If you're not a total Instagram addict like me, you might go a day or two without checking your app. And when you check your feed, you might notice that some posts from friends were shared mere minutes ago, while others might be a few days old.

那么,什么给呢?为什么您的Instagram不再按时间顺序排列?

Like many other social networks, Instagram's algorithm changed.

In this post, we'll give you a quick rundown of what's new with the algorithm, along with tips on how to create the most engaging posts possible to get more comments on Instagram -- which help you jump higher in the feed and get discovered by new users.

accs Now: 22 Free Business Instagram Templates

Instagram Feed算法指南

In June 2016,Instagram announcedit was changing its algorithm to show users content they cared about first -- no matter when it was posted. This could make it tougher for social media marketers to get organic Instagram posts seen because most users were missing70% of the content在他们的饲料上。

Shortly after Facebook began to prioritize posts of users' friends and family in 2018,Instagram followed suit.它的算法开始优先考虑品牌和广告的优先级。

但是,具有自然参与的品牌帖子有时会破坏这些算法。有一些因素影响帖子在Instagram提要上的排名,而帖子成就的喜欢和评论的数量就是其中之一。Here's what matterswhen it comes to ranking on an Instagram user's feed:

  1. The number of Likes and comments a post has
  2. If that user has interacted with your content in the past
  3. 您最近如何发布

If your organic Instagram posts get engagement from your followers, it creates a positive feedback loop: the more people like and comment on a post, the greater likelihood it will appear on theExplore tab, where users who don't already follow you can check out your popular content.

在我们跳入之前strategies for attracting more comments, there are a few things you need to do:

1.公开您的帐户。

Make sure new followers can find your content by opening your account. Navigate to your profile, tap the Settings gear icon in the upper right-hand corner, and toggle the Private Account button to the Off position.

如何使用Instagram选项o使您的私人帐户公开

2. Enable push notifications.

Turn on push notifications so you can quickly reply to or like your followers' comments. Remember, the more users interact with your account, the higher on their feeds your content will appear.

Navigate to your profile, tap the Settings gear icon in the upper right-hand corner, tap Push Notification Settings, and choose which Instagram actions you want to be notified for.

Instagram Options page with Push Notification Settings highlightedHow to adjust your Instagram notification settings

3. Curate engaging content.

人们不会对无趣的内容发表评论,因此请一名团队成员管理Instagram内容的日程安排和编辑,而是将其开放给更大的团队,以获取不同的照片,视频和想法,以使您的Instagram Feed保持新鲜和新鲜。有趣的。

4.开发Instagram编辑日历。

Figure out an Instagram publishing cadence that works for you -- and we recommend posting no more than once per day. Remember, timing is a factor in the algorithm, so you don't want posts from earlier in the day to get lost in the shuffle. Download oursocial media content calendarto keep track of what you're posting across other social platforms so you're not repetitive and you're covering all of your bases.

Now that we're all on the same page, let's dive into strategies for getting more comments (and likes) on Instagram.

13 Ways to Get More Comments on Instagram

1. Host a giveaway or contest.

A fun and easy way to get followers to comment on your Instagram posts is by hosting an Instagram contest or giveaway. You could post on Instagram promoting the contest, then ask users to enter by commenting on your post. You could make your contest a weeklong campaign, where users have to comment each day. You could even incorporate user-generated content (UGC) and ask followers to post their own photos and to tag/mention your brand in the post.

Here's an example of an Instagram contest we ran for our attendees atINBOUND 2016, HubSpot's annual marketing and sales event:

Social Media Examiner has a great guide for running Instagram contests --check it out here.

2. Host an Instagram takeover.

Instagram接管是在Instagram上获取新鲜内容并与同事和影响者合作的一种有趣方式。它们也是一种出现更多Instagram参与度的聪明方法。

Takeovers involve one Instagram user taking over another's feed, usually for a day, and posting from their point of view. Takeovers are often done from the perspective of:

  • A colleague
  • An influencer
  • Another organization in your industry

These takeovers help generate more Instagram comments whether it takes place on your account or you're taking over another account. Here's an example of a takeover we hosted with our friends over at WeWork. WeWork was able to share brand and member stories to a whole new audience of HubSpot's engaged followers.

WeWork closed the takeover with a call-to-action (CTA) to follow its Instagram account -- where new followers will start liking and commenting on new posts. And over at HubSpot, we enjoyed comments from WeWork fans and others interested in the takeover.

Takeovers are a win-win for hosts and guests. Learn how to host one with缓冲区的帮助.

3.要求用户参与评论。

A simple way to get more Instagram comments is to ask for them.

在Instagram上发布内容,可以分享,并要求用户回答问题或在评论中标记他们的朋友和同事。这是一种与观众互动的有趣而简单的方法,它也可以帮助您获得更多评论。

这里有一个例子Instagram发布我们共享n which we asked our followers a question. You can caption posts with simple questions like "Agree or disagree?" or "What's your advice?" to prompt responses and earn more comments.

4.发布一些有趣,令人惊讶或挑衅的东西。

In a study of what makes content go viral, research revealed some of the most viral internet moments also provoked高剧烈的情绪. Among the most common were posts that created anticipation, surprised the viewer, and provoked curiosity and uncertainty. Emotions that incited feelings of joy were also among the most common, so think about content you could share on Instagram that makes people feel an emotion so strongly that they're compelled to comment on it.

