9 Pet Peeves to Avoid in Your Pinterest Marketing

Pinterest席卷了社交媒体世界，证明了视觉内容is highly effective in the world of inbound marketing. As users, we love Pinterest because it gives us a way to indulge in and organize our interests in a visual way (and boy is it addictive!). As marketers, we love Pinterest because it allows us to create engaging, visual content and has been known to provide some high-quality traffic and leads. Plus, it gives us an easy opportunity to show off a new side of our brand’s personality.

这么美妙的platform may be, what we don’t love is when we witness improper marketing etiquette on Pinterest. Here are the top 9Pinterest营销peeves and how you can avoid them.

9 Ways to Be a Terrible Pinterest Marketer

1) Too Much Text

我们了解Pinterest是一个视觉平台，对吗？但是，当图像的描述中包含过多的文本时，描述往往会淹没流，使每个人的路径烦恼。与许多其他平台不同，提供过多的文本内容会破坏Pinterest的目的，并摆脱您固定的视觉内容。

如果您要钉在文章中的图像中business blog，例如，不要将整个文章复制到您的描述中。取而代之的是，包括一个有趣的标题或简短说明，以显示更多令人兴奋的品牌个性，并给出简短而甜美的花絮，以暗示用户在图像背后的发现。让原始文章通过您提供的链接作为来源进行谈话。您的关注者确实会欣赏文本信息，只要它在正确的上下文中并且很少使用。

2) No Text at All

On the contrary to including too much text in the description of your pin, including no text at all is equally irksome. Let me ask you a serious question: You want potential customers to find your content in Google when they search organically, right? Pinterest should be no different! That's why it's important to make sure you include a few相关关键字when you describe your pin so it is searchable.

And just as keyword stuffing doesn’t fly with Google, it doesn’t fly with users on Pinterest either. Find that happy medium between too much text and no text at all, and you’ve hit the sweet spot!

3）链接到无关的来源（或根本没有来源）

Even though Pinterest is meant to consist of more visuals and less text, links behind the image are exceptionally important. As a marketer, how will your potential leads know where to find the awesome content, product, or service you're alluding to unless you provide a link to more information?

Although links are important, you certainly don’t want to be a Pinterest spammer. Pinterest spammers tend to share popular images and change the source to link to some kind of giveaway/scam or irrelevant ecommerce website. Never link to something that doesn't include the image the user clicked on from Pinterest. If your link does not send your followers to an accurate source for the image, you'll have achieved Pinterest spammer status and annoyed your user base. And you don’t want to turn off your followers -- there are some awesome potential leads in that group, and if you turn them off, they are likely to hit ‘unfollow’ and never show interest in your company again.

同样，链接到无关的东西就像与无关紧要的东西链接一样糟糕。通过未包含链接，您将为Pinterest用户无法获得有关图像的更多信息。更糟糕的是，如果您不是图像的来源，那么不链接到源也是版权侵权。在应得的信用额的地方给予信用！最好的方法generate leads来自Pinterest是通过链接到您的博客或网站。因此，如果您发现了一些出色的图像，请使用这些图像创建博客文章（对文章中的来源表示赞赏），这样您就可以在固定这些图像时链接到自己的页面。这使您能够给予信贷，同时还将关注者指向更重要的信息。请记住：没有链接，没有线索！

4) Not Using Permalinks

A permalink is the direct URL of a specific blog post. For example, the permalink of this post is//www.eigoj.com/blog/tabid/6307/bid/33271/9-Ways-to-Suck-at-Marketing-on-Pinterest.aspx。如果您要链接到博客文章，请不要使用博客的主页（例如//www.eigoj.com) for the source URL. Instead, link to that particular post’s permalink or the specific image URL so your followers can find the image immediately. Pinterest should be easy! Don't make your followers search high and low for an image that you could have easily linked to. When you make your website visitors do the work, they'll get annoyed, giving up on reading that blog article or converting on that登陆页面that you hoped would turn them into leads.

5）固定较低的视觉内容

Pinterest is all about visual content, but not just any visual content will do. Just as your written content should be high quality, so should the visual content you pin to Pinterest. If the image is too small, fuzzy, or just not compelling, it will stand out from the rest (and not in a good way) and will likely fail to get repinned. And not giving your content a fighting chance to get shared isn't a great way to leverage the true power of a social network.

Even if your images are of fine quality, aggressively pinning your 1-800 number or call-to-action button will not go over well on a social network meant for really awesome visuals. If your company is data driven, try creating infographics -- these are both interesting and informative and will not cause a peeve-induced uproar amongst Pinterest users. For more ideas on various ways tocreate awesome visual content， 查看这篇博客文章有关一些很棒的技巧。

6）将所有内容固定在一个板上

Effective websites always include some sort of navigation to break up the information provided into categories. Think about it: if you’re simply looking for information in a website's 'About Us' page, you don’t want to have to sift through that website's product pages in order to find it. This same rule also applies to boards on Pinterest.

如果将所有图像固定在一个板上，您将为您的关注者造成混乱的混乱，他们将不知道在哪里可以找到特定类型的内容。就像您的文本和链接一样，在Pinterest上创建品牌形象，使您的追随者很容易找到感兴趣的东西！以一种有意义的方式组织董事会，并将您的销钉归类。如果您制作了几个非常具体的董事会而不是一些非常普遍的董事会，则您的公司的Pinterebob全站appst帐户将更加成功。查看HubSpot的Pinterest页面for an example of how we've categorized our own boards.

7）固定错误的木板

您实际上是在寻找“值得一读的书？”，太糟糕了。我们将为您提供食物的图像！再一次，如果你想将Pinterest浏览器变成线索, you must create an effortless experience for them. How will your followers find your content quickly if you are pinning to the wrong board? Pinning irrelevant content to a board categorized as something else also undermines your brand's credibility as a social-savvy business.

8) Not Using the 'Pin It' Button on Your Website

更容易：复制URL，打开一个新标签，在Pinterest网站的URL中打字，选择“添加PIN”选项，粘贴URL并选择图像，OR只需单击一个按钮就完成了吗？是的，这就是我的想法。

确保你add the ‘Pin It’ buttonto the visual content on your website/blog so others can easily share your visual content on Pinterest. Not only is it important to create an effortless experience for your followers while they’re on the Pinterest platform, but it's also critical to make it easy for users to pin your content themselves when they’re off the Pinterest platform, too!

To get the ‘Pin It’ button on your blog or website,click here。You can also grab a Pinterest follow button so you can promote your brand's presence on Pinterest via your website and/or blog.

9）不衡量您的成功

你怎么知道如果你对品特成功吗t if you’re not tracking its referral traffic and leads? If you're pinning content from your website or blog, remember touse tracking tokens在源链接的末尾。这样，您可以确切地看到来自Pinterest的访问，如果您有closed-loop analytics到位software like HubSpot, you can also track how many leads and customers were generated from that Pinterest referral traffic, too.

Using this information, you canevaluate if this particular social network is worth your marketing time。And if your pins aren't generating any clicks, you know you need to turn your visual content creation up a notch and improve those catchy titles and descriptions to prove that your content is worthy of being clicked.

If you remember anything from this article, it should be that searchability, shareability, organization, accurate linking, and interesting visual content are the keys to marketing on Pinterest. Make your Pinterest content interesting and compelling for your followers, and they'll be happy to share it.

What otherPinterest营销战术以错误的方式摩擦您？

Image Credit:midiman