The Best Social Media Management Tools

In the world of社交媒体市场营销, there are hundreds oftools and softwarewith features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more.

In this blog post, we'll cover what social media management tools are, how your team can benefit from them, and 12 of the best options available today.

让我们开始吧。

什么是社交媒体管理？

Social media management is the process of handling (managing) your entire social media strategy. This includes planning, publishing, engaging, strategizing, and analyzing your social media content across the social platforms your business uses. It also entails understanding your social media strategy’s level of success so you can improve upon it.

Get certified in social media strategy with a free social media marketing course.

Social Media Management Tools

正如上面提到的,有大量的社会media management tools available today. Some are meant to help with a wide array of social media management needs. Meanwhile, other tools are meant for specific types of social media management (e.g. tools for agencies) or facets of social media management (e.g. social listening or analytics). No matter your needs, goals, or industry, there’s a social media management tool for you.

Why use social media management tools?

社交媒体管理工具协助您的社交媒体策略 - 通常，他们具有计划，发布，协作，聆听和/或报告功能。他们通常还具有简化与关注者跨平台相互作用的能力，通过单个仪表板提供对所有社交帐户的访问，并分析您的成功。他们也可能与您的团队使用的其他工具（例如您）集成营销软件bob电竞官方下载orCRM。

The 12 tools below are separated into categories based on what they're meant for — as you read their descriptions, keep in mind that some of them overlap categories. For example, many of the general tools are great for small businesses — and many of the free tools are too.

Best General Social Media Management Tools

以下工具对于所有社交媒体管理团队都是理想的选择 - 您可以自定义它们以帮助您满足您的特定需求和目标。

1。HubSpot社交媒体管理软件bob电竞官方下载

HubSpot monitors all interactions, conversations, and audiences on your Facebook, Instagram, Twitter, and LinkedIn profiles. It allows you to effectively target specific audiences with personalized messaging using context from the联系数据库在你的CRM以及您的数据营销软件bob电竞官方下载。Meaning, with HubSpot, you can manage your entire social media strategy — from planning to sharing to analysis — from a single and central location.

以下是一些值得注意的特性你孩子l get from using HubSpot’s Social Media Management software:

• Turn your content offers into social posts.
• Schedule social posts weeks in advance on all of your profiles.
• Keep up with current trends by monitoring keywords that are important to your brand and audience.
• Reply to anyone who commented on your profile or post through HubSpot.

2。发芽社交

Sproutsocial是一种社交媒体管理工具，可协助社交聆听，出版，参与和分析。该工具简化了在社交平台上共享相关内容，以及向潜在客户，客户和追随者创建和发送个性化消息的过程 - 所有这些支持都为社交媒体经理提供了宝贵的时间。

Customer service features exist to help you offer assistance to customers on social when they want and need it. With Sprout Social you’ll be able to develop a better understanding of who your audience members are and what they want from you on social as well as how you can improve upon your current strategy.

（（笔记：Sprout Social的客户服务功能与HubSpot集成。)

3。falcon.io

Falcon.io是一个具有社交媒体管理解决方案的社交媒体营销平台，可通过帮助您最大程度地利用覆盖范围，影响和参与度来节省您的时间。

The software has social listening capabilities to help you identify target audience members and prospects, understand what people are saying about your brand on social media, identify opportunities for engagement, and efficiently respond to any customer comments or concerns.

还有一个内容日历，使跨平台社交媒体计划变得容易快捷。另外，您可以在一个仪表板上查看并回答所有客户消息和问题，因此无法解决问题。

（（笔记：falcon.iointegrates with HubSpot因此，您可以轻松地同步广告系列的客户数据，创建自定义受众并通过社交媒体提供有效的客户服务。）

Best Free Social Media Management Tools

Here are some effective free social media management tools. It’s not uncommon for tools to have a free version as well as paid plans that you can upgrade to as you grow and require greater functionality from your tool.

1。Hootsuite

Source

Hootsuite is a social media marketing and management tool. It has a dashboard through which you can manage all aspects of your social media strategy. Although there are paid plans with more capabilities, Hootsuite offers a free plan that works well if you’re a small business. With the free plan, you can schedule up to 30 social posts in advance.

You’ll also be able to manage three different social profiles from your dashboard with Hootsuite’s free plan. Lastly, this option works for small businesses because only one person has access to the account.

