时间是我们拥有的最有价值的资源之一 - 这就是为什么效率是许多人努bob体育苹果系统下载安装力的原因。好消息是,今天有大bob官网官方网站量的营销工具可用来帮助您提高生产力并简化单调流程或任务 -ad management tools是众多选择。

In this blog post, we’ll talk about what ad management is, outline high-quality ad management software, and explain why they're beneficial for all businesses.

免费使用HubSpot的广告管理软件bob电竞官方下载

What is advertising management?

广告management is overseeing different marketing activities and responsible individuals to ensure that campaigns are running effectively and target marketings are being reached.

Depending on your business needs, advertising management can focus on various metrics that contribute to campaign success, like ROI or conversions or media placements that make sense for where your target audiences are.

As there is often a lot to keep track of, many teams choose to use advertising management tools, which we’ll cover below.

广告管理软件bob电竞官方下载

What are ad management tools?

广告 (advertising)管理软件和工具有能力简化bob电竞官方下载和自动化广告的不同方面,包括广告和广告系列计划,协作,执行,共享,监视和分析。

为什么使用广告管理工具?

广告管理工具有很多好处。这里有些例子:

  • Save advertisers and marketers valuable time.
  • Improve productivity and efficiency.
  • Make collaboration simple.
  • Run cross-channel campaigns with ease.
  • 优化您的广告系列结构。
  • Create insightful and customized reports with powerful analytics and reporting tools.
  • Visualize your data in a way that makes sense for your business and goals.
  • 增加目标受众中成功广告和广告系列的机会。

现在,让我们回顾七个强大的广告管理工具,这些工具用于不同类型的广告,目标和团队。

10 Best Ad Management Tools

1.HubSpot Ad Management Software

hubspot ad management and tracking tool

Start Using HubSpot's Ads Software for Free

HubSpot的广告管理和跟踪软件可帮助您使用bob电竞官方下载inbound marketingstrategy and campaigns. You can run all of your campaigns out of this tool from start to finish — meaning, the HubSpot supports ad creation, management, and reporting across different networks.

您从HubSpot的广告跟踪软件中获得的其他独特而著名的功能是:bob电竞官方下载

  • 使用列表,将自动化广告目标同步your leads and audience for targeting opportunities.
  • Manage ad campaigns on Facebook, Instagram, LinkedIn, and Google.
  • 报告ROI并从您共享广告的平台(例如LinkedIn,Google)的平台上进行报告。
  • Understand audience behavior by identifying which contacts took action and engaged with your ads.
  • 将广告与您的其他营销工作保持一致 - 这很简单,因为Hubspot广告与Marketing Hub.
  • 使用您的数据HubSpot CRM告知您的广告系列并帮助您确定哪些广告最有可能将联系人转换为付费客户。

Price of HubSpot Ad Tracking Software

Free, or you can start with/ upgrade to a paid plan depending on your needs and goals.

2.AdRoll

Adroll广告管理工具

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AdRoll is a platform for电子商务businesses that focuses on ads, email marketing, AI-based product recommendations, and cross-channel measurement. The platform acts as a home base for all of your business’s marketing and advertising activity. Here are some of AdRoll’s other notable capabilities:

  • 个性化动态广告使用AI-powered产品recommendations to target your audience members.
  • Share targeted videos and display ads to foster emotional connections with your audience.
  • Create relevant product offers, dynamic ads, emails, and other forms of outreach using data you’ve collected about your customers along with AdRoll’s 1.2 billion shopper profiles.
  • Use advanced measurement and attribution to identify growth opportunities and determinecustomer lifetime value (CLV).
  • Target your audience with paid digital media and account-based ad campaigns by integrating与您的CRM订阅.

订金的价格

Plans range from $0-$19 depending on your needs.

3.RollWorks

rollworks ad management tool

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RollWorks is an account-based platform meant to help you identify target accounts, engage them via ads and various channels, and measure your impact and success in doing so. The tool can identify target accounts, prioritize target accounts, automate various sales tasks, and account-based advertising. Here are some more things you can do with RollWorks:

  • 通过广告,领先的策略与高度合格的帐户接触并参与高度合格的帐户account-based marketing (ABM)programs.
  • Use account-based ads to identify your target audience and encourage those people to visit your website.
  • Create retargeting ads to bring leadsback到您的网站。
  • 整合RollWorks with your HubSpot CRM要达到对您的业务最重要的联系,并查看CRM中的验证数据。
  • Use dynamic messages to personalize your ads and make them relevant.
  • 自动化您的销售电子邮件和后续行动,以节省时间并增加参与机会。
  • Easily track the success of your campaigns, account-based programs, sales automation sequences.

滚动价格

The Starter plan costs $975 per month, and you can upgrade from there.

4.Influ2

influ2 ad management tool

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Influ2 is a person-based ad platform meant specifically for B2B. With the tool, show your ads to specific people and then measure the success of the ads among those targeted. Here are some other things you can do with Influ2:

  • Select individuals to see your ads so they’re highly-relevant and targeted.
  • Improve brand awareness and recognition by only displaying curated ads and information to hand-selected audience members.
  • 将thrap2与您的Hubspot CRM连接to sync contacts and targeting efforts with Sales and Marketing.
  • Use the Name-by-Name Tracker feature to see the names, emails, titles, companies, LinkedIn profiles of the people who interact with your ads.
  • Determine the best time to reach out to a prospect by tracking their engagement via views and clicks.
  • 在需要时提供相关和信息丰富的内容,以使您当前的客户参与基于人的广告。

流感的价格

Contact Influ2 for demo and quote.

