In 2018, US adultsspent an average of three and a half hours on their phone每天。他们在工作近一半的时候在手机上做什么?在发短信时,浏览网络和检查电子邮件是top three mobile activities, using apps is next on the list.

无论是社交媒体,音乐还是乘坐Hairing应用程序,应用程序都是专门针对移动设备量身定制的,可以更轻松地连接,工作和保持知识。以及可以访问所有亲人的便利,口袋里的无尽娱乐和信息more than 200 billion app downloads last year

不用说,随着人们越来越依赖其移动设备,开发一个经过深思熟虑的应用程序会迫使您的潜在客户更多地与您的品牌互动,从而使您陷入困境。为了帮助您制作一个彻底设计和开发的应用程序,请查看我们今天创建该应用程序的最终指南。

Click here to download a free, 5-part kit to help you grow your mobile  audience.

1. Research your market.

奇怪的是,您的竞争对手都将拥有一个应用程序,或者您想穿透的应用市场已经有很多玩家。但是,不要因为市场的竞争力而灰心。您拥有最后的推动者优势,这意味着您可以研究每个竞争对手的应用程序,并确定他们的优势和劣势。此信息可能使您能够在市场上制作最佳应用程序。

To conduct a full analysis on each of your competitor’s apps, consider downloading and examining each one. You should also read each app’s reviews and uncover what your potential customers like and dislike about them and use this information to drive your app’s design and functionality.

2.确定您的应用程序解决的挑战。

如果你的应用程序是一个寻找问题的解决方案,我t’ll never catch on. So make sure you have a clear understanding of your customers’ challenges and make a concerted effort to develop an app that solves them. These pain and pleasure points should inform exactly what your app does.

为了完全掌握客户的问题,然后与他们需要的解决方案与您的一些最忠实的客户坐下来,并询问他们哪些功能将真正区分您的应用程序与其他人群。

3. Build your app’s wireframe.

线框就像您的应用程序的蓝图一样。它将显示您的应用程序的设计和功能,并帮助您了解应用程序的外观以及如何工作。

Your wireframe will be tremendously helpful when you actually need to design and develop your app because it will serve as your reference. If you need help building your app’s wireframe, check out the following wireframe tools:

4.设计您的应用程序。

Unless you’re a graphic designer, designing an app by yourself isn’t a good idea. Humans are visual beings, so striking the right balance between your app’s colors, fonts, and other design elements can be the difference between creating something that is everyone’s go-to-app and an app people delete within 10 minutes of their download.

幸运的是,与专业设计师合作有两个共同的选择:

Hire a freelancer.

Working directly with a designer can help you develop an app that can exceed even your own expectations. You have a vision for your app, and a freelancer has the skills to turn it into a reality. But they also know what’s feasible and what’s not, so they can collaborate with you to develop an app that’s rooted in reality and more user-friendly.

If you need help hiring a freelancer, check out a designer marketplace that connects brands with talent, like99designsorDribbble

Hire an agency.

如果您的应用程序很复杂并且需要大量的专业知识,那么您最好的选择是雇用代理商 - 他们将完全从头开始构建您的应用程序。在您可以开发应用程序的所有方式中,雇用代理商是最昂贵的选择,但是他们可以照顾从初始设计到启动的应用程序开发过程的每个步骤,这非常方便。

但是,不要仅仅将您的代理机构递给您的计划,消失在以太中,最后在发射日回来。确保您参与开发的每一步,以确保代理商遵循您的方向。否则,他们可以花费您所有的资源来构建您甚至不认识的应用程序。bob体育苹果系统下载安装

5. Test your design.

在花费大量时间和金钱开发应用程序之前,您需要确保样机设计实际上是可用的。识别和解决任何早期问题,使您不必大修已经构建的设计不佳的应用程序的代码。它还使您可以按计划发布应用程序。如果您绕过这一步骤并直接进入开发,那么您很可能会浪费所有资源来构建任何人喜欢的应用程序。bob体育苹果系统下载安装

To determine if your app is user-friendly, recruit colleagues to participate in a usability test. During a usability study, you’ll ask participants to complete a series of tasks while your teammates observes and takes notes. By watching actual users navigate your app and listening to their praises and concerns about it, you can see if people are actually able to complete your intended tasks as well as what they’re enjoying about your app's user experience, what they don’t like about it, and what confuses them.

6. Develop your app.

After your app design passes a usability test, it’s time to develop it. At this stage of the app development process, you’ll hand over your design to your development team or a freelance developer.

From here, they’ll collaborate with your design team or freelance designer to solve any problems they run into during the development process and keep your app’s intended functionality and design on track.

您也可以尝试使用应用程序构建器,例如Buildfire。该工具具有预先设计的模板,您可以使用这些模板来创建自己的应用程序,从头开始,不需要编码。

7.测试您的应用程序。

现在,您已经有了一个全功能和视觉效果appealing app, it’s time to conduct a final usability test with another group of colleagues. By discovering any bugs you might have overlooked or some new ways to enhance your app, you’ll be able to make the crucial last tweaks to your final product.

8. Launch a beta version of your app.

启动Beta版本的应用程序会吸引早期采用者,这是将应用程序主流带来的至关重要的一步。早期采用者可以提供有关您应用程序的利弊的大量有用反馈,并且他们在应用程序的认可方面的经验对于确定您的大部分市场是否会接受它至关重要。对您的应用程序的潜在支持和口碑营销将增强其声誉,并帮助您获得更多用户。

9. Launch your app.

You’ve designed, tested, and developed your app. Now it’s time to launch it. If you want to launch your app in Google Play Store, they don’t require any review of new apps, so all you have to do is upload your app file into the store. IOS reviews every new app before they offer it to iPhone users in the app store, but if you follow theirguidelines,您的应用应该被接受。

After you launch your app, the next step is marketing it. If no one knows what your app is, no one will download it. To spread the word about your app and convince people to download it, consider creating videos of your app’s functionality and advertise them on social media with a link to your app. This'll give people a glimpse of what your app actually does and how it can benefit their lives.

guide to mobile marketing

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最初发布于2019年1月10日7:00:00 AM,2019年12月16日更新

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