Twitter推出性别定位和本周的其他营销故事

Isn’t itscary这些天营销界的发展速度如何？

搜索引擎和社交网络将在一周内推出新功能，然后嘘！他们以全新的更新使我们感到恐惧，这需要我们快速适应并学习游戏的新规则。

这些更新似乎像是讨厌的小技巧，不断使您保持优势，但我们认为它们是等待发现的零食！为了帮助您查看技巧中的零食，我们为您提供了本周顶级营销故事的每周汇总。不要害怕，只需阅读这些顶级文章，您就可以为未来的骨气调味一周做好准备！

Twitter Launches Gender Targeting For Advertisers, From Marketing Land

你可能还记得Twitter先前针对广告商的更新in the beginning of September, when they launched their targeting by interest and username for promoted tweets. Now these ad targeting abilities are diving even deeper, giving advertisers the option to target by gender. What’s interesting about this is, users don’t actually need to specify whether they’re a male or female when creating a Twitter profile. So how does Twitter know? Wellaccording to Twitter, the platform is determining gender through public signals, including profile names and the accounts he or she follows. And where Twitter can’t accurately predict the gender of the Twitter account, they don’t, and those accounts are not included in the targeting option. Marketing Land also hinted that Twitter might be looking at certain types of phrases that are generally more common amongst men such as, “What a comeback!” or women including, “My tummy hurts.” Will you leverage this new targeting capability once it rolls out to all advertisers? If you’re interested in learning more,you can read the full story here.

Facebook Brand Engagement Grows 896% [Study], From Search Engine Watch

嘿,还记得Facebook资料只是一个long wall of comments instead of a timeline organized by year? Do you believe that change was made just about a year ago? My, how time flies! In that one year span, Facebook engagement for brands has grown 896%, as reported by Search Engine Watch, and about 25% of that engagement came from mobile.敏捷营销人员在过去的一年中，不仅利用了Facebook的时间表，而且还利用了这一令人印象深刻的移动Facebook使用趋势。此外，搜索引擎监视报告报告说，五分之一的付费搜索点击来自智能手机或平板电脑。这只是表明，如果您还没有考虑移动营销，您可能想开始！要查看更多有趣的移动营销统计信息，check out the full story here.

如何在Pinterest上验证您的网站[新功能]

看到特定的Twitter配置文件上的那个蓝色的“验证”选中标记总是很安慰，您不觉得吗？好吧，Pinterest现在正在尝试类似的概念。此“验证”功能旨在帮助Pinners互相了解，从而在Pinterest个人资料上突出显示您的完整网站URL。在此更改之前，Pinterest用户在所有其他社交媒体图标旁边只会将一个小地球图标视为用户网站的链接。现在，用户将看到实际的完整链接，并在其旁边带有红色的“验证”选中标记。也许这些信号是朝着为企业量身定制的更pinterest功能的一步。只需注意，网站验证尚无所有Pinterest帐户，因此您可能需要等一点，然后才能看到自己的个人资料上的更改。要查看如何以及如何验证自己的个人资料，在此处查看完整帖子。

Uncovering Marketing Benchmarks from 7,000 Businesses

如果您没有太多基准来比较自己的努力，那么很难知道如何发展和扩展业务。您可能会问自己的问题，例如：“如果我将博客频率从一个月增加到每周两次，我会看到什么影响？”或“我的Facebook触手可及将改善我的网站流量多少？”幸运的是，这些问题可以通过两种不同的方式回答。一种选择是跳入并尝试您公司的博客频率或Facebook亲自到达，然后测量结果。bob全站app当然，如果您想获得一个体面的样本量以获得更准确的结果，这将需要一些时间。选项第二将是根据HubSpot的7,000名客户的真实结果从我们的最新研究中学习。您将确切地看到博客对这些客户的影响频率有什么样的影响，在哪些Facebook页面上喜欢这些客户的网站流量大大提高。为了更好地了解您需要做的事情才能看到营销中的重大成果，take a look at the full report here.

YouTube启动Invideo编程以提高TechCrunch的视频和频道促销

Have you ever watched a YouTube video and noticed an annotation pop up, explaining a certain part of the video? Well, YouTube just introduced a similar feature where you can include a thumbnail inside the video that you’re currently watching. These clickable thumbnails can be linked to specific videos or entire YouTube channels to help drive more traffic internally. Not only will this feature increase viewership of individual videos, but it will also help to grow a brand’s reach on YouTube and boost channel subscriptions. When you watch YouTube videos, do you tend to click on the “Related Videos” on the side once you’re finished with the one you’re watching? This new feature will essentially create a similar, constant cycle of video viewing. So as a brand, make sure you’re taking advantage of this feature and优化您的YouTube频道to keep the attention on YOU and not on the “Related Videos” that lead a viewer outside your channel. To read more about this new YouTube feature,check out the full story here.

来自Seomoz的来宾博客的真正好处

您的公司是否参加了bob全站app来宾博客？如果是这样，您是否正在这样做正确的way and taking advantage of all the opportunities it provides? Guest blogging is often seen as solely a SEO opportunity for link building, but it’s also so much more than that! Hopefully you’re leveraging guest blogging to help build relationships and discover new business opportunities, too. Through guest blogging, you are able to capture a wider audience that you normally wouldn’t have, and develop thought leadership to help you become an expert in your industry. So when you’re contemplating guest blogging for your company, make sure to think outside the box and seek out more than just the link. If you’re interested to learn more about how guest blogging can benefit your business,take a look at the full story from SEOmoz here.

您从本周的营销故事中学到了什么？在下面的评论中分享您的学习！

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