Just see a great tweet? Want to share it with others by reposting, AKA retweeting or RTing, that tweet? Cool! Sounds like you're getting the hang ofhow to tweeton Twitter. Now do me a favor, anddon't touch that retweet button!

至少还没有。首先,让我们谈谈Twitter对其转发功能的更改 - 我们认为这是一个非常好的变化。

在此处下载我们的免费Twitter指南,以了解如何向更大的Twitter发推文。

If you've clicked the retweet icon at the bottom of a tweet lately, you may have noticed the brand new "add a comment" feature, allowing you to comment on the content you're retweeting if you want.We love the spirit of this change because it discourages blind retweeting and encourages users to add their own voice about why they're sharing that Tweet.

Before this feature existed, users had to do what's called a "manual retweet," where they'd cram both the original tweet (or a modified version) and any commentary into the 140-character limit. Now, users can embed that original tweet within their own message and then comment on it in up to 116 characters.

Now, some of you may have been avoiding this new option. Hey, I get it -- we're all busy, and skipping straight to an old-school retweet is fast and convenient. And sometimes, that's totally OK. But if you'renevertaking advantage of the "add a comment" feature, then you're missing out the opportunity to add value to the conversion.

The Manual Retweet

是的,Twitter的“带有评论的转发”功能使您可以发表评论,最多可达116个字符。但是那里isanother way to retweet with a comment, although it won't allow your comment to be as many characters. It's called the manual retweet, and it looks something like this:Yes, it is! RT @username: The sky is blue.

In the final part of this post, let's go through how to manually retweet properly.

How to Manually Retweet in 4 Easy Steps

Step 1: Copy the entire tweet, including the Twitter username of the person who sent it.

copy-hubspots-tweet

Step 2: Paste that information into a brand new tweet.

In this step, you'll also want to delete the name of the user you're retweeting, add aRT在他们的@username和用户名之后的结肠前,并删除了任何奇怪的间距。换句话说,更改以下方式:

paste-hubspots-tweet

。。。into this:

alter-hubspots-tweet

笔记:Check your link URLs carefully, as Twitter's handling can break them when you copy and paste. Add http:// back in if needed, and beware that Twitter might shorten long URLs by adding an ellipsis at the end. In this case, you'll need to manually copy and paste any link URLs from the original tweet into your new one.

Step 3: Edit the tweet as needed so it's fewer than 140 characters and/or allows for comment space.

杀死可选的标点符号,更改为“”&,缩写,用迷你椭圆省省略单词“ ..”。

Step 4: Add your two cents.

我喜欢在“ RT”之前使用该空间来添加诸如“谢谢”,“您是欢迎”,“ +1”之类的东西,或者对我喜欢的东西,我的意见等。

add-comment-to-tweet

按“ Tweet”,您就完成了!

Now we'll compare retweeting the old-fashioned way, which we'll refer to here as "auto retweeting," versus retweeting with a comment. How does retweeting with a comment work? What are the advantages and disadvantages of one versus the other? Then,我们将介绍原始的手册转发,并回顾为什么它仍然很重要,如何做以及如何决定何时是您的最佳选择。

Auto Retweet vs. Retweet With Comment

Before we get into the nitty gritty, first thing's first: You've got to find a tweet worth retweeting.

对我来说,一切都是关于我最喜欢的橙色是新的黑色女演员Uzo Aduba参加了今年的波士顿马拉松比赛并支持癌症研究。我以前爱过她,但我更爱她,更想想去波士顿这样的崇高事业 - 此外,以为她会在我家乡的城市中很有趣……而且,如果是,如果不是她来了INBOUNDsomeday and gave aBold Talk

无论如何,哎呀。回到业务。一旦找到了推文转发,乐趣就开始了。您会自动转发或转发发表评论吗?

两者的第一步都是相同的:单击Tweet底部的转发图标 - 您知道,看起来像回收图标的图标。将弹出一个看起来像这样的窗口:

new-retweet-feature

Now, it's time to decide whether you want to add a comment to your retweet or not. Let's take a look at what both options look like and how to do them.

Auto Retweet

An auto retweet is when you retweet没有adding a comment. So if you were to skip adding a comment and simply click the retweet button on the bottom right, the resulting retweet will look like this:

rt-uzo-without-comment

The addition of retweeting with a comment has not changed how these automatic retweet work, so if you dig using them, you can expect things to work as they always have.

Retweet With Comment

On the other hand, if you take advantage of the "add a comment" field, the resulting tweet will look like this:

rt-with-comment

Adding that tidbit at the comment allows my followers to gain a better understanding about why I retweeted in the first place. It's possible they might even care aboutHuffington Post更多的原始推文,因为我给了他们的推文上下文,例如橙色是新黑色hashtag (#OITNB) and a link to Uzo Aduba's Twitter account.

但是请注意,my followers are no longer able to click directly on the link that's within that original tweet.It's not blue and visibly hyperlinked anymore.Huffington Post的个人资料图片也消失了。但是,放心,if they click任何地方in that box containing the original tweet, they'll be taken back to the original tweet itself.From there, they can click on any URL, hashtag, or username links that the original tweet contains.

