大多数营销人员都梦想着他们的博客“成功”的那一天。

我们定义“制造”的方式有所不同。也许是我们达到一定的流量或领先目标的时候。也许这是我们的一篇文章终于被影响者分享的一天。也许，这是您的博客进行“观看博客”综述的时候。

However you define "making it," we can always learn from those who've done it before. So we reached out to some of the marketers behind a handful of successful industry blogs from the UK.

下面是他们中的一些小贴士highly successful blog -- no matter what industry you're in.

Graham Charlton,经济文献

1）保持一致。

To build and keep an audience, you need to set expectations around the quantity and frequency of articles. Many business blogs just post an article or two, then nothing for three months -- and then probably don't see the results they'd hope.

If you only have time to post once per day, that's fine.关键是要与您的博客工作保持一致。在经济文献中，他们的目标是每天发布5-7篇文章。博客的受众知道，每次访问网站时，他们都会发现一些新颖而有价值的东西 - 这就是为什么他们继续返回的原因。

2) Build a bank of evergreen content.

常绿内容refers to content with a longer shelf life than simple news updates. It provides traffic over a longer period of time, has greater SEO benefits, and is generally more rewarding to create.

对于经济文学的人们来说，详细的提示和建议，如何指导和有见地的访谈在出版后很长时间保持相关。Roughly a third of their monthly traffic comes from blog posts written months and years ago.

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Dr. Dave Chaffey,明智的见解

3) Define your online value proposition, and stick by it.

您需要定义在线价值主张（OVP），以帮助您以独特的方式脱颖而出。

戴夫·查菲（Dave Chaffey）博士相信采取“少摩尔人”的方法。在Smart Insights，他们的目标是通过策划数字变化和更新的警报来滤除噪音really需要知道。他们还提供基准统计数据，以帮助营销人员将自己与竞争对手进行比较。最后，他们提供了实用的操作方法，涵盖了数字策略和优化。计划，管理，优化！是他们的肩带，他们一直在努力发展一种语调和风格，以表现出他们对数字营销的热情。

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Matthew Woodward,MatthewWoodward.co.uk

4）制定可靠的流量和促销策略。

A common hurdle for new bloggers is building sustainable traffic to their blog. When you’re starting out, the key is to keep things simple.

从扫描论坛开始获取内容想法。人们面临哪些问题或障碍？从这些创建博客内容。然后，回去与这些人互动，为他们提供了指向您博客文章的链接。您还应该扫描社交媒体以获取相关问题并跳入提供帮助/建议，并链接到相关的博客文章。

Create a presence in relevant communities by helping people.花时间为人们提供真正有用的答复 - 不要只是在各地删除链接。与人建立这些关系将使您的博客快速发展。至关重要的是，您正在帮助人们，而不是仅专注于推动流量和指标。

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Stephen Kenwright,Branded3

5）不要使用俗气的股票摄影。

很少使用库存摄影 - 或至少选择“少袜子”摄影。访客可以发现它一英里外，并且可能导致跳出率提高（这可能会影响您在搜索中的排名）。

Stephen suggests that to make your blog successful, you need to add some value for a visitor that they can’t get anywhere else.如果您正在用搜索者已经看到的图像来构建帖子，那么您将缺少机会证明您提供了独特的东西。

If you have access to professional photography or designers, use them. Also try adding captions under the images you use in your posts. They can be read more frequently than body copy. Stephen also advises using your caption space for something important, like a CTA or a link to where you can read more about the subject featured in the image.

6) Build strong relationships.

Building relationships are key when it comes to blogging, particularly when it comes to building those all-important links to your blog. It would be naive to think that your blog posts will gain links by themselves.

Stephen advises against sending cold emails to people asking them to link to you. If you want to be someone who people link to often, you have to show willing to link to other people who you think deserves it -- and share their stuff too. Stephen believes that blogs should be seen an extension of your social channel, and you should treat it as such -- a place to build relationships.

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琳达·博尔格（Linda Bolg），Socialbro

7) Research your audience.

Great content is only great as long as it resonates with your target audience.

花时间去真正了解你的读者。研究rch their challenges,create buyer personas, and most importantly, create content that’s relevant to them. Social media is a great and cost-effective way找到有关听众的见解.

8）保持内容时间表，但保持灵活。

Maintaining a consistent schedule ensures you always have fresh and interesting content on your blog ...but it's also important to be flexible.准备好在新闻报道出现时就开始。bob官网官方网站是第一个报道新闻报道的人bob官网官方网站relevant to your audience could give your blog a competitive advantage.

9）测试，测试，测试。

始终进行测试。

琳达建议在社交媒体上尝试博客头条新闻-- the feedback is instant and you’ll be surprised what a difference it can make to your blog readership.

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丹·夏普（Dan Sharp），尖叫的青蛙

10) Invest in quality over quantity.

每月发布一些非常独特的内容，您的观众想分享的内容比强迫自己写几个质量较低的几个内容要好得多。

Dan believes that content should be created when you have something valuable to say -- not because an SEO, your boss, or a calendar says to do it.创建尽可能多的内容。bob体育苹果系统下载安装

11) Don’t use your blog for selling.

请记住，博客的目的应该是帮助您的受众并提供感兴趣的内容。Dan建议不要在您的博客上一直过于促销或“出售”。没有人愿意阅读销售宣传。