这是如何添加链接到您的Instagram故事的方法[Pro Tip]

More than 500 million accounts use Instagram's Stories feature, and one-third of Instagram's most-viewed Stories are created by brands (Instagram）。显然，此功能引起了Instagram的基础，企业可以利用它来提高与观众的认识和参与。

But with all of that comes the question: How can brands use Stories to their fullest advantage, in the effort of driving traffic and conversions for their businesses? It starts with knowing how to add links to Instagram Stories with the Swipe Up feature so you can promote your website. Let's dive into that now.

You'll be able to post exciting content regarding a new product, service, or event, and then encourage your audience to "swipe up for details." This gives brands a low-friction way to drive traffic from the Instagram platform, and it allows users to more seemlessly interact with brands directly from those brands' Stories.

Who can use Swipe Up on Instagram?

The Swipe Up feature is intended for brands and Instagram users, so Instagram limits availability to those who fit three criteria: You must have a business profile, it must be a verified account, and you must have at least 10,000 followers.

If you meet this criteria, continue reading to learn how to add a link to your Instagram story. If you don't meet the criteria,单击此处查找您的替代选项。

1. Check that you have 10,000 followers or a verified account.

You won't be able to follow the steps below if you don't.

我使用了HubSpot的官方Instagram帐户作为这些说明，因为我的个人帐户没有验证（我也很惊讶听到，没有10,000个关注者……）。

2。When uploading to your Instagram Story, click the icon at the top right that looks like a chain.

3.单击“+url”以添加到网页的链接。

这将使您可以指定哪个链接添加到您的故事中。如果您有兴趣将故事链接到IGTV视频，则可以选择该选项。

4. Type the URL into the text box.

This will be the page that the user gets directed to when they swipe up on your Story. You'll want to copy it into the text box labeled "URL."

5。Click "Done" in the top right of the screen.

From there you'll be prompted to go through the process of publishing your Story.

6。When you're ready to publish, click the "+ Story" button at the bottom right.

Now, your published Story has a "See More" Swipe Up link.

如果您没有10K关注者，如何添加到Instagram的链接

If you want to promote products off of the platform, you may have to get a little creative to do it. Here are your options:

1. Directing your audience to an IGTV video.

IGTV(Instagram TV) is an app that allows you to create Instagram videos with a minimum length of 1 minute and a maximum length of 15 minutes (via mobile) or 60 minutes (via web). Unlike regular Instagram posts and Stories, however, IGTV allows you to add clickable links to the video description.

虽然故事比IGTV视频受到更多的关注，但您可以使用的一种策略是创建一个故事，该故事通过您的链接来促进IGTV视频。这将使您从故事中获得一定程度的点击。

2。Directing your audience to the link in your bio.

Instagram还允许您drop a link in your profile bio。在许多情况下，该房地产最好用于列出您网站的主页。但是，如果您想将流量吸引到特定页面，则可以想象您可以添加促销链接，然后在Instagram故事中包含“ bio in Bio”语言来指导那里的人。

The main downside, however, is that you wouldn't be able to promote multiple links at once, so you'd have to coordinate the link you place in your bio to match the content you're currently creating.

这两种方法都可能导致较低的转换，因为用户为了访问链接所需的额外步骤。但是，当您为10,000名关注者建立受众时，它们都是从Instagram赚取流量的绝佳方法。

InstagramSwipe Up Link Examples

1. @DetoxinistaRecipes

@detoxinista等美食博客作者使用Instagram Stories的Swipe Up链接到平台上的嵌入式食谱。他们明智地发布了外观美味的食物的图像，这激励用户滑动以学习如何制作自己。该链接不是直接的广告，但用户被指向Detoxinista的网站，在那里他们可以找到她的食谱并熟悉她的品牌。

2。@blavity#worldnotobaccoday

Blavity创建的是一个媒体公司”和bob全站appBlack millennials." They provide their audience with news, editorial, and lifestyle content that informs and entertains. In a recent campaign with L.A. Quits, Blavity promoted World No Tobacco Day to raise awareness of the harmful effects of smoking. You'll notice the "Swipe Up" call-to-action on the left. By doing so, users are directed to theL.A. Quits websitewhere they can get resources for living a healthier tobacco-free life.

3。@AlifedotowskyClothing Items

If you're aBachelorette粉丝，您可能已经注意到，单身汉和单身汉参赛者的趋势不断增长，成为产品影响者，并在他们的故事中嵌入了滑动链接。作为时尚和风格的博客作者，阿里经常拍摄她穿着的服装的照片或视频，并带有滑动链接，以便用户可以在线购买这些商品。如果用户滑动，她通常还会合并折扣，进一步激励用户从品牌网站购买商品。

4. @ @PopsugarfitnessSummer Sculpt Series

One of the most effective ways to use the Swipe Up feature is to offer your followers something of value, for free. @Popsugarfitness, for instance, introduced a Summer Sculpt series with a tempting offer -- "Swipe Up for a 10-Minute No-Equipment Booty-Shaping Workout". Who could say no to that? Ideally, as users obtain more value from your site, they'll spend longer on it and become stronger brand advocates.

5。@TheLipBarCosmetics

Lip Bar是一个美容品牌，可创建包容性，纯素食和无残酷的化妆品产品，从口红到有色保湿霜。在这个Instagram的故事中，Lip Bar正在用标语“您准备好夏天吗？”来推广他们的夏季销售。通过浏览故事，您可以查看他们的促销产品之一。

6。@ReebokBe More Human Campaign

锐步创建了一个强大而及时的运动，称为“更人性化”，通过健身庆祝妇女的能力。在他们的Instagram故事中，他们通过向诸如Gigi Hadid或Danai Gurira等著名女性展示竞选活动提高了人们的认识，当您刷新时，您会进一步了解Reebok的竞选活动以及如何参与其中。在网站上，有机会购买T恤或捐款，但很明显，Reebok致力于将其专注于他们的消息传递，而不是其他所有的追求。

从Instagram驱动流量

Instagram是一个蓬勃发展的平台，您的客户可能会使用。仅使用这些策略以及其他Instagram策略来建立知名度并发展业务是有意义的。

Editor's note: This post was originally published in February 2020 and has been updated for comprehensiveness.