The Shelf Life of Facebook Posts, and Other Marketing Stories of the Week

您可能听说过我们说的这句话，”数据是营销人员最好的朋友“以前很多次。嗯，这句话今天仍然是正确的，尤其是随着营销界的不断变化。

How else would you know how well your marketing campaigns were performing without data to prove their effectiveness? Similarly, how would you know what "effective" means without基准向您展示？

Lucky for you, this week’s marketing round-up is focused heavily on data that will move you forward and help you get a leg up on the competition. So kick back, enjoy the last of your weekend, and learn a bit more about the direction the marketing industry is headed with these top marketing stories and resources of the week.

在30 Minu Facebook帖子得到一半的到达tes of Being Published, From MarketingCharts

You might remember our weekly round-up post from a couple weeks ago where we reported thatonly 6% of fans engage with a brand’s Facebook Page。Now we’re finding thatFacebookposts obtain 50% of their reach in the first 30 minutes of being posted, then drastically move downhill from there. More data from MarketingCharts reveals that an average of one-third of a post’s reach was obtained in the first 10 minutes of being posted, and the rest is obtained in the following 7 hours. It appears that this drop-off is even more drastic than email open rates.

According to MarketingCharts, “23.6% of email opens occur within the first hour after delivery.” Of course, if this were one hour after the delivery of a Facebook post, the message would have already reached 60% of its total audience. Do these statistics surprise you? Or have you noticed a drastic decrease in your company’sFacebookreach随着时间的推移？有关更有趣的Facebook涉及统计信息，check out the full story here.

Data: Only 5 Percent of Search Advertisers Follow Mobile Best Practices, From Search Engine Land

What do you think smartphone users are looking to do after they search for a business on their mobile devices? According to Search Engine Land,76% of users get a business’ location or operating hours,61％的“点击致电”业务， 和48% access the company’s social networking page。这些消费者正在积极寻求感兴趣的公司的信息，这也是令人难以置信的高百分比！因此，作为营销人员，您必须问自己，您是否利用这些常见的移动搜索动作？

According to the same study reported by Search Engine Land,高达96％的用户访问了一个不友好的网站,74% say they’re more likely to revisit mobile-friendly sites， 和55% say a frustrating mobile experience hurts their opinion of the brand。Ouch! Those are some painful statistics if you’re a marketer. It just goes to show the increased importance ofmobile optimization，当然可以保留您的营销雷达。有兴趣查看这项研究的更多统计数据吗？Check out the full story here.

40% of Consumers Enjoy Getting Marketing Emails From Their Preferred Brands, From ClickZ

您对公司的感觉如何bob全站appmarketing emails？您是否担心听众可能会被关闭并将您标记为垃圾邮件？根据Clickz报道的最近的一项研究，40% of consumers enjoy receiving a substantial amount of marketing emails every week，只要它们来自感兴趣的品牌。同一项研究报道了35％的消费者表示，他们对接收他们最喜欢的品牌的电子邮件“非常感兴趣”，and 54% said they feel they are getting the right amount of marketing emails every week. Ah, how reassuring!

Of course you shouldn’t count your chickens before they hatch, because the data goes deeper and reports that48％的消费者发现营销电子邮件的日常管理非常“耗时”，and another 43% occasionally overlook marketing emails due to excessiveness. This isn’t terribly surprising. Although consumers genuinely enjoy receiving your company’s emails, chances are you’re facing a great deal of competition. And remember, this competition not only includes emails from other brands, but also emails from friends, family members, and business contacts, too. To see more interesting email marketing stats from this study,check out the full story here.

The Somewhat Surprising State of Online Advertising [New Data], From HubSpot

Adobe最近与Edelmen Berland合作，调查1,250名成年人18岁以上的成年人The State of Online Advertising。一千个调查者是普通人群的一部分，有250名是营销决策者。当被问及“一般而言，消费者对在线广告的感觉如何”，68％的消费者回答说在线广告感觉“烦人”，while only 47% of marketers responded with the same answer. The majority of marketers responded saying that marketing is “all over the place,” and there was a large gap between consumers and marketers with answers such as “eye-catching” and “clever.”

您认为谁对在线广告有更积极的情绪？你猜到了！营销人员。看来营销人员处于某种否认状态，您不是说吗？此外，66% of consumers say that television ads are more effective than online advertising，而只有49％的营销人员同意。当然，这些统计数据是基于消费者的意见，而不是关于切实的营销数据。当您进一步研究Adobe的研究时，您会发现消费者和营销人员的意见之间的区别有些令人惊讶。实际上，偶尔脱下营销人员帽子总是很好，并记住您的目标受众实际上如何看待您所做的工作。是否想从Adobe的最新研究中查看更多数据？Check out the full story here.

The Ultimate Guide to Using Surveys in Your Marketing, From HubSpot and SurveyMonkey

Surveys are becoming strong feedback mechanisms to help marketers draw insights, feedback, and new ideas from their target audience. With helpful feedback from devoted fans, you can become more effective at improving your marketing messages, and thus achieve better results. However, before jumping in and adopting this marketing tool on a whim, you should be aware of the different problems that surveys can help you solve and match them with your goals. Surveys are helpful for market research, optimization of marketing, thought leadership, and internal communication -- all of which are important for achieving success with your marketing. Now go identify a problem you want to solve and use a survey to tackle it in a smart, data-driven way!在此处阅读HubSpot和SurveyMonKey的完整指南以入门。

Kuno Creative的5个B2B营销自动化的中间内容想法

你如何确定哪些内容应该专门用于您middle-of-the-funnel（MOFU）营销工作，而不是顶级驾驶（豆腐）？当潜在客户到达MOFU舞台时，重要的是要用非常具体和高级的内容将他或她沿漏斗降落。Kuno Creative已经解决了5种不同的内容想法，您可以利用B2B营销自动化，包括案例研究，视频，买方指南和成功套件，评论和证明以及常见问题解答。

Have you ever used these types of content in your领导培育运动？If your lead has reached those MOFU stages, it’s clear that they’d like to receive more information about your products and services. Can you provide noteworthy examples of customers who are successfully using your products or services? How about providing detailed guides on how to achieve similar success? If you’re eager to experiment with some new MOFU-centric content,在此处查看全文。

您本周偶然发现了哪些有趣的营销故事？在下面的评论中分享它们！

图片来源：theogeo