After spending hours creating anemail marketing campaign, the last thing you want to do is get blocked by your recipients’ spam filters. Luckily, by avoiding common email spam trigger words, you can successfully prevent your emails from getting routed to spam folders.

Click here to download our free beginner's guide to email marketing.

Let’s take a look at what spam trigger words are, what gets emails sent to spam, and which spam words you should avoid when creating your email campaigns.

Spam Trigger Words

Spam trigger words are phrases that email providers flag as fraudulent and malicious. When they identify these emails, they then route them away from recipients’ inboxes. These words and phrases typically overpromise a positive outcome with the goal of getting sensitive information from the recipient.

Spam filters can be triggered for a variety of reasons, causing your email to skip recipients' inboxes and land straight in their spam inbox. One of the easiest ways to avoid spam filters is by carefully choosing the words you use inyour email's subject line.

Trigger words are known to cause problems and increase the chances of your email getting caught in a spam trap. By avoiding these words in your email subject lines, you can dramatically increase your chances of getting beyond the filters.

Spam trigger words alone aren’t enough to send your email to spam. For instance, if you are offering a 3-for-1 discount sale, you can still advertise that in your emails and not get sent to spam. It’s important to understand all the factors that come into play when emails get identified as spam.

What causes emails to go to spam?

电子邮件提供商在决定是否自动将电子邮件发送到垃圾邮件时寻找许多因素。如果您已经做到了email blacklist, that means you’ve repeatedly sent emails to recipients who haven’t signed up for your email list.

如果您可以，您的电子邮件可以发送到垃圾邮件：

  • 不要在电子邮件中包含一个退订按钮
  • Send poorly-designed emails with broken or glitchy code
  • Address your recipient by “my friend” or “dear” (or not by their name)
  • Buy email lists online以及不存在的电子邮件地址的质量日报（导致高跳跃率)
  • Use all-caps text and extreme punctuation (!!!!! or ?????)
  • Include strangely formatted fonts ( )
  • 提供欺诈网站的链接

Email providers only want to deliver emails from high-reputation senders. To be a high-reputation sender, do the following:

  • Include an unsubscribe button
  • Design your emailswith clean code using a tool such asMarketing Hub
  • Personalize your emails with the recipient’s first name
  • 仅通过电子邮件将订阅您的电子邮件列表订阅的人发送电子邮件（如果您没有的话，您应该自然学会increase your email list subscribers)
  • Keep your电子邮件交付性high
  • Keep the text free of odd formatting and extraneous punctuation
  • 仅链接到信誉良好的网站

如果您符合这些条件，则可以在主题行和电子邮件中使用“经典”电子邮件垃圾邮件单词逃脱。垃圾邮件短语周围的文字也很重要，您作为电子邮件发送者的历史记录也很重要。如果电子邮件提供商没有理由不信任您，他们根本不会。

Email Spam Words to Avoid

When writing your email subject lines, you want to avoid:

  • Over-sensationalizing
  • Over-promising
  • Using strange formatting to “stand out” in the recipient’s inbox

Next time you sit down to write an email subject line, consult the exhaustive list below. In fact, you might want to bookmark this list so you can refer back to it every time you craft an email subject line.

Commerce

  1. As seen on
  2. Buy
  3. 购买直接
  4. Buying judgments
  5. 清除
  6. 命令
  7. 命令status
  8. 命令s shipped by shopper

Personal

  1. Dig up dirt on friends
  2. Meet singles
  3. Score with babes
  4. XXX
  5. Near you

Employment

  1. Additional income
  2. Be your own boss
  3. Compete for your business
  4. Double your
  5. 赚$
  6. 赚extra cash
  7. 每周赚钱
  8. Expect to earn
  9. 额外收入
  10. Home based
  11. 家庭就业
  12. 自制业务
  13. Income from home
  14. Make $
  15. Make money
  16. Money making
  17. Online biz opportunity
  18. Online degree
  19. Opportunity
  20. Potential earnings
  21. University diplomas
  22. While you sleep
  23. 在家工作
  24. Work from home

