如何设计不吮吸的音高甲板

The pitch deck is a staple of modern entrepreneurship — folded into the startup survival process. As a growing business, how compelling and intriguing yours is can be the difference between getting the capital you need to get off the ground and getting buried before you have the chance to make something of your company.

一个n exceptional pitch desk is a solid asset for any business looking to secure funding and take that next step. But a mediocre one is easy to pass over and can undermine how cutting-edge or viable your company actually is.

Every entrepreneur needs to have a solid grasp on the concept, so here, we'll get a more definitive picture of what a pitch deck is, review some of the information you need to include in yours, go over some programs you can use to construct one of your own, see some examples to use as reference points, and pin down how to make yours as engaging as possible.

Pitch decks aren't keynote presentations. You're not trying to blow people away with deep dives and fancy language. The best ones are succinct, straightforward, and easy to digest. Yours needs to be lean — fleshed out with your most impressive, relevant information and organized with some degree of flow and cohesion.

有一些盒子你需要检查,通知ation you need to convey concisely and engagingly. And you need to get those points across without bloating the presentation with too much fluff.

Here are the bases that your pitch deck should cover.

1. Basic Company Information

Start with the fundamentals. It might go without saying, but you need to let your audience know exactly who you are. Include your logo, company name, and contact information — specifically, your phone number and email.

You have to make yourself readily accessible to investors. That's tough to do if you don't include the necessary, baseline details to help them identify and reach you.

2. The Problem

为什么贵公司存在？bob全站app您想补救什么？谁影响？为什么重要？您需要与音高甲板交流一定程度的紧迫性。

Be able to present a pressing, relevant problem that a significant base of prospects goes through. If you can't show that you're solving a real, meaningful issue, your potential investors will likely tune out or ditch your deck at this point.

3. The Solution

好的，所以您已经确定了一个真正的问题，会影响利润丰厚的利基市场。现在，您必须展示如何使用产品或服务来解决它。

Give a fundamental picture of your value proposition here. What does your solutiondo? Don't get too caught up in describing specs and features — you're better off providing a higher-level overview in this section.

4. Your Business Model

Investors need to have a picture of how you plan on acquiring customers and making money — that's kind of the whole point of investing in a startup. That said, the nature of this section is pretty fluid. As you scale and new challenges arise, your business model will probably change.

这里的关键是介绍一个有力的路线图，以展示您的批判性思维和战略计划技能。向您的投资者展示您是您周到和商业化的 - 模型本身可能并没有设置在石头上。

5. Information About the Competitive Landscape

Who are your competitors? How do you stack up against them? How do they serve your target audience? How big is your market in general? Give your potential investors a picture of what you're up against.

然后，解释您的竞争优势。向他们展示您所拥有的，另一侧没有。投资者想知道您将能够与众不同，因此证明您不会成为人群中的另一个面孔。

6.产品或服务规格和利益

Here's where you get into your features a bit. See if you can show what your product or service looks like in practical use. Images are an excellent way to support this. Use mediums like screenshots, diagrams, blueprints, or even real pictures — depending on the nature of your product or service.

7.财务预测

This is one of the most crucial components of an effective pitch deck. Investors are investing because they want to make money — that's the literal purpose of investing. You need to show them that your operation is financially viable.

包括相关指标，这些指标可以显示您将需要什么才能破坏并最终获利。归根结底，投资者是出于某种原因查看您的音高甲板，这是为了衡量您可以提供的潜在回报。在这里，您可以清楚地了解这可能是什么。

8.有关团队的信息

投资者不仅投资于您的产品或服务，而且还在投资您。您需要证明自己值得信赖和胜任。包括有关您，您的员工，您的经验以及您的团队成员可能累积的任何相关赞誉的信息。

Put investors at ease by demonstrating that their investments are going to wind up in capable, sensible hands.

9.有关其他利益相关者的信息

One of the better ways to inspire confidence from investors is to let them know they'll be in good company should they invest. Being able to tout sizable contributions from other investors can mitigate the perception of risk among the VCs looking at your deck.

By referencing success in previous funding rounds or demonstrating that reputable sources have faith in your company, you can put investors at ease and make them more inclined to hear you out — at the very least.

上面的点需要解决,但我们n't do too much for you if they're not conveyed with some style, cohesion, and grace. Let's check out some ways to make yours as engaging and thoughtful as possible.

如何设计不吮吸的音高甲板

1.做你的文字extremely清晰。

那个忘了今天忘了穿联系的人，以某种方式进入了会议室的后排？是的，他需要能够像其他所有人一样看到您的幻灯片。

The significance of creating extremely legible, easy-to-read slides should not be underestimated. It's more than a matter of aesthetics: If your slides are at all difficult to read, even people with 20/20 vision are going to quickly lose interest and zone out.

They didn't come here to expend effort — they came here to be spoon-fed. And it's your job to make your information as digestable as possible. To keep the focus on your content, stick to big, bold fonts on highly-contrasting backgrounds.

不要这样做：

This font color doesn't contrast enough with the background, and the text size isn't large or clear enough to be read comfortably from a distance. Don't make your poor audience stare at this for too long.

做这个：

This font is big and bold enough to be seen from the back of the room, and it contrasts well with the background. When all else fails, a bold sans-serif font is the way to go.

2. Tell a story.

When we process information in list format, the basic language-processing areas of our brains get activated. Scientists call these sectionsBroca's area and Wernicke's area, andthey're responsiblefor translating words we see or hear into coherent meanings — but they don't help us stay interested or retain information.

