3个移动趋势每个营销人员都必须知道，以及本周的其他营销故事

We usually use this time to round up some marketing stories that we think you'd like to hear. But before we get into that, I think it's important we take some time to thank some veterans for their service.

集线器has a number of extraordinary employees who served before joining us at HubSpot. So we thought it would be interesting to hear what他们had to say in terms of which inbound marketing stories most interested them this week. So before we get into our traditional weekly roundup, I'd like to introduce just two of the HubSpot employees who have served for the United States -- we're very proud to have you with us.

首先，我们有肖恩·塞贡多（Shawn Segundo），HubSpot的支持工程师，他帮助客户从产品中获得更多的收益，并从整个业务中脱颖而出。他从2002年至2006年在海军服役，直接支持持久自由和行动伊拉克自由行动，并在船上导弹巡洋舰上担任了雷达和武器专家，Chosin CG-65号。

Next, we haveSteve Haase，HubSpot的电子商务入站营销顾问，他帮助新客户获得了一些认真的营销超级大国。他从2002年至2008年在华盛顿特区的海军乐队任职，在华盛顿特区及其全国各地的音乐会和仪式上演出，包括布什总统的就职典礼和里根总统的葬礼。

Steve said, “I'm proud to have served my country; one where innovation and entrepreneurship are so strongly supported. Starting my own online marketing agency in 2007, then coming over to the rocket ship that is HubSpot in 2012, I must say there is nowhere I would rather be in order to make a difference in the radically transforming world of communications, marketing, and business.”

Thank you, veterans and your families, for all your hard work and sacrifice!

Now, please enjoy some of the top stories of the week from the inbound marketing world, brought to you courtesy of two HubSpotters and U.S. veterans.

Mobile Ad Revenue Outlook: Local Search Leads the Way, From Search Engine Watch

本周早些时候，搜索引擎观看报告说，美国移动当地广告将从2011年的6.64亿美元数量增长到2016年的58亿美元。移动本地广告包括显示广告或GPS或Geo-Modifier所改进的示例。您知道，因此，当您在Google Map应用程序上搜索“咖啡”时，您便会方便地收到有关当前位置中咖啡店的信息，因此您的搜索更加相关。

Search Engine watch also reported that search is the largest mobile local revenue component and its compound annual growth rate will be at around 52% throughout the forecast period, from $390 million to $3.2 billion.Wow.With numbers like these, it’s easy to see that the mobile local advertising industry is growing quite rapidly. Are you surprised by these numbers? Maybe a little intrigued? To see more data regarding the state of mobile local advertising,在这里查看完整的故事。

3 Mobile Trends Every Search Marketer Must Know, From Search Engine Land

Based on the previous story, it’s very clear that mobile local advertising is becoming more and more popular in the U.S. As it happens, Shawn Segundo, one of HubSpot’s USN Veterans, recommended this story of the week from Search Engine Land with three significant trends to be aware of when optimizing for mobile search.

First, mobile traffic is rising faster than you think. In fact,现在，所有付费搜索流量的最多25-30％移动。Also, tablets currently have a much higher ROI than desktops. It’s actually quite amazing because the cost-per-click (CPC) for ads on tablets are 30% lower and convert 20% better than on desktops. Finally, ROI can vary significantly by mobile device. Data shows that ROI on iOS devices is actually 2X better than on Androids.

这些趋势中的任何一个让您感到惊讶吗？如果您认为需要更好地准备使移动搜索营销计划更有效，那么搜索引擎土地还为营销人员提供了5个可行的提示来改进。Read the full story here for more interesting data and tips.

How to Use Facebook for Mobile Marketing, From HubSpot

现在您可能是在说：“是的，是的。我知道了。移动很重要。但是我实际上应该是什么做about it?” A great place to start would be Facebook. Our latest ebook explains the current state of mobile usage, how to optimize Facebook for mobile, and how to use advertising on Facebook mobile, leaving you with some answers to your mobile marketing questions. Did you know that七分之一的搜索来自移动设备？或者那个61% of customers who visit a site that isn’t mobile-friendly are likely to visit a competitor’s site？Yikes! If your company isn’t leveraging mobile in some form, it’s time to get moving.下载How to Use Facebook for Mobile Marketingto get started。

3 Powerful Email Marketing Lessons From the 2012 Elections, From WhatCounts

除了本周移动营销是一个热门话题外，我们还发现，2012年总统选举的营销课程也很受欢迎。实际上，史蒂夫·哈斯（Steve Haase）提到他是选举故事的忠实拥护者，因为“无论您的政治倾向如何，营销人员几乎可以从竞选活动中学到很多东西。”

首先，我们有一个有关选举的三个电子邮件营销课程的故事。这三个课程包括确定轻松的胜利，测试以及跟踪和分析。WhatCounts报告说：“从2008年竞选电子邮件列表中取消订阅的人是最重要的目标，其中最容易恢复到折叠的目标是个人的注意。”重新引起观众的好方法！此外，测试或实验，然后测量和分析营销活动将有助于您改善未来的营销信息。您想看更多吗？Check out the full story from WhatCounts here。

从2012年大选中学到的5个内容营销课程，从商业2社区中学到

With three email marketing lessons to kick us off, there are 5 more important lessons to learn from the 2012 presidential election that relate specifically to content marketing:

• Branding is very effective for defining competitors.
• 社交媒体可以更有效地传播您的内容。
• 使用表征来包装消息无详细信息。
• Content doesn’t need a lot of weight for it to be interesting.
• Choosing how and when to use content is key.

这个故事由业务2社区很clear that campaigns (whether they are political or not) are best driven by high-quality, relevant content ...and内容策略也可以非常灵活。那么，您的内容有多强？了解更多，在这里查看完整的故事。

How Not to Spend $35 Million on Marketing, From HubSpot

我们很高兴分享我们最近通过夹层融资筹集了3500万美元，这使我们为我们的产品，团队和欧洲办公室提供了更多资金。我们对此感到非常兴奋，但我们要非常清楚，我们不会花钱购买30,000小时的电视信息电视，发送5000万张直接邮件或打1.4亿个冷电。此外，我们不会购买350亿个Twitter关注者，也不会在Hubspot徽标中包装20,000辆汽车。我们可以浪费3500万美元的其他方法？Read the full story about our mezzanine round here and leave your ideas in the comments!

We’d like to extend a Veterans Day 'thank you' to all who served or are currently serving our country. Everyone at HubSpot, and I'm sure everyone reading this article, is thinking of you, and thankful for your service to the United States.

Image credit:Steve Haase