What's the deal with animated GIFs these days?

In January 2014,Pinterest宣布that they were now supporting animated GIFs. Then, in June 2014,Twitter效仿并宣布他们还支持动画GIF。否则称为“图形互换格式”,您会发现这些循环,动画剪辑在社交媒体,博客,网站等上都有特色。哎呀,您甚至可能还记得他们以前的Myspace时代。 立即下载:Photoshop的营销人员指南

这些可爱的动画视频可用于娱乐,也可以用作营销抵押品,以帮助推广您的产品,服务或活动。以上面的自定义动画GIF为例。这个动画的GIF是电影中的剪辑大勒博夫斯基并从GIPHY.com。在最上面的文字中,它可以用来促进我们的2014会议以有趣的方式。

是否想了解如何也可以将文本添加到动画gif中?继续阅读完整的教程。

1. Search GIPHY for the perfect animated GIF.

GIPHY.comand search for a keyword or phrase.这可能是电视节目,电影角色或一般动词或名词。请参阅下面的示例:

screit_shot_2014-08-28_at_4.20.48_pm

Each GIF is tagged with a few words or phrases that describe what the animation is from, and what feeling you get as a result of watching it. As you search for your keyword or phrase, you'll see a list of GIFs pop up in a tile format. Click on one of these GIFs to see a bigger version of it.

Here's the GIF we chose:

Lebowski

((资料来源:reativegifs.me

When using a GIF from GIPHY.com, make sure you properly cite the original source. For more信息关于如何执行此操作,请查看GIPHY's FAQ page。您也可以使用GIF您是自己创建的if you'd prefer not to use GIPHY.

2. Right click and choose "Save Image As..."

找到完美的GIF后,右键单击图像,然后选择“将图像另存为...”,将弹出一个可以命名文件并将其保存到桌面,下载或其他文件夹中的屏幕。

Screen_Shot_2014-08-28_AT_4.19.46_PM

3.使用Photoshop打开您的GIF。

将GIF保存在计算机上后,请使用Photoshop打开该文件。如果您没有Photoshop,也可以使用gimp, a downloadable program for manipulating images.

4.显示您的时间表。

When you first open your GIF in Photoshop, you'll probably see a set of layers in the right side panel, but the image won't be animated. In order to access this animation, click "Window" > "Timeline" to show the sequence of images in a linear animation. You can view the animation by clicking on any frame in the timeline and hitting the space bar.

Screen_Shot_2014-08-28_AT_4.26.43_PM

5. Make sure have the top layer selected in the right side panel.

如果您希望在整个动画中应用文本,那么此步骤很重要。在这种情况下,顶层是“第8层”。如果选择了不同的图层,则您的文本只会显示在您选择的图层上,以及下方的图层。例如,如果我在此处选择“第6层”而不是“第8层”,则我的文本只会显示在1至6层上。

Screen_Shot_2014-08-28_AT_4.24.01_PM

6. Add text to your GIF.

Here's the part you've been waiting for! To add text to your GIF, select the Text tool in the left side toolbar and drag a box over the image. Start typing your message out -- in this case we wrote "Goin' to INBOUND 2014!" to complement the excited emotion shown in the GIF. To change the font, weight, size, color, and alignment, l到顶部文本栏。

screit_shot_2014-08-28_at_4.27.17_pm

If you did this step correctly, you'll see your text appear at the top of your layer panel. If your text is not the top layer, that means you didn't have the top layer selected in step five. (If that's the case, go on and drag the text layer to appear at the top.)

Screen_Shot_2014-08-28_at_4.28.24_PM

如果您想测试您的GIF以查看其工作原理,只需导航到时间表,单击框架,然后击中太空栏即可观察它。

7.选择“文件”>“保存为Web ...”

一旦您将文本添加到GIF并对最终产品感到满意后,就需要以.gif格式保存它。为此,请单击“文件”>“保存为Web ...”

Screen_Shot_2014-08-28_at_4.32.53_PM

If you select the typical "File" > "Save As..." setting, your GIF will be saved as an immovable image and will not animate properly.

8. Double-check your settings, then click "Save..."

Once you've clicked "File > "Save for Web..." you'll be brought to the screen below. If you'd like to change any color or sizing settings, you can do that here. Otherwise, simply click "Save..."

Screen_Shot_2014-08-28_AT_4.33.333_PM

9.命名您的文件并保存。

Once you've clicked "Save..." you'll be brought to a screen where you'll need to name your file and select the folder where you want this file to live. After you've named your file and put it in the appropriate location, click "Save."

Screen_Shot_2014-08-28_at_4.34.17_PM

10. Post your new animated GIF everywhere!

瞧!请参阅最终的Big Lebowski GIF,并具有2014年入站:

到2014年到达进入

Now that you know how to take a clever animatedGIFand add customized text to it, you'll be able to use these in blog posts, on your website, or in social media posts.

您如何在营销中使用动画GIF?在下面的评论中告诉我们!

营销人员Photoshop指南

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最初发布于2014年9月3日下午2:00:00,更新于2021年4月15日

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