如何发展YouTube频道[新数据]

Did you know that YouTube currently has2 billion active users一个月，预计几乎会增长3 billion active users by 2025？

这是当今增长最快，最受欢迎的社交网络之一。另外，它可以帮助人们发展业务。

In fact, the number of channels earning six figures per year on YouTube grew more than40％y/y, the number of channels earning five figures per year on YouTube grew more than50% y/y, and the number of channels with more than one million subscribers grew by more than65% y/y。

现在，话虽如此，您可能想知道，"How do I grow my YouTube channel so I can drive more traffic to my website and revenue to my business?"

为了帮助营销人员和企业主回答这个问题，我们询问了300名消费者，为什么他们最常订阅YouTube频道。

After looking into the data, we'll dive into our findings to help you better design effective strategies toward connecting with your audience on YouTube.

让我们开始吧。

Why Do Consumers Subscribe to YouTube Channels

30％的受访者表示，他们最常见的是YouTube频道，因为该频道发布了有关其职业或行业的How-TOS或教育内容。

21％的受访者订阅渠道，因为该渠道发布了有关其爱好的How-TOS或教育内容。

And 17% of respondents said they subscribe to YouTube channels because they post funny or entertaining videos.

要查看其余答案，请参见下图：

Data Source

因此，现在我们知道人们为什么要订阅YouTube频道，让我们深入研究如何使用此信息来扩大您的频道。

1. Create educational content about your audience's career.

As the survey said, the main reason that consumers subscribe to YouTube channels is that they post educational content about their careers.

考虑一下。人们上网的原因是要找到他们想要的问题（或要娱乐的问题，但我们稍后再解决）。

So, a great way to grow your channel is to publish the topics that your audience wants to see. For example, at HubSpot, we publish educational videos on YouTube about marketing, sales, service, and general business content.

All these videos help our audience learn and develop in their careers. Of course, we'd like people to use our software to do that, but you'll get value out of the video whether you're a HubSpot customer or not.

2.发布有关听众爱好的教育内容。

Now, let's say that your business isn't exactly geared toward your audience's career. What do you post then?

好吧，根据调查，您可以发布有关听众爱好的内容。假设您是一家美化公司。bob全站app在您的网站上，您可以发布有关园艺的内容，并真正针对园艺作为爱好的人。然后，使用您的服务有明确的转换路径。

However, while you'd like people to convert and become customers, your videos should give value away for free and educate your audience. The more they see you as an expert in the industry and the go-to people, the more likely they will be to convert later on.

3.创建有趣的，动态的互动视频。

The third most popular reason that people subscribed to YouTube channels was because the videos were entertaining or funny.

If you're a creator who wants to post fun, interesting, entertaining videos, you can grow your YouTube channel by thinking about an audience who enjoys watching certain entertainment.

例如，假设您有一个创建者频道，并且主要发布了生活方式视频。为了使这些有趣而有趣的娱乐性，您需要知道观众喜欢和不喜欢的东西。这使我进入了下一个策略。

4.了解您的听众。

The best way to grow your YouTube channel is to know what your audience likes and wants to see. Do they want to see educational content about their career? Or perhaps they're just looking to unwind and watch people clean houses because it's satisfying and entertaining.

无论如何，考虑一下我们调查的原因，这些原因最会引起您的观众的共鸣，然后倾向于这些想法。

5. Reformat well-performing content.

专注于增长YouTube频道的一种好方法是重新格式化对您表现良好的内容。这可能意味着将您最受欢迎的博客文章变成视频。

You'll need to rework the information and film a video about that topic, but you're already starting out ahead. You know that your audience likes that content and wants to see it.

Think about your best-performing content from any content marketing channel and reformat it to video.

6. Optimize your content.

现在，当然，如果不谈论SEO，我们无法通过内容营销讨论进行。但是，如何优化YouTube视频？

为此，您需要将目标关键字包括在标题和描述中。然后，确保您在视频中提及这些关键字。

YouTube算法将使用这些上下文线索来了解您的视频。然后，如果您获得参与度，则在搜索结果中排名更高。

You might be wondering,"How do I grow my YouTube channel fast? And how long will it take to grow my YouTube channel?"

According to data, it takes an average of22 monthsfor a channel to reach 1,000 subscribers. Yet, if you don't optimize your videos and have less than 1,000 subscribers, then you'll get less than 10% of the total views on YouTube. That's why it's so important to grow your channel and subscriber list.

7.查找未开发的关键字。

您可能会用来快速发展YouTube频道的另一种策略是找到未开发的关键字。您可以查看YouTube或Google上的主题的相关搜索，然后在关键字工具中查看这些相关搜索。

Which keywords get a lot of searches, but have low competition? Those are the keywords you'll want to target.

8.优化观看时间。

Just like with any search engine, YouTube wants people on YouTube. So one of the main factors the site considers for ranking is watch time.

每当您发布视频时，都必须分析人们观看视频的时间。根据Backlinko的研究longer videos tend to outrank short videos。它是有意义的。你的视频的时间越长,longer your watch time can be.

But, how can you make sure people get past the first few seconds of your video? A great way to do this is to cut extraneous content from your intro. In the first few seconds, a viewer should know what they'll learn and what they'll get out of watching your video.

If you've properly targeted your audience with the right content, that means they'll end up watching your long videos because you've captured their attention.

在YouTube上增加受众是吸引观众吸引公司的好方法。bob全站app并且拥有1000多个订户对于在搜索结果中排名必须更高。因此，这意味着您需要发布观众希望看到并进行优化的内容，以便它显示在搜索结果中。