How HubSpot Helps Users Prepare for Google's Core Web Vitals

It's no secret that pooruser experience (UX)不是将使您的客户和目标受众返回您的网站。差的UX还会对您在Google的搜索引擎结果页面（SERP）上排名的能力产生负面影响。

To ensure your website has delightful UX for your visitors as well as one that meets Google's standards for ranking, you'll want to focus onCore Web Vitals.

Core Web Vitals

高水平Google's Core Web Vitals exist to fix poor user experiences on your website— Google knows that poor UX leads to higher bounce rates and that's why they take page performance into consideration when determining your page's ranking.

Core Web Vitals are meant to be applied by all site owners on each of their web pages to ensure all three Vitals —which we'll talk more about below— are measured.

HubSpot Core Web Vitals

HubSpot’s SEO audit tool reviews all three of Google's Core Web Vitals metrics for you. Below, we’ll cover the ways in which HubSpot can help you prepare for Core Web Vitals.

How HubSpot Helps Users Prep for Core Web Vitals

Google’s Core Web Vitals metrics are part of the search engine’s page ranking algorithm.HubSpot’s SEO audit tool flags pages with unsatisfactory scores based on Google’s Core Web Vitals metrics.Specifically,HubSpot usesGoogle Lighthouseto automatically scan all pages that make up a website. The tool then flags pages that fail any of these metrics.

Three Core Web Vitals that HubSpot’s SEO audit tool flags:

Source

1.Largest Contentful Paint (LCP)

LCP感知到页面负载速度。它指的是页面可以加载并将其所有视觉元素渲染到屏幕的速度。

2.Cumulative Layout Shift (CLS)

CLS是视觉稳定性。它是指用户在网页上体验意外布局变化的频率。

3.第一输入延迟（FID）

FID is load responsiveness. It's a quantifiable measurement of how users feel when a page is unresponsive.

An alternative measurement for FID isTotal Blocking Time(TBT)。TBT是对非相互作用页面进行交互之前多少的可量化测量。换句话说，TBT测量了页面被阻止响应用户输入的总时间。HubSpot scans and flags web pages that have a TBT of超过300毫秒对您来说（因为Google认为良好的TBT不到300毫秒）。

Who benefits from HubSpot’s SEO audit tool?

HubSpot can help you prepare for Core Web Vitals whether or not you’re aCMS Hubuser — in fact, it’s available to those who are CMS Hub Professional and Enterprise users as well asMarketing HubProfessional and Enterprise users. You can use HubSpot's SEO audit tool whether you're on a HubSpot-hosted website or a website hosted by another platform.

Pro Tip: GetHubSpot CMS Hub或者Marketing Hubto begin measuring your web pages' UX against Google's Core Web Vitals.

Start Prepping For Core Web Vitals With HubSpot

使用HubSpot，您将知道您的网页是否符合Google Core Web Vitals。结果，您将能够确保您的网页为访问者提供令人愉悦的UX。此外，您会知道，与不符合Google的标准相比，您的网页有更大的机会为关键字和短语排名。