In other words, bullet points don't usually produce a very exciting reaction in our brains, leaving the rest of our minds to wander.

When our brains are given a story instead of a list, things change — big time. Stories参与我们的大脑的更多部分, including our sensory cortex, which is responsible for processing visual, auditory, and tactile stimuli. If you want to keep people engaged during a presentation, tell them a story.

Centering you presentation around a story, instead of a list of facts or figures, is essential for keeping people interested and leaving a lasting impression.

不要这样做：

This information might be impressive, but it isn't likely to stick with your audience when presented in list form.

做这个：

将您令人印象深刻的案例研究编织到故事中更有可能对观众产生影响。

3. Break everything down into extremely simple parts.

When it comes to pitch decks, it's time to wean yourself off of bullet points. Although they're still better than slapping a dense paragraph of text onto a slide and calling it a day, they can be overwhelming, and prevent your audience from really absorbing your main points.

You might think you're already simplifying your content, but take it a step further. Each slide should convey a single, simple idea — not a multiple ideas, not a multi-faceted idea, and not an idea that requires a degree in rhetoric to meticulously decode.

如果您似乎正在使事情变得太简单，那么您就会处于正确的轨道上。请记住 - 并非您所有的谈话要点都需要在幻灯片甲板上占据房地产。为大创意节省幻灯片空间，然后在其余部分中谈论自己的方式。

不要这样做：

These points might seem simple, but they could be broken down even further and separated onto different slides.

做这个：

There's nothing difficult to understand about this simple, straightforward slide.

4.使要点明显。

每张幻灯片的点应该很明显。您的听众不必努力了解发生了什么，尤其是在涉及图表或图表的情况下。

一个ny information you include on a slide should be immediately translated for the audience, even if you think it speaks for itself. Ask yourself:

• What point are you trying to make by including this piece of information?
• How does this fact or figure connect back to your main premise?
• 您希望观众什么得到out of this slide?

不要这样做：

While this graph clearly shows growth, the point doesn't obviously tie back to your premise.

做这个：

The title on this slide tells the audience exactly what they should take away from the graph, directing them immediately to the conclusion that benefits your cause.

5. Focus on the prospect's challenges, not yourself.

可以肯定地假设您的潜在客户花了一些时间研究您的代理商，因此无需浪费宝贵的演示时间来谈论您的成就或荣誉。

You aren't just convincing the audience you're amazing at your job — you're convincing them that you understand them, and that you're the best person to help them overcome their unique challenges.

The business pitch consultants atBlue Lobsterrecommendaskingyourself a few questions to focus your presentation around your audience:

• "Who is the audience?"
• "What is their problem?"
• "How can you help?"

不要这样做：

尽管这一切都非常令人印象深刻，但它并没有表达对客户的问题的理解，也不会深入研究如何帮助他们。另外，您的潜在客户可能已经从代理商网站的快速扫描中找到了此信息。

做这个：

This slide shows that you've done your research, and expresses a clear value proposition to the prospect.

6. Supplement your deck with additional materials.

Even when it makes sense to use a pitch deck, you don't need to spend the whole presentation talking at your audience. Instead, consider supplementing classic pitch decks with additional materials, such as "handouts, prototypes or posters to encourage discussion so the presentation and the presentation deck are not seen as one and the same."

Now that you have a picture of what your pitch deck needs to contain and how it can best be conveyed, let's take a look at some of the pitch deck-creation resources you have at your disposal.

1.帆布

帆布is an attractive option for any startup looking to easily create visually compelling pitch deck slides without design experience or a substantial budget. It's a simple, straightforward program that has a variety of pitch deck slide templates available.

图像来源：canva

2.HaikuDeck

Haikudeck是另一个简单的设计软件，可将可访问性与强大功能相汇益。bob电竞官方下载它具有简单的界面，并具有各种不同的演示模板，包括用于引人注目的音高甲板的模板。

图片来源:HaikuDeck

3.滑道

滑道separates itself from similar programs with its available library of pitch deck templates. It actually provides presentation formats pulled directly from various companies' successful startup pitches — offering a series of unique, provenly effective avenues for emerging businesses to take.

Image Source: Slidebean

4.Google Slides

Google Slides is a staple of the GSuite — and for good reason. It's an accessible, no-nonsense, free solution that virtually any startup can figure out. With hundreds of pitch deck template integrations available online, Google Slides is one of the better options businesses have when constructing their pitch decks.

Image Source: PoweredTemplate

5.beautiful.ai

Beautiful.ai是一位聪明的演讲制造商。正如他们所说，“这是一名专家甲板设计师，所以您不必成为。”无论您是在寻找种子资金，发展公司以满足需求，还是开始开发新产品，启动推销甲板都将帮助您实现资金目标。bob全站appBeautiful.ai包含的俯仰甲板模板不能更容易使用。

Let's see what these concepts, structures, and points look like in practice.

Pitch Deck Examples

这是一些提供结果的音高甲板。

Uber

MatterMark

AppVirality

Castle

音高甲板不会很快消失 - 无论以下形式开始有多少个音调crazy stunts. Sometimes, a pitch just demands a straightforward, no-frills presentation. And in those cases, you've got to bite the bullet, swallow your creative pride, and open your presentation software of choice.

So, given how fundamentally ingrained in startup culture they've become, it's in your best interest to have a grasp on the nature of pitch decks and a picture of how to do them right.

Editor's note: This post was originally publishedFebruary 16, 2017and has been updated for comprehensiveness.