将在那里出现。而且,与商业世界的大多数方面一样,您对它们的了解越好,您就会越了解如何掌握它们。你可以进行这项研究at the same time you're researching your customers, because chances are they're interacting with competitors as well. Once you've gathered the data on your competitors, one of the most effective ways to use it is to figure out where there might be voids in their services that your business can fill.
  4. 熟悉任何现有的社交媒体存在。如果您被雇用运营公司的社交媒体帐户,那么您至关重要bob全站app的是任何以前的社交媒体帖子,帐户和实验。通过了解客户已经尝试过的内容,您最好将他们带到将来需要去的地方。
  5. 不要忘记提取数据。在您的新实施策略进行之前,重要的是要收集以前的基准,以便将来有一些措施。例如,如果您列出了要获得多少视图的库存Instagram故事before the new strategy is in effect, you can see if the new ideas are improving these numbers or not. It's important to keep a close eye on what is affecting your growth (positively or negatively) so that you know when you're on the right track or when you need to try something new so your business can keep growing.
  6. Develop your strategy based on your findings.Define what your content will be, what platforms it will be distributed on, and how it will vary between platforms. Figure out smaller details at this stage too, like your client's tone and voice on social media (either what it currently is or what it should be), along with design and style elements. Always be sure you're staying true to your company or client's brand by consulting with existing materials like mission statements, guides, or brand books.

Finally, take a look atHubSpot的免费营销建议模板(对PDF和Word都有用),可以使您开始创建一个全面的社交媒体咨询建议。

让数据推动您的社交媒体策略

Social media marketing statistics can show you the state of the business world today, where it might be going, and how you can ensure your business is continuously meeting customers where they want to be met. Use these statistics to your advantage to help you understand what you need to do to effectively use social media for your business today.

编者注:此博客文章最初于2019年8月发表,但在2021年2月进行了全面和新鲜度的更新。

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最初发布于2021年2月11日7:00:00 AM,更新于2021年11月12日

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