尽管如此,如果没有可以单击的视觉提示(例如明显超链接的蓝色文本),它们可能不太可能与该原始推文互动。我希望人们需要一段时间才能熟悉这一距离,并且您可能会发现与此期间的参与度更少。

I'll also be a little self-critical here: My comment copy was a bit redundant, given how the final retweet appears. I would have done well to just put a period after the word "Boston" and let people see the marathon and the cause mentioned in the original tweet. With practice, we'll all get the hang of this slightly new type of推文文案写作

哦,还有一件事。你可以转发与评论as many times as you'd like, and with as many different variations of comment as you'd like. This is hugely different from auto retweeting, where you can only retweet, un-retweet, and retweet again if you want to re-share the post.

Will the Original Tweeter See That I Retweeted Them?

If you're retweeting someone in hopes of getting on their radar, you'll need to know how visible the various retweet options are to the person who originally sent the tweet. Here's the lowdown.

Notifications for an Auto Retweet

您的转发将出现在两个原始高音扬声器的notificationstab, but not the提及tab.

Notifications for a Retweet With Comment

Your tweet will show up in the original tweeter's notifications tab, but not their mentions tab. It'll look like this:

通知记录

Why might this be a problem? Because many people who get a lot of attention on Twitter actually rely on their mentions tab, not their notifications tab, to show them who's reached out to them specifically. This is because the notifications tab includes all username mentions in addition to favorites, retweets of tweets they were mentioned in, and other more extraneous notifications. So if you're retweeting someone in order to attract their attention, you might want your retweet to show up in their mentions tab, you'll want to do a manual retweet instead of either an auto retweet or a retweet with comment. I'll cover the manual retweet later on in this post.

图像的推文是什么样的?

Let's take a look at another side-by-side comparison of the auto retweet versus tweet with comment functions, except this time, with an image in the original tweet.

Images in an Auto Retweet

Check out the screenshot below of my retweet of HubSpot's tweet, which included an image in it.

RT-WithOut-Comment-image

请注意,图像看起来很棒,并且原始推文中的链接可明显单击。更重要的是,我的转发计入了推文的转发交互数量,如底部的绿色转推图标所示。

Images in a Retweet With Comment

In this case, I retweeted the same HubSpot tweet by adding a comment.

RT_with_comment_with_image

请注意,图像并未完整出现在这里 - 相反,我们有一个较小且引人注目的方形缩略图。

The takeaway here? If the main purpose of retweeting is to share a cool or arresting image, then stick with the auto retweet.

How Do You Undo a Retweet?

Undoing an Auto Retweet

如果您不添加注释,则可以随时单击原始推文底部的转发图标来撤消您的自动转发。它不会再次打开转发窗口。通过更改颜色和转发计数,该图标将在每次点击时打开和关闭。

Undoing a Tweet With Comment

如果您确实添加了评论,则您的转发将成为一个带有自己的URL的全新推文对象。换句话说,这是与原始推文的独立实体,由嵌入式原始推文以及您的评论组成。要摆脱这种转发,您必须删除整个推文。但

我可以在网站上发表评论嵌入转发吗?

Yes, but it won't look the same. Bloggers, take note: If youuse Twitter's embed codeto embed a retweet with a comment in your blog post, the embedded tweet will appear as a hyperlink. Here's what it'll look like:

Luckily, there's an easy way around this problem. Take a screenshot of the tweet you wish to embed, add that image to your blog post, and then link the image to the URL of your tweet. That way, anyone who clicks on the image will be taken to your tweet. From there, they'll be able to click on your links as well as the original tweet. Here's what that looks like:

Uzo_RT_With_Comment

Yes, it means readers will need to take an extra step, but it gets the job done.

Measuring Retweets

目前,官方的推文的官方转发计数(即给定推文上的转发图标旁边的数字)仅归因于自动转发。这是有道理的,但这也对被转发的人在如何衡量该推文的成功方面构成了一个有趣的挑战。

For the person doing the retweeting, it's important to note that when you auto retweet -- i.e. retweet without a comment -- then you're not going to see that tweet show up on your ownTwitter Analytics。唯一会出现的转推文带有评论,或者我在介绍中提到的那些手动转发,您可以在其中提出评论和原始推文的版本。(我将在一分钟内获取手动转发的详细信息。)

In Twitter Analytics, a retweet with a comment is analyzed just as a normal tweet would be. Here's what you can expect to see:

rt_with_comment_twitter_analytics

Which Should I Use, and When?

Both auto retweets and retweets with comments have their advantages and disadvantages. Here's what I like and dislike about Twitter's "retweet with comment" feature:

RT_with_Comment_Likes_and_Dislikes

Thankfully, the most obvious disadvantage of the auto retweeting button -- the ability to tell peoplewhy you felt a tweet was retweet-worthy--终于固定了。现在您可以添加意见,指出一些内容,specify your feelings, and more.Being able to add to the initial tweet is a really important aspect of retweets that Twitter missed when they first built the retweet function.

At the same time,the new "retweet with comment" feature still messes up some of the important relationship-building role that retweets play.为什么?最重要的是,因为原始高音扬声器不会在其提及标签中看到您的转发。如果原始高音扬声器对其提及选项卡的关注要比其一般通知选项卡,这更多是一个问题。

Want to see how HubSpot uses Twitter? Join in theconversation here

Editor's Note: This post was originally published in November 2011 and has been completely updated for accuracy and comprehensiveness.

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最初发布于2015年4月15日上午8:00:00,2017年7月28日更新

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