Financial - General

  1. $$$
  2. Affordable
  3. Bargain
  4. 受益人
  5. Best price
  6. Big bucks
  7. 现金
  8. 现金bonus
  9. 现金cashcash
  10. Cents on the dollar
  11. 便宜的
  12. Check
  13. 主张
  14. Collect
  15. 比较费率
  16. 成本
  17. 信用
  18. 信用bureaus
  19. Discount
  20. 赚
  21. Easy terms
  22. F r e e
  23. Fast cash
  24. For just $XXX
  25. 隐藏的资产
  26. hidden charges
  27. Income
  28. Incredible deal
  29. Insurance
  30. 投资
  31. Loans
  32. Lowest price
  33. Million dollars
  34. Money
  35. Money back
  36. Mortgage
  37. Mortgage rates
  38. No cost
  39. No fees
  40. One hundred percent free
  41. 仅有的$
  42. Pennies a day
  43. Price
  44. Profits
  45. Pure profit
  46. Quote
  47. Refinance
  48. Save $
  49. Save big money
  50. Save up to
  51. Serious cash
  52. Subject to credit
  53. 他们保留您的钱 - 不退款！
  54. Unsecured credit
  55. Unsecured debt
  56. 美元
  57. Why pay more?

Financial - Business

  1. 接受信用卡
  2. 接受卡
  3. Check or money order
  4. 信用card offers
  5. Explode your business
  6. Full refund
  7. 投资decision
  8. No credit check
  9. No hidden Costs
  10. 没有投资
  11. 需要初始投资
  12. Sent in compliance
  13. Stock alert
  14. Stock disclaimer statement
  15. 股票选择

Financial - Personal

  1. Avoice bankruptcy
  2. Calling creditors
  3. Collect child support
  4. Consolidate debt and credit
  5. Consolidate your debt
  6. Eliminate bad credit
  7. Eliminate debt
  8. 财务独立
  9. 得到out of debt
  10. 得到报酬
  11. Lower interest rate
  12. 较低的每月付款
  13. Lower your mortgage rate
  14. 最低保险费率
  15. 预先批准
  16. 再融资家
  17. Social security number
  18. Your income

General

  1. 验收
  2. Accordingly
  3. Avoid
  4. 机会
  5. Dormant
  6. Freedom
  7. Here
  8. Hidden
  9. Home
  10. Leave
  11. Lifetime
  12. Lose
  13. Maintained
  14. Medium
  15. Miracle
  16. Never
  17. Passwords
  18. Problem
  19. Remove
  20. Reverses
  21. Sample
  22. Satisfaction
  23. Solution
  24. 停止
  25. Success
  26. Teen
  27. Wife

Greetings

  1. Dear [email/friend/somebody]
  2. 朋友
  3. Hello

Marketing

  1. Ad
  2. Auto email removal
  3. Bulk email
  4. Click
  5. Click below
  6. Click here
  7. 单击以删除
  8. Direct email
  9. Direct marketing
  10. Email harvest
  11. 电子邮件营销
  12. Form
  13. Increase sales
  14. Increase traffic
  15. Increase your sales
  16. Internet market
  17. 网络营销
  18. Marketing
  19. 营销解决方案
  20. Mass email
  21. 成员
  22. 一个月的试用
  23. 更多的互联网流量
  24. Multi level marketing
  25. Notspam
  26. 一次邮寄
  27. Online marketing
  28. Open
  29. Opt in
  30. 表现
  31. Removal instructions
  32. Sale
  33. Sales
  34. 搜索引擎列表
  35. Search engines
  36. Subscribe
  37. 以下形式
  38. This isn't junk
  39. This isn't spam
  40. Undisclosed recipient
  41. Unsubscribe
  42. Visit our website
  43. We hate spam
  44. Web traffic
  45. 不会相信你的眼睛

Medical

  1. Cures baldness
  2. Diagnostic
  3. Fast Viagra delivery
  4. 人类生长激素
  5. Life insurance
  6. Lose weight
  7. 减肥垃圾邮件
  8. Medicine
  9. No medical exams
  10. Online pharmacy
  11. Removes wrinkles
  12. Reverses aging
  13. 停止snoring
  14. Valium
  15. Viagra
  16. vicodin
  17. Weight loss
  18. Xanax

Numbers

  1. #1
  2. 100% free
  3. 100％满意
  4. 4U
  5. 50% off
  6. Billion
  7. Billion dollars
  8. Join millions
  9. 加入数百万美国人
  10. Million
  11. One hundred percent guaranteed
  12. Thousands

