接触不知道他们需要您的客户的10种方法

Event planner, lawyer, daycare owner, tow truck driver. Regardless of our chosen professions, it's fair to say that we all want to build our businesses' customer bases. It's how we thrive. So it's only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience and thus making more money.

But every business has a few "unreachables." Now, some of these people are placed in that category for a reason. If you sell retirement plans, for instance, your unreachables might be children because they're simply too young to purchase your product. But that doesn't mean they have to remain that way forever. Even the most unexpected groups of people could be your biggest advocates later on. You just need to know how to speak to them.

这里有一些成功达到无法实现的技巧。

如何吸引客户

1. Make a list of your unreachables.

This is an important step you won't want to skip. Before you start trying to reach all different types of groups, you'll want to find out who your individual unreachables actually are. They may or may not be whom you think they are. That's why researching and surveying are important parts of this process.

您可能会查看当前的人口统计信息，以供网站或社交媒体平台的访问者，并确定哪些受众不与您联系。您还可以尝试将您的人口统计数据与竞争对手进行比较，以查看他们是否会吸引您可能没有的受众。或者，您可以进行采访并发送问卷调查以收集其他信息。无论获取这些数据的方法如何

• Why are these groups uninterested/uninformed about my business?
• Are they also uninterested/uninformed about the products/services I sell, too?
• Do they know they might want/need what I'm offering?

2.为您的无人机开发角色。

在这一点上,你缩小了到底谁哟ur unreachables are, but the research stage isn't over just yet. You still want to find out what their likes and dislikes are, where they live, where they work, etc.

Researching the specifics of their day-to-day lives can be helpful when brainstorming the message and channels to reach them. It can help you create a story that appeals to multiple audiences.

You can create campaigns that are effective because they appeal to multiple audiences by finding common ground through storytelling.

3. Customize your approach to appeal to他们，不是您当前的客户。

这是先前动作的延续。当集思广益地与您的不可算力交谈时，重要的是要记住，同一信息对您当前的受众的效果非常有效，可能不会受到另一个人的好处，或者至少没有有效。

一个成功的例子是Dollar Shave Club's营销工作。营销人员意识到，他们可以通过幽默且机灵的品牌来吸引很多年轻一代。该品牌的成功源于广告的病毒性质，这些广告与一群人比以往任何时候都更广泛。

4. Offer them something truly unique.

As wisely stated byEntrepreneurcontributor Murray Newlands in his article,"The 8 Fundamentals for a Successful Inbound-Marketing Strategy", "Think of your website as a hub, not a megaphone." This applies to all areas of your brand's presence—both online and offline. Treat your unreachables as if they are already your most loyal customers, rewarding them with valuable resources they can really use. Because if you can provide them with something they can't find elsewhere, it will build trust and credibility—two things that give you an instant leg up on your competition.

Some valuable, yet still free/affordable resources you can offer include:

• 教育al information, like e-books, guides, infographics, blog articles, webinars, tips, downloadable templates, etc.
• Coupons/exclusive discounts for first-time customers
• 产品/服务样品
• 品牌商品

因为许多业内人士可能会知道w already, this method of marketing (inbound marketing）被证明是推广您的品牌或业务的最成功方法之一。

5. Generate awareness of the want/need for what you have to offer.

您的未实现的物品很可能是在买方旅程的意识阶段，即使他们是否想要或需要您提供的产品/服务，更不用说他们想要您的特定公司了。bob全站app这就是为什么您必须创建某人可能需要您的原因。

假设您是一家正在经营特殊度假套餐的酒店。意识阶段买家的一个例子是一个母亲和父亲，他们刚刚发现他们能够尽快与家人一起度假，但还不确定他们是否想留在本地，出国旅行或继续前进巡航。通过营销您的度假套餐，作为最全包，负担得起和家庭友好的报价，您可以成功地提高意识和对您的报价的渴望。

6. Demonstrate how your product/service could be the only solution they need.

Maybe your business offers a variety of products or services (i.e. multi-platform digital solutions). Or, maybe it offers something a little more niche (i.e. all-organic coffee). But no matter what you offer, there's always a way to position yourself as their all-purpose solution.

Your unreachables might not even know your business can handle multiple problems they're experiencing. They might not know that just how well you've mastered your very specific product/service. Or, they might not know they need you. Either way, you'll want to demonstrate how you're the only solution.

7.以最积极的眼光定位您的业务。

Though it may hard to conceive, most people want to find out how you can help them, even if they're not actively seeking you out. If you've piqued their interest in some way, they'll want to find the good in your business, so they can have a product or service that provides a solution or added convenience to their lives.

一些建议保持乐观和积极的建议：

• Use up-to-date content, design, and resources in your marketing efforts
• Use language that is confident and inviting, not cocky or abrasive
• 避免放下特定竞争对手的负面消息（这是俗气的）
• Highlight what specifically makes you better than the rest, but say it in a way that makes you look like the hero

8. Find ways to get your advocates to promote to them.

有什么比让您喜欢您的产品/服务的快乐客户更好？有快乐的客户愿意promoteyour products/services to others. If they're happy enough, they'll do it for free, too. It's like free advertising.

这是您的机会，可以奖励您的＃1粉丝以：

• 推荐朋友提供/折扣/优惠券
• 独家内容
• Donations to fan-favorite charities
• 在社交媒体平台上回答了问题/疑虑，个性化的大喊和问答环节
• 粉丝认可事件
• Featured fan videos/photos/etc.
• 项目参与

Whether your business is able to spend a lot or a little toward rewarding your advocates, remember that there's a huge benefit in having people promote your business for you.

9. Show many forms of credibility.

In addition to having testimonials on top-rated review sites (or on your own website), there are a lot of ways to demonstrate that you are credible and trustworthy.

Find unique (yet still truthful) ways to display this in your marketing efforts, such as:

• 值得注意的奖项或认证（在您的网站上放置徽章，在您的社交媒体平台上发布有关奖励/认证的信息等的链接，等等）
• Support a local charity (display information about it on a dedicated landing page on your site, post about it on social media, etc.)
• Mention any environmentally sustainable efforts you make at your business (recycling, volunteering for eco-friendly organizations, etc.
• Case studies and testimonials

10. Do all of this in stages—not all at once.

Last, but certainly not least, make sure you do these things in different phases. Because it's not realistic to believe anyone's effort will magically attract everyone to your business, you should set goals, follow a strategic plan, and measure your results. Rinse and repeat as necessary for each audience.

有很多方法可以与那些看似无法达到的人交谈。您只需要找到解决方案的方法，以及为什么（特别是）想要或需要您的原因。如果您不确定如何入门，请尝试以下技巧来扩展您的覆盖范围。

Editor's note: This post was originally published in April 2015 and has been updated for comprehensiveness.