您是否可以发布有关令人惊讶的事实,快乐的时刻或有趣的行业趋势的内容?它也不需要专门针对您的品牌 - 对于广泛的受众来说很有趣的内容可能会吸引更多评论。

这也可能很愚蠢 - 这是我们四月愚人节恶作剧“大猩猩”营销的预告片,引起了很多关注 - 同时建立了期待和惊喜。

View this post on Instagram

Is this week dragging for you, too?

A post shared byHubSpot(@hubspot)

5. Post videos.

Time spent viewing videos on Instagram增加了40%in 2016, and now, users can post videos up to one minute in length. Post this engaging content to get followers to stop scrolling through their busy Instagram feeds and watch your video -- and make sure it's intriguing. Your audience wants更多视频内容-- especially on social media -- so if you share something compelling and ask viewers to comment on it in the caption, they'll most likely do it.

6.使用相关的主题标签。

When you post your content with relevant, popular Instagram hashtags, your posts appear in searches for those hashtags and the Explore tab. In fact, posts with at least one hashtag typically attain more than12% more engagement. Influencers and interested users might organically comment when they see you talking about topics they're also interested in, or you could combine some of the strategies above to generate engagement.

询问追随者他们如何庆祝#SundayFunday, acknowledge a#ThrowbackThursday, or use one of the hundreds of hashtags relevant to your industry or your content to get new audience members involved in the conversation. We did this with Earth Day hashtags in the example below:

这是一个指南finding and using Instagram hashtags, as well as a massive list of the最受欢迎的主题标签您可以使用。

7. Publish at the right time of day.

There's很多辩论over the best time of day to post on social media, and that's because the answer varies depending on your industry, your followers, and what type of content you're posting.

Our best advice is to test out your engagement rates on Instagram when you post at different times throughout the week, and determine your publishing schedule based on the results.

Whether it's bright and early on Monday morning or later in the afternoon, try to figure out the time when your followers are more willing to stop and leave a comment to maximize the engagement of your posts each day. Use asocial media content calendar跟踪调度和结果。

8.发布人们脸的照片。

让我们面对现实吧 - 自拍照很有趣。事实证明,它们也适合您的Instagram策略。

An analysis of超过100万个Instagram帖子by Georgia Institute of Technology and Yahoo Labs found that posts with human faces are 32% more likely to attract comments -- and 38% more likely to garner likes.

There isn't a ton of insight intowhythis is, but the researchers suspected that it's partly because faces are effective sources of nonverbal communication that people respond to -- even as infants.

Post Instagram content featuring selfies, group shots, and candid photos, and see if your audience likes the human side of your brand, too.

这是Hubspot如何将Ellen DeGeneres的面孔纳入鼓舞人心的报价帖子的一个示例:

9. Post photos of animals.

There isn't a lot of research to back this one up, but you know as well as I do that animals on social media are powerful. Animals have beenpopular on the webfor a long time, andanimal influencerscan earn just as much money as human influencers on Instagram.

Whether you have animals in your office or a cute picture of a coworker's pet, try posting lighter, fun content on Instagram accompanied by a furry friend to see if your audience likes commenting on animals, too.

这是一个很好的例子,Instagram用户告诉人们标记一个爱小狗的人:

10. Respond to the comments you get.

Just like other forms of social media, responding to comments can give your audience社区感and make you look like you're actually interested in what they have to say. When users get a comment in response, they might continue the comment thread.

Additionally, when others see that your account is responding to comments, they might comment on the post as well to join in on the discussion or ask a question about your post.

11. Use relevant emojis to make captions eye-catching.

While hashtags work to pull your post into searches, emojis will gravitate people's eyes to your captions. More eyes on your captions might mean more engagement, comments, and likes for the overall post.

When using emojis, be sure they make sense for what you are posting and seem appropriate for your company. Two to three emojis can be colorful and interesting, but don't go overboard with too many of them.

Here's an example where HubSpot accompanied an infographic with a caption that had an emoji in it:

12. Post more frequently.

Like many other social media platforms, posting more frequently will make your account look active and up-to-date. If you only post once in a while, your posts might get drowned out by others in the Instagram feed.

If you post regularly andat optimized times of the day, more people will see your posts. This could result in more people following you and ultimately commenting or reacting to your regular posts.

13. Promote a future Q&A and ask fans to comment with their questions.

现在,我们拥有Instagram Stories和IGTV等功能,我们可以托管和推广可以使用这些工具发布的实时问答。如果您打算通过现场直播采访某人,请发布一些标准帖子以促进活动。

对于每个促销职位,请用户发表评论,他们想询问接受采访的人。根据面试主题,您可能会看到用户的大量问题评论。除了更多评论外,此策略还将使您的追随者感觉自己直接与您的内容互动并为您的内容做出贡献。

参与是关键

Likes, comments, and video views are valuable on Instagram because they influence where your posts sit in the feed. Additionally, your content will be discoverable on the Explore tab if a lot of users interact with your posts -- so test out these methods for attracting more responses on Instagram. For more ideas, check out our guide toInstagram for business.

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Originally published Jul 21, 2019 7:06:00 PM, updated November 17 2020

Topics:

Instagram Marketing