如何制作一个将使人们哭泣的模因（笑声）

成功的孩子.Old Spice Man.Rage Comics. These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage.

And honestly, who doesn't love a good meme? They're funny, clever, and great for social sharing. As a marketer, "memejacking" -- or hijacking popular memes to describe a certain situation -- can be a great way to create fun, engaging marketing content that shows off your brand's personality and likability.

And we could always use some more content. In fact, the image we used above is a memejacking just for marketers. Keep reading for more meme examples, as well as tips for how to memejack your own.

What Is a Meme?

Let's take a step back for a second for all you marketers we lost at the mention of the word "meme." First of all, just to keep you from sounding ignorant at your next marketing meeting or cocktail party, meme is pronounced "meem," rather than "meemee" or "mem-ay," as one anonymous HubSpotter here has been known to mispronounce it.

A meme is quite simply a concept, behavior, or idea that spreads, usually via the internet.模因最常见于a visualsuch as a picture or a video, but it can also take the form of a link, hashtag, a simple word or phrase (e.g. an intentional misspelling), or even an entire website.

为什么Memejacking对于营销很棒

Memejacking for marketing is helpful for so many reasons. We've touched on a few of these already, but let's elaborate.

They're Already Viral

如果概念不有趣，引人入胜且广受欢迎，则不会完全将其归类为模因。这就是为什么模因如此出色的营销。与其从头开始创建一些东西，要跨过它“传播开来”的手指，而是利用一个已经成功的想法。

They Make Great Social Media Fodder

您最近知道有关视觉内容的所有大惊小怪，对吗？视觉内容实际上是制成对于社交媒体共享，并且由于模因通常以视觉为导向，它们为您的社交媒体帐户（例如Facebook，Instagram和instagram和Pinterest.

They Attract Traffic, Likes, and Links

Because memes are so share-worthy, they're fantastic for generating traffic and visibility to your social media accounts. Memes attract likes, repins, comments, and shares like crazy -- making it more likely that your social content will gain traction in social media and spread.

当我mes are used on your own website/blog, you'll reap the benefits of traffic and inbound links, too.

They're Quick and Easy to Create

For inbound marketers,内容创建is a daily task. Because so much of your marketing campaigns depend on content (and fresh content, at that), having some easy-to-create types of content at your disposal is a marketer's dream come true. Memes offer just that. They're easy and usually take little time to create.

8个模因示例以及如何成功地杰克一个模因

In addition to the few examples we shared in the introduction to this post, check out some of the过去十年中最受欢迎的模因为了了解模因可以什么。我们包括uded some captions just for marketers on the memes below ...

1. Kermit: But That's None of My Business

At just the right moment, Kermit the Frog becomes a hilarious template for passive aggression. The caption below the picture of Kermit always stays the same; it's the subtle gripe above Kermit that makes this meme yours. The meme might help you express your audience's typical challenges -- but that's none of my business.

2. Futurama Fry：不确定是否

You don't need to be a fan of the TV show, Futurama, to appreciate the look of suspicion on the face of Fry, shown above. This meme is known by its opening phrase, "Not sure if ..." It allows any user to memejack the rest with a caption that describes a funny, perhaps exaggerated uncertainty among their audience.

3.像比尔

Simplicity is the source of the funny in this meme. Meet Bill, an adorable stick-figure model for the behavior you know your audience would endorse. All you have to do is describe him in three lines, all leading up to "Be Like Bill," the last caption on every iteration of this popular meme.

4. What People Think I Do

Some memes are designed to identify with the reputation struggles of your audience. The one above speaks for itself.

When HubSpot memejacked the "What People Think I Do/What I Really Do" meme forour Facebook page, our sales-themed meme generated an impressive453 likes, 57 comments, and 256 shares，而我们的营销商版本累积了460个赞，53条评论和337股.

5.成功的孩子

成功的孩子是经受了时间考验的模因。这本书不需要文字 - 这是一个模板，用于您知道听众会产生共鸣的任何运气。上面的标题是一个真实的故事：您的呼吁行动（CTA）副本的最小变化可以极大地改变其吸引力。

6. Buzz Lightyear: Everywhere

The characters above need no introduction, but this meme might. With his arm around Woody, Buzz Lightyear offers a gesture of optimism (or sarcasm, depending on how you play this one) for your audience. For marketers, the right lead magnets can generate more leads than you ever thought possible ... Buzz's words, not mine.

7. Boromir: One Does Not Simply

You might recognize this handsome soldier from The Lord of the Rings trilogy. But Boromir, son of Denethor, is much more than a warrior of Gondor. In the scene above from the Fellowship of the Ring, Boromir explains how "one does not simply" walk into Mordor, an evil region of Middle Earth where few have survived.

Everyone has their own version of Boromir's grave warning. In marketing circles, Google might as well be Mordor for search engine optimization (SEO) specialists.

8.靴子的猫：老香料男人

While most memes are very easy to hijack, some can be a bit more complicated if elements like video are involved. For example, DreamWorks featured its Shrek-based character, Puss in Boots playing the Old Spice Man in the above trailer to promote the 2011 movie spinoff,Puss in Boots.

However, even memes that have originated as videos have been successfully adapted into images, as evident by theOld Spice Man meme, which originated asa series of videos. But hey, if you have a talent for video and feel you can hijack that popular new video meme, go for it!