5.Adstream

adstream ad management tool

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Adstreamis an all-in-one digital asset management and ad delivery solution for broadcasters, publishers, and online services. It’s a Connectivity Suite, meaning it integrates and connects all aspects of your marketing including digital asset management and delivery, traffic management, media automation, and analytics. Here are some more notable capabilities:

  • Use a single workflow across marketing teams for total transparency and easy collaboration while organizing, creating, and sharing digital content.
  • Distribute your digital content among Adstream’s 79,000 global media destinations that the platform can connect you to.
  • 自动调整您的内容,因此适合世界各地共享的不同领域。
  • 将收入的广告添加到流量管理收件箱中 - 在这里,您可以轻松查看这些广告,并进行编辑,批准并将其发送给另一个个人或团队(例如生产)。
  • 自动化不同的工作流程或工作流程的各个方面,以提高效率,例如与清除或使用权有关的流程。
  • Measure the success of your digital campaigns and processes behind them with analytics, real-time reports, and tracking.

Price of Adstream

Contact Adstream for a quote.

6.6Sense

6sense account engagement ad management tool

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6Sense is an account-engagement platform with account-based advertising capabilities. The platform usesAI, big data, andmachine learningto help you understand and identify your target audience’s buying behavior, prioritize sales and marketing accounts, and create and share personalized and engaging campaigns/ content. Let’s look at some more features:

  • Engage your target audience members at scale with highly relevant, unique, cross-channel messages.
  • Use account data to create targeted display ads that help you reach key players at target accounts.
  • Align Sales and Marketing as a single revenue team on the platform to accurately measure your account-based success.
  • Segment data about your target accounts for insight into the success of your campaigns among those specific accounts.
  • Use AI to help you predict prospect and account behavior throughout the买家的旅程因此,您知道何时将其定位为您的广告,广告系列和个性化消息传递。
  • 请参阅平台的意图数据,以发现类似于您的产品或服务的市场中哪些帐户,并在第一和第三方网站上购买信号。

Price of 6Sense

Contact 6Sense for pricing information.

7.Celtra

celtra advertising management tool and creative platform

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Celtra是一种基于云的软件,可自动化创意生产bob电竞官方下载。借助该平台,由于其基于云的自然,协作的各个方面将被简化,更有效 - 团队成员可以在市场,广告系列等之间设计,批准和共享数字资产。这里还有一些需要注意的功能:

  • Use the Ad Builder’s templates to design unique and branded ads without any code — these ads can include ecommerce features as well as video and animation.
  • Get real-time reports that include over 100 metrics and dimensions to better understand the success of your creative work, campaigns, and ads.
  • Build user-friendly ad products to help you engage prospects.
  • Customize your ad products to suit your business with features like shoppable video, product galleries, and text and graphic overlays.
  • 访问Celtra的支持团队以及数百个按需视频和教程,以帮助您在平台上实现目标。

Price of Celtra

请联系Celtra以获取定价信息。

8.Smartly.io

Smartly.io广告管理系统示例Image Source

Smartly.iois an ad management software for social media advertising. Its automated tool will help you build effective advertisements and experiences for your audiences on the social channels that matter most to your business. Algorithms also help you optimize your creative assets based on audience data, and you can bulk-update your ads in real-time. Some additional features to know:

  • Algorithms browse through your product catalog and data sources to create custom creative templates with copy variations based on target audience data.
  • Custom KPIs and attribution windows for tracking performance and obtaining actionable insights that help you make effective decisions backed by data.
  • Modular creative testing to ensure that you use the right kinds of ads in the right channels.

Price of Smartly.io

Smartly.io offers a self-service plan or a fully-managed plan; both charge a percentage fee of media spend. Contact Smartly.io for specific information.

9.Marin Software

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Marin bob电竞官方下载Software是广告商管理搜索,社交和电子商务广告支出的多合一平台。它的自动化工具可帮助您确定跨主要搜索引擎搜索广告的增长机会,使您的社交渠道保持增长并整合产品供稿以优化购物活动。让我们看一些更多功能:

  • Measure, analyze, and optimize all ad spend with first and third-party data to help you maximize ROI with informed targeting.
  • Automated process for position-based bidding in search engines.
  • 一个统一仪表板中的多渠道广告见解。
  • 使用托管服务的选项,内部专家与您合作以推动结果。

马林软件的价格bob电竞官方下载

联系Marin软件进行定价。bob电竞官方下载

10.StackAdapt

stackadapt advertising management tool example

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StackAdapt is a self-service advertising platform that digs deep into your business data to get unique insights that help you develop and deliver high-impact campaigns to your target audiences. It’s best for creative ad management, as its high-quality creative studio helps you match the most effective creative assets with campaign KPIs on a platform-by-platform basis. Here are some more things you can do with StackAdapt:

  • Multi-channel targeting for native, display, video, and audio ads
  • Access to a large ecosystem of media partners and publishers to advertise on.
  • Preview all ads on desktop or mobile, across 500+ publishers, and 23 different verticals to optimize them before sharing with your audiences.
  • Machine learning and AI automate performance decisions, so your campaigns are most effective.
  • 可定制的报告堆栈来帮助你获得the most critical metrics.

stackadapt的价格

Contact StackAdapt for pricing.

Grow Better With Ad Management Tools

您的营销团队必定会通过有效的广告管理工具更好地发展 - 不要害怕尝试各种选择,以找到满足您需求和目标的选择。

advertising tool

advertising software

Originally published Oct 11, 2021 1:00:00 PM, updated October 25 2021

Topics:

Behavioral Targeting 广告