6 Tactics to Boost Ecommerce Sales [Without Discounting]

Admittedly, when I opened my Etsy shop last year, I half-expected the sales to pour in naturally. In reality, opening an online store is half the battle — you also need a solid strategy for generating ecommerce sales.

这同样适用于电子商务ommerce veterans. If you've been in the game for a while, you've likely weathered periods of slumps or plateaus. When this happens, it's essential to refresh your strategy with more effective ways to sell.

Here, we'll cover six tactics to build awareness, entice buyers, and boost sales.

1. A/B Testing

Absolutely every aspect of your site could betested for improvement— including images, headlines, product descriptions, and even the overall design.

具体来说，请注意这两个领域：

• Mobile optimization:Sales on mobile devicesexceeded 360 billionin 2021, a 15% increase YOY. To entice mobile shoppers, having a website that's responsive and quick to load is a must.
• UX experience:Have you ever visited a website with too many popups? Or one with a messy checkout process? A great user experience is frictionless — one where the user can arrive at your website, browse around, and complete a purchase with ease.

Even if you think you’re already doing well with your current website collateral, there’s always room to A/B test your content.

Pro Tip

在您开始更改网站上的所有内容以查看有效的方法之前，请停止并制定战斗计划。如果您一次更改所有内容，您将不知道有效和无效。为每次更改计划两个星期，以便您可以收集足够的数据来做出决定。

Then, start with one component at a time. You could test something every two weeks and still find room for improvement years down the road.

2.建立电子邮件列表

Did you know email generates$42 for every $1 spent，这是一个惊人的4,200％ROI？

电子邮件可以帮助您实现许多事情 - 促进销售，与客户保持联系，推销您的产品，并最终产生更多的销售。

The problem? You need people to email.

Anemail listis a group of users who have given you permission to send them relevant content. To build that list, you need several ways for people to opt in. For example, you could create a website popup, or add an opt-in button at checkout.

如果您只有几个人可以开始，请不要灰心。它可能需要一些时间才能构建。

Pro Tip

Only 3%of marketing emails have an open rate above 50%. While this stat is jarring, it also shines a spotlight on subject lines — and how to craft compelling, clickable ones.

According to a 2022 HubSpot Blogsurvey, subject lines that pique readers' curiosity receive the highest open rate, followed by promotional emails. By front-loading your subject line with a compelling hook — that can only be read if opened or clicked — your audience is likely to become intrigued and want more.

3. Trust Signals

Since your buyers can't see, touch, or try on your product, you need to build trust another way. A popular — and relatively easy — way to do this is withcustomer reviews.

Think about it — have you ever made a purchase without looking at the reviews first? Or hesitated when a product had no reviews?

If you don't have many reviews yet, no need to worry. As you work toget those numbers up, focus on other ways you can build trust — such as showing clear pictures of your products from different angles, providing 3D videos, and even product demos.

Pro Tip

Power up your trust signals withtestimonials. Unlike reviews, these typically involve broader statements about your brand rather than a specific product.

We recommend reaching out to customers from your email list, since this is where your most loyal customers live. Then, display the testimonials in multiple spots — and on multiple pages — of your website to get the most mileage.

4. Heat Mapping

What if you could track the parts of your website where buyers hung out for a while? Would that help you provide better information for the next time they stop by?

With heat mapping, you can keep an eye on the pieces of your website that visitors really love. Tools likehotjarpull together your website's scrolling and clicking information to give you a full picture of what your buyers want to see and buy.

您还可以跟踪访客的来源以及他们闲逛了多长时间。换句话说，如果您使用社交媒体进行营销，则可以发现您的报价点击了多少，它们停留了多长时间。

Pro Tip

The most effective way to leverage heat maps is to analyze the pages that influence your website’s conversion rate the most: your home page, landing pages, and high-conversion blog posts.

For instance, you could look at your home page and see if visitors hover on certain sections or click any CTAs. Use the info to optimize your site.

5. Exit CTAs

Shopping cart abandonment is a frustrating reality for ecommerce owners. While not everyone who visits your site is ready to convert, it's essential to engage them anyway.

Sometimes users just need a little nudge to return to their cart either throughremarketing或快速电子邮件提醒。例如，查看此友好的提醒Vera Bradley.

If customers still don't budge, you can try an exit call-to-action (CTA) for last-minute lead generation. Some sites generate a popup the moment a customer enters the site. An exit CTA instead pops up just before customers bounce and offers something enticing such as exclusive offers.

Pro Tip

Cart abandonment software can help you create emails and track them. Some offer customizable options, while others are more focused on making sure the emails get sent.

Most offer a sliding scale price, so you only pay for what you use. Check out a complete list of software inthis helpful article.

6. Social Media

Are you using social media to the best of your ability? What if you could keep an eye on what people are saying about your company and your products on all your social media outlets? WithHubSpot's social inbox, you can.

你会收到一个通知任何时候你提到的,which then gives you the opportunity to follow up, start conversations with followers, and potentially attract them to your website.

Use this feature to provide stellar customer service when buyers have a complaint, or simply answer questions when visitors ask.

Pro Tip

If you really want to have some fun, respond to even the most ridiculous of mentions with your own special brand of humor. Your customers will love you — and maybe check out your products.

If you're unsure of your brand's voice — or want to refine it —check outthis guide.

Back To You

Sales are the lifeblood of any ecommerce business. As you can see, there are many ways to convert leads beyond discounting. Some of these tactics can deliver quick results, while others set you up for long-term success.