33个动态标签的示例，以个性化您的电子邮件发送

根据survey researchconducted for theScience of Email Marketing，最常见的答复之一表明，当人们决定订阅公司的电子邮件时，他们希望这些电子邮件与他们的利益有关。实际上，38％的受访者专门提及“相关性”一词。电子邮件营销人员是什么意思？是时候了get personal. And I know what you're thinking. "Getting personal just means careful segmentation, right?" Wrong. There's so much more you can do even后您分割清单呢

输入动态标签

Ever heard of dynamic tags? If you're scratching your head and scrunching your nose, does "Hi [firstname]" ring a bell?Dynamic tags offer a way to more granularly personalize your email content by inserting information you already have about your contacts into your email send.So if I sent the same email to my colleagues Corey and Anum using the [firstname] dynamic tag, the separate email messages they'd each receive would be customized with their name.

And if your email service provider truly supports dynamic tags, the floodgates for personalization possibilities really do open.HubSpot的电子邮件工具, for instance, allows you to create dynamic tags (which we call 'Contact Properties' in the HubSpot software) using any field in your marketing database, which you can use in the subject line and/or body of your email message. So if you're an ice cream vendor, you could include each recipient's favorite ice cream flavor in an email if you've ever asked for it on a form.

老实说，当涉及到您可以创建的动态标签时，可能性确实是无穷无尽的。为了让您了解当您使用动态标签时的电子邮件会变得有多强大，这里有33个动态标签的示例，可以在电子邮件中使用 - 以及如何处理。尽管其中一些可能不完全适用于您自己的业务，但我们确定您可以想到更多的事情。

Dynamic Tags to Use in Your Email Sends

个人信息

您至少收到了一个marketing emailfrom a company in which your first name was used in the body of the email. While this isn't exactly the most innovative use of dynamic tags anymore, it's almost预期的these days. Maybe it's just the marketer in me, but if I get an email that addresses me as "Hi there," I'm pretty much guaranteed to send it to my trash bin. Pulling recipients' personal information into your email shows them you took the time to craft an email that is meant specifically forthem.以下是您可以使用动态标签的电子邮件中的几个示例。例如，如果您拥有一系列餐厅，则可以按地点进行分割，并发送一封有针对性的电子邮件，其中说：“这是我们在[City]的家乡附近的餐馆提供的一些特色菜。”

• First Name
• 姓
• Email Address
• 电话号码
• Location (City/State/Country)
• Household Income
• 职称

bob全站app公司信息

如果您是B2B公司，那么很有bob全站app可能您已经从潜在客户那里收集了一些公司信息，以帮助您获得资格。为什么不使用这种智能来个性化您的电子邮件？For example, if you sold industrial coffee machines and your ideal customers were businesses across various industries, you could say in your email, "We know how stressful it can be in the [industryname] industry. Are your employees getting the caffeine they need to handle it?" Here are some other types of company information you could pull in through dynamic tags:

• Company Name
• 业务类型（例如非营利组织，B2B，B2C，电子商务等）
• Industry Name
• bob全站app公司规模/员工人数
• 网站URL
• 年收入
• 最大的挑战
• Competitor URL

社交媒体信息

如果您有一个特别精通社交媒体的受众，并且知道他们的一些社交媒体帐户信息，则可以通过这种方式个性化您的电子邮件。例如，假设您正在运行社交媒体运动and you wanted to target Twitter users with large follower counts, considering they have the biggest reach. You could include something like, "Hi [twitterusername], We're hosting a contest for some of our most social-savvy email subscribers. Because you have [followercount] Twitter followers, you're eligible to participate!" Below are a few examples of types of social media information you can use in your dynamic tags:

• Twitter用户名
• 推特Follower Count
• Facebook Page URL

行为/活动

If your marketing database is连接到CRM系统，您可能会收集有关您的网站上有关联系人行为和活动的多汁信息。通过提及他们的行为并提供与该活动相辅相成的东西，利用它来发挥自己的优势。例如，您可以说：“我们很高兴您注册了我们在[trialstartdate]上免费试用。这是一份免费指南，可帮助您在整个审判期间充分利用免费工具。”这是其他一些以行为为中心的动态标签类型。

• Found Site Via
• First (or Most Recent) Visit
• 第一个（或最近的）转换事件
• First (or Most Recent) Conversion Date
• Recent Email Opened/Clicked
• 试用开始日期
• 演示请求日期
• 联系人销售日期
• Last Item Purchased
• 分配的销售代表的名称

Industry/Business-Specific

Do you ask for or collect any industry or business-specific information on your forms that you could use to personalize your email sends? For example, at HubSpot, we have a free tool called营销分级机,所以我们收集用户的个人营销成绩when they run a report. Therefore, we could incorporate users' grades into an email send to all Marketing Grader users, which might look something like this: "We noticed your Marketing Grade of [marketinggrade] could use some improvement. Here are our top 5 ebooks on inbound marketing to help you give it a boost!" Here are some other hypothetical examples of types of dynamic tags a business could leverage (remember our ice cream example?):

• Favorite Ice Cream Flavor (if you sell ice cream)
• Household Type (if you're a plumber)
• Shirt/Shoe/Pants Size (if you're a clothing retailer)
• 儿童人数（如果您是个人理财顾问）
• Score/Grade (if you offer a free tool/grader)

A Word of Caution About Dynamic Tags

在使用动态标签发疯之前，重要的是要记住，他们的使用需要与分割，尤其是当您使用的标签吸引信息并非所有联系人都会有。没有什么比带有破裂动态标签的电子邮件更糟糕的了，如果您的营销数据库没有您发送电子邮件的联系人所需的信息，则可以保证动态标签会破坏。

为了有效地使用动态标签，请确保将列表分割为仅包含您拥有该动态标签信息的联系人。换句话说，如果您要吸引联系人最喜欢的冰淇淋味，请确保仅通过电子邮件将为您提供该信息的数据库中的联系人发送电子邮件。(Tip for HubSpot customers: Be sure to set default values for your dynamic tags to pull in canned information for anyone who slips through the cracks! You can set these up in your Personalization Settings.)

您是否使用了动态标签电子邮件营销orlead nurturing campaigns？您还使用了其他哪些标签？

Image Credit:JD Hancock