如何制作模因：模因的最佳实践

因为模因通常很简单（就像我劫持了我创建的模因'Y U NO' Guy meme), they're usually simple creations. Some basic knowledge of a photo editing tool like Photoshop (or hey ... even Microsoft Paint can sometimes do the trick) can come in handy when hijacking brand new memes. But you'll find there tons of meme templates out there, likeMeme Generator,QuickMeme, and做模因-- all of which make it extremely simple to hijack popular memes.

例如,要创建我的迷因这篇文章中,我公司nducted a Google search for "Y U No Guy Meme Generator," and came across MemeGenerator.net's tool, enabling me to create the meme pictured at the top of this post.

选择自己喜欢的工具后，您可以从工具图库中的空白模因中进行选择，也可以上传自己的模因。然后，您可以选择自定义所选图像顶部和底部的文本。

然后，下载您的新品牌模因，然后将其发布在您选择的频道上。只要与更大的故事或广告系列共享模因，请务必添加其他上下文。

准备做一些自己的模因了吗？这是我们的最佳模因秘诀。

尝试快速跳跃

The most successful instances of memejacking for marketing occur when a meme is at its tipping point -- it's started to spread wildly, yet few have hijacked it. This is your memejacking sweet spot, since memes can start to feel old after everyone and their mother has hijacked it.

要保持领先地位，并在他们开始出现时保持趋势模因，浏览社交书签网站，例如Reddit或Stumbleupon，众所周知，这些网站会在更多主流社交网络（如Facebook和Twitter）等主流社交网络之前浮出水面。实际上，仅在网上保持良好的联系，并了解最新消息可以使您掌握最新的破坏模因。bob官网官方网站

Understand the Meme

在模因之前，请确保您对模因的含义受过良好教育andimplies.The last thing you want to do is offend your audience or memejack something you wouldn't have if you had fully understood the connotations of it. Luckily, the folks atKnow Your Memeare usually on top of the popular memes, their histories, and their claims to fame so you can determine whether a meme is appropriate for your audience.

Ask Yourself, "Will Our Audience Appreciate It?"

To piggyback off the last point, understand that using memes will only be successful in your marketing if your audience appreciates the particular meme you're hijacking. If your audience doesn't have any connection to the meme, doesn't understand it, or doesn't think it's funny, it doesn't matter if it's already been wildly popular among a general internet audience.

确保它与您的品牌相关

Most importantly, make sure your memejacking isn't at the expense of being relatable. The way you hijack your meme should have something to do with your brand, industry, etc. If it's a stretch to create a funny meme that relates to your brand, then it's probably not worth doing. The most successful memejacks are those that cleverly incorporate some essence of the brand -- its industry, messaging, mission, slogan, etc.

记住，发布与您品牌相关的主题的内容通常会产生最多的参与度. In other words, posting content unrelated to your brand -- like the latest internet meme that can in no way be aligned with your brand -- just isn't going to cut it.

Be Funny/Witty/Entertaining

最成功的模因实例具有娱乐价值，因此，尽管确保您的听众可以与之联系至关重要，但不要打算认真。语气应该很有趣和/或机智，因此请使用实现这些目标的语言并复制。

Align With the Original Meme's Core Components

Make sure your memejack sticks to the original meme's format, style, and includes the same components. Otherwise, you'll have a memejacking #FAIL on your hands. Remember the meme above that HubSpot hijacked on our Facebook page -- the 'What People Think I Do/What I Really Do' meme? Take another look at our 'Marketers' version. It appears to be missing the critical 'What IREALLY框架，不是吗？

While this oversight (luckily) didn't really affect the success of our meme, we did feel a bit silly about it when a commenter called us out on it. Whoops!

How to Spread Your Memes

一旦您创建了一个用于营销中的模因，您将如何处理？好吧，正如我们前面提到的，模因使您的视觉内容非常棒social media marketingefforts. But it doesn't have to stop there. Here are some great ways to make the most out of your funny new meme:

1.在社交媒体上分享

Plain and simple, plant your meme in prime sharing environments -- social networks. Facebook, Instagram, and Pinterest are perfect social networks for memes because they're all sites where visual content thrives. Post your meme to your Facebook and Instagram pages accompanied by a witty remark or brief description, and pin it to an appropriate pinboard on Pinterest (perhaps you can create a board dedicated to memes).

You can also share it on Twitter, in addition to other niche social networks you might have a presence on -- just don't let meme creation detract from the primary reason your audience might follow you on these more versatile channels.

2.将其用作其他网站内容中的视觉元素

Don't just share your meme on social media. Create a blog post that presents a situation your meme reflects perfectly -- just remember to still add a call-to-action to the post so you can optimize it forlead generationand convert any visitors into leads. This will also give you something to link to when you share your meme in social networks.

3.优化以供社交共享

If you do decide to put your meme on your website -- either in a blog post or on another web page -- be sure to optimize that page for social sharing. Make it easy for your visitors to share your meme themselves byadding social sharing buttons, particularly for visual social networks like Facebook, Instagram, and Pinterest.

This will help to extend the reach of your meme, as visitors will share it with their own personal connections in social media, getting visibility for your meme beyond your direct network.