Offers

  1. Being a member
  2. Billing address
  3. Call
  4. Cannot be combined with any other offer
  5. Confidentially on all orders
  6. Deal
  7. 财务自由
  8. 礼券
  9. Giving away
  10. Guarantee
  11. Have you been turned down?
  12. If only it were that easy
  13. Important information regarding
  14. In accordance with laws
  15. 长途电话报价
  16. Mail in order form
  17. 消息包含
  18. 名牌
  19. Nigerian
  20. No age restrictions
  21. No catch
  22. No claim forms
  23. No disappointment
  24. No experience
  25. No gimmick
  26. No inventory
  27. 没有中间人
  28. No obligation
  29. No purchase necessary
  30. No questions asked
  31. No selling
  32. 没有任何附加条件
  33. No-obligation
  34. Not intended
  35. Obligation
  36. 离开岸
  37. Offer
  38. 每天
  39. Per week
  40. Priority mail
  41. 奖
  42. 奖s
  43. Produced and sent out
  44. Reserves the right
  45. Shopping spree
  46. Stuff on sale
  47. Terms and conditions
  48. 最佳费率
  49. 他们只是把它送去
  50. Trial
  51. 无限
  52. Unsolicited
  53. Vacation
  54. Vacation offers
  55. Warranty
  56. 我们向所有人致敬
  57. 周末度假
  58. What are you waiting for?
  59. Who really wins?
  60. 赢
  61. 赢ner
  62. 赢ning
  63. Won
  64. You are a winner!
  65. You have been selected
  66. You’re a Winner!

Calls-to-Action

  1. Cancel at any time
  2. Compare
  3. Copy accurately
  4. 得到
  5. Give it away
  6. Print form signature
  7. Print out and fax
  8. See for yourself
  9. Sign up free today

Free

  1. Free
  2. 自由登入
  3. Free cell phone
  4. Free consultation
  5. Free DVD
  6. Free gift
  7. Free grant money
  8. Free hosting
  9. 免费安装
  10. Free Instant
  11. Free investment
  12. 免费线索
  13. 免费会员
  14. Free money
  15. Free offer
  16. 免费预览
  17. Free priority mail
  18. Free quote
  19. Free sample
  20. Free trial
  21. Free website

描述/形容词

  1. All natural
  2. All new
  3. Amazing
  4. Certified
  5. Congratulations
  6. Drastically reduced
  7. 很棒的交易
  8. For free
  9. Guaranteed
  10. It’s effective
  11. Outstanding values
  12. Promise you
  13. Real thing
  14. Risk free
  15. Satisfaction guaranteed

Sense of Urgency

  1. Access
  2. 立刻行动！
  3. Apply now
  4. Apply online
  5. 免费致电
  6. 现在打电话
  7. Can't live without
  8. Do it today
  9. Don't delete
  10. Don't hesitate
  11. For instant access
  12. 仅限
  13. For you
  14. 得到it now
  15. 得到started now
  16. Great offer
  17. Info you requested
  18. Information you requested
  19. Instant
  20. Limited time
  21. New customers only
  22. Now
  23. Now only
  24. Offer expires
  25. Once in lifetime
  26. 一度
  27. 仅有的
  28. 命令now
  29. 命令today
  30. Please read
  31. Special promotion
  32. Supplies are limited
  33. Take action now
  34. Time limited
  35. Urgent
  36. While supplies last

Nouns

  1. Addresses on CD
  2. Beverage
  3. Bonus
  4. Brand new pager
  5. Cable converter
  6. 赌场
  7. Celebrity
  8. 复制DVD
  9. 激光打印机
  10. Legal
  11. Luxury car
  12. New domain extensions
  13. Phone
  14. Rolex
  15. Stainless steel

Use Spam Trigger Words Sparingly and Within Context

So long as you use email marketing best practices and use spam trigger words within context, you can bypass spam filters. Spam filters have become much more sophisticated in recent years. Using one or two phrases won’t hurt you, but make sure to only email customers who want to hear from you and to always personalize your emails. Doing so will optimize the results of your campaign and keep you out of spam folders.

编者注：该帖子最初于2013年3月发表，并已更新以进行全面性。

新的呼吁行动

新的呼吁行动

Originally published Sep 30, 2021 2:00:00 PM, updated December 07 2021

Topics:

电子邮件交付性