Email marketingis a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!) and must keep up to date with ever-changing laws that affect how you do your job. So we put together this glossary ofemail marketing您可以在任何时候想知道他们在博客文章,您的老板或您的ESP的文档正在谈论的任何时候都可以参考。

Download Now: Email Marketing Planning Template 

Email Marketing Glossary: 44 Terms to Know

一个

一个cceptable Spam Report Rate- The rate at which you can be reported as SPAM without harming your sender reputation. Anything over 0.1% (1 report per 1000 emails) will get a warning.

一个cceptance Rate——全氯乙烯entage of email messages that are accepted by the mail server. Just because an email is accepted by the mail server does not mean it will get to an inbox.

B

Blacklist- 表示IP地址为垃圾邮件发送者IP的列表,阻碍了电子邮件传递性。

Bounce Rate- 您的电子邮件未发送的费率。有两种类型的弹跳,硬和柔软,两者在后来在此词汇表中定义。可接受的跳出率小于5%。

Bulk Mail- Large scale email marketing sends in which the same content goes to a large group of people.

C

CAN-SPAM- 控制非 -Solicited Pornography And Marketing Act of 2003,' it's a law that outlines rules for commercial email, establishes requirements for commercial messages, provides email recipients with the right to make you stop emailing them, and lays out consequences for violations of the Act. You canread more about compliancein our post about marketing laws.

单击每个交付- A percentage measure of the number of clicks divided by the number of emails delivered to the intended inbox.

Clicks Per Open- A percentage measure of the number of clicks divided by the number of opens.

CPM(每千成本)——在电子邮件营销,CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 per email address. We'll get into buying lists later in this post.

CTR (Click-Through Rate)——全氯乙烯entage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email.

兑换率——全氯乙烯entage of recipients who respond to yourcall-to-actionin an email marketing campaign or promotion. This is one measure of your email campaign’s success.

D

Dedicated IP- In email marketing, it refers to an IP address from which only you send email.

双重选择- The recommended method of building an email list, it requires subscribers to confirm their opt in by clicking a link in a confirmation email or responding to the confirmation email in some other way.

E

Email Campaign- An email or series oflead nurturing旨在实现总体营销目标的电子邮件。

电子邮件过滤器– A technique used to block email based on the sender, subject line, or content of an email.

Email Sponsorships- 在电子邮件通讯中购买广告空间或赞助特定文章或一系列文章。bob官网官方网站广告商付费将广告插入电子邮件正文中。

F

False positive- A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam.

H

Hard Bounce -一个hard bounce is the failed delivery of an email due to a permanent reason like a non-existent, invalid, or blocked email address.

Honey Pot- A planted email address by organizations trying to combat spam that, when a spammer harvests and emails, identifies that sender as a spammer.

房屋清单(或保留清单)- One of your most valuable marketing assets, it's a permission-based list that you built yourself with opt-in subscribers.

HTML Email- Sending HTML email makes it possible to get creative with the design of your emails.

I

IP热身- 从IP地址发送逐渐增加的电子邮件,以构建IP的声誉。

L

Landing Page- A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action.

Levels of Authentication-一种建立发件人身份的方法,并确保允许发件人从给定域发送。

List Segmentation- 选择目标受众或您的电子邮件是相关的个人。一个segmented listmeans a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports.

O

Open Rate——全氯乙烯entage of emails opened in an email marketing campaign, or the percentage opened of the total number of emails sent.

Opt-In (or Subscribe)- 选择加入或订阅电子邮件列表是选择通过向特定公司,网站或个人提供您的电子邮件地址来接收电子邮件通信,从而允许他们发送电子邮件给您。bob全站app订户通常可以指示个人兴趣的领域(例如山地自行车)和/或指示他们希望从发件人那里收到哪些类型的电子邮件(例如新闻通讯)。bob官网官方网站

Opt-Out (or Unsubscribe)- When a subscribers chooses not to receive email communications from the sender anymore, and requests removal from your email list. It is legally required that you provide a clear way to opt out in every email you send.

P

个性化- 根据您已经知道的信息,将元素添加到您的电子邮件中。它可以用名称来解决收件人,引用过去的购买或其他content unique to each recipient.

Physical Address- The physical, street address of the company sending the email, usually found in the footer of an email. Its inclusion is a legal requirement for all email marketing.

Plain Text Email- An email sent without HTML. You should always give your recipients the option to read emails in either HTML or plain text for better readability.

Privacy Policy- A clear description of a website or company’s policy on the use of information collected from and about website visitors and what they do, and do not do, with the data.

R

Read or Open Length-一个measure of the length of time a person opens the email until they close it.

Rental List (or Acquisition List)- Not a recommended email marketing technique, it is a list of prospects or a targeted group of recipients who have opted in to receive information about certain subjects, usually targeted by something like interest, profession, or demographic information.

S

Sender Score-一个free service of Return Path, it's a reputation rating from 0-100 for every outgoing mail server IP address. Mail servers will check your Sender Score before deciding what to do with your emails. A score of over 90 is good.

Shared IP-一个less costly option than a dedicated IP address, it is an IP address from which many people send emails.

Signature File- A tagline or short block of text at the end of an email message that identifies the sender and provides additional information such as company name, physical address, and contact information.

Single Opt-In- A single opt-in list is created when users sign up for email communications, but don't confirm the action. This means they can be signed up for a list by someone else, and as such is not a recommended way to build ahealthy email marketing list.

Soft Bounce- A soft bounce is the failed delivery of an email due to a temporary issue, like a full mailbox or an unavailable server.

垃圾邮件或UCE(未经请求的商业电子邮件)- 发送给未选择或允许电子邮件发送给发件人的人的电子邮件。超过90%的电子邮件被归类为垃圾邮件。

Spam Cop- A paid spam service that plants their own emails and monitors who harvests the address and spams it.

Spam Trap- An email address that was once valid, but no longer is. If you email this address, you'll receive a hard bounce notice. When the mail server sees consistent traffic going to the dead email, however, they can turn the email into a spam trap. It will stop returning a hard bounce for the known bad address, and instead accept the message and report the sender as a spammer.

SPF- Short for 'Sender Policy Framework', it's a DNS record that says on whose behalf an IP or domain sends email.

W

Whitelist- Instead of listing IP addresses to block, a whitelist includes IP addresses that have been approved to deliver email to a recipient.

There is a lot marketers need to know aboutemail marketing, and this glossary only scratches the surface. What other terms would you add to this list?

Image credit:Horia Varlan

新的呼吁行动
email planning template

Originally published Feb 17, 2012 9:00:00 AM, updated June 10 2021

Topics:

Email Marketing Email Marketing Tools