2。TweetDeck

Although TweetDeck is just for Twitter users, it’s a powerful social media management tool if you’re on the platform. This free tool allows you to simultaneously manage multiple Twitter profiles via a central dashboard.

提前安排推文，监视您的竞争对手，为您最重要的推文和Twitter活动设置警报，并轻松管理列表。您还可以通过仪表板实时自定义时间表以及查看和响应对话和推文。

3。Buffer

Buffer有一个免费计划，您可以通过软件完成免费试用后移动。bob电竞官方下载与Hootsuite类似，如果您拥有小型社交媒体存在的小型企业，则Buffer的免费计划效果很好。该计划提供了管理三个社交渠道的能力。您可以提前安排10个帖子，只有一个用户可以访问您的缓冲仪表板。

小型企业的最佳社交媒体管理工具

Here are some social media management tools meant for small businesses.

1。EveryPost

EveryPostis a social media tool that allows you to manage multiple profiles and accounts at once. Customize your social posts, schedule them in advance, and share them all via a single platform.

Tailor social content for different platforms and then cross-post it from Everypost to streamline the process of sharing content across profiles. Use the tool to collaborate internally and manage roles — this way, you can delegate content to certain people on your team as needed.

2。Agorapulse

Agorapulse is a social media management platform that helps you improve social engagement and relationship building across your social profiles.

With this tool, you can schedule your content, interact with followers, and get reports to determine the success of your strategy and ROI of your engagement. There’s also a single inbox through which you can view, share, and respond to customer comments and questions.

Real-time collaboration makes it easy to send different team members customer inquiries and work on content together. Take advantage of the flexible scheduling features to either schedule individual posts or bulk schedule posts.

此外，该工具会自动带有跟随者及其与您的品牌的互动，因此您现在可以从这些参与中学习并在将来参考它们。

3。Content Cal

Content Cal is a social media management tool meant for planning and publishing content. There’s an easy-to-use visual calendar you can pair with approval flows to ensure specific posts are shared at the right time.

Pull in content from other tools — such as Facebook, Slack, Google Drive, or Dropbox — to share on social. You can also collaborate with team members and ask for their feedback easily using the tool’s comments feature.

Best Social Media Management Tools for Agencies

The following social media management tools are ideal for agencies.

1。Sendible

Sendible是专门为代理商设计的社交媒体管理平台。该工具具有交互式和可自定义的内容日历，因此您和您的团队可以查看和协作在创建，计划和共享的所有社交帖子上。

Use the content suggestion feature to get new ideas for content that’s likely to resonate with your client’s audience. There’s also a single-view inbox so you can look at all client messages at once — plus a priority filter option which allows you to filter and prioritize chats.

Lastly, set up user hierarchies and workflows to set permissions for certain team members — this way, certain people have to sign off on client content prior to it going live.

2。Nuvi

Nuvi是一个社交媒体管理，营销和客户体验（CX）platform. It includes management tools for social listening, planning, publishing, engaging, reporting, and more — all with an end goal of creating an excellent experience for your customers and clients. Add permissions to your workflows so team members at your agency can collaborate and ensure all content is reviewed by the necessary people prior to it going live.

Create, plan, and schedule your content so it goes live when it needs to. Then, measure performance and keep an eye on competitors to understand what social media strategies are working best for them.

先天的接触特性将使它容易tize social media engagement and allow you to organize, prioritize, and share those engagements internally with the correct team members. Plus social listening features will ensure you don’t miss a beat across any of your accounts.

3。heyorca！

heyorca！is a social media management tool for agencies. The platform allows you to manage all of your social content and clients in a central location so you can offer a seamless and memorable customer experience.

The content calendar allows you to share your plans for scheduled content easily with team members and/or clients. Create multiple content calendars — each with unique team members and social profiles — for each of your clients to keep things organized.

创建您打算在社交上分享的所有内容的模拟启动，以便您的团队成员和客户可以在共享之前对其进行投入。您也可以通过Heyorca轻松地与客户分享您的内容！为了获得他们的反馈（您可以选择希望客户能够看到或看不到的内容的哪些版本）。

Lastly, offer clients easy-to-understand reports to show them how successful the content you’re creating for their social media profiles is.

我们上面评论的管理工具有能力帮助您达到（超越）社交媒体目标。确定您从工具中需要什么，以帮助您确定哪个选项具有帮助您实现这些目标所需的功能和功能。