7 Creative Ads Even Inbound Marketers Can Love

When ads are bad, they're annoying to watch. They interrupt what you're doing -- browsing the web, surfing your social feed, watching your favorite TV show -- don't feel targeted, and offer nothing of value. You find yourself trying to find an escape route by clicking out of your browser, picking up your phone, or changing channels.

但是，并非所有广告都不好。当它们与您真正相关和/或具有引人入胜的故事情节时，您不会介意中断。实际上，如果您足够喜欢广告，则可以在YouTube上寻找它再次互动（甚至可以将其发送给您的朋友，因为它真是太棒了）。

如果你想将一些广告整合到您的入站营销活动中, you want your ads to fall into the "good" category. You want people to love your ads, not skip through them. And the best way to figure out how to do that is to see examples of brands who've done it before. Below are some awesome ads and billboards we actually like seeing. Watch the videos below, take notes on why they work, and see how you can replicate their success in your marketing, too.

1）大众的“力量”

从历史上看，最成功的超级碗广告在比赛中首次亮相。然而，这一广告在大型比赛前几天席卷了世界 - 全世界都喜欢它。该广告是如此可爱，因为它不仅具有一个可爱的小孩子，而且还具有如此强大，相关的故事情节。即使没有对话，广告也很强，因为它使人们感到怀旧-- most people think back to when they used to play pretend as a kid.

2) Kmart’s "Ship My Pants"

坦白说，这一广告与所有人都不好。广告上线后，Kmart received a decent amount of criticism on their page that used words such as "disgusting" or "distasteful." But for those of us who appreciate a little potty humor in our marketing, this ad was brilliant. I won't spoil the joke for those of us who haven't seen it yet -- you've just got to watch the video below -- but don't say I didn't warn you that there are toilet jokes involved.

3）鸽子的真正美容素描

作为一部分真正的美容素描竞选，Dove创建了这一广告，以激发女性拥抱自己的美丽。鸽子让女人将自己描述为法医艺术家。捕获？艺术家和参与的女人都无法彼此见面 - 但所有女人都可以互相见面。在他们向艺术家描述自己之后，他们描述了她们遇到的其他女性，艺术家勾勒出other女性也基于该描述。然后，所有的女人都必须根据自己的描述将图纸根据自己的描述进行比较，而Ta-da则诞生了另一个感人的视频。

4）跳舞M＆M的

In another popular Super Bowl ad, M&M's danced to the popular song "I'm Sexy and I Know It." Since its debut, the video has received millions of views. While it's certainly not as deep as Dove's ad or as clever as Volkswagen's ad, this is one of the most lighthearted of the bunch -- the perfect type of ad for the Super Bowl.

5) British Airways' Interactive Billboard

英国航空公司在伦敦安装了这些新的数字广告牌。每当英国航空公司飞机上飞过头顶时，该广告牌都会使用定制的监视技术来检测它是哪个飞机 - 然后显示孩子指向飞机的飞行号码和路线。我们喜欢英国航空公司如何使用技术使这款广告牌互动，令人惊讶和令人愉悦的方式 - 广告牌广告的罕见组合。

6) Domino's Time Square Pizza Turnaround

当多米诺（Domino）修改披萨食谱时，他们拿出了时代广场数字股票和屏幕以显示客户的照片和评论 - 甚至对披萨链的评论不好的屏幕。通过非常透明，多米诺骨牌吸引了更多的人来信任他们，这lead to an increase in sales。尽管此举当然是一个大胆的举动，但它为该品牌带来了回报。

Source:MediaPost

7) Google's "Reunion"

最后但并非最不重要的一点是Google的广告几乎可以保证会让您哭泣（或至少，撕裂）。从故事情节到音乐，再到Google制作有关其产品的视频的方式，但是不是, at the very same time, this ad is a stellar example to model our own after.

您最喜欢以下哪个广告？