人性化您的品牌：使您的声音真实（并听到）的8个技巧

企业主及其员工，合作伙伴甚至客户都有一件事是什么？bob综合博彩下载好吧，从最基本的角度来看，它们都是人类。那么，为什么有时候企业在营销工作中展示这一点呢？

Perhaps some people don’t want to show any biases that might deter any potential leads. Perhaps some may want to present themselves as strictly professional. Others may not care about their tone at all, but would rather focus on finding the right keywords to implement throughout their platforms. Some may not even realize just how robotic their brand’s voice really is.
不管怎样,事实的真相是:人性化你r brand is no longer an option, it’s a necessity. People like making connections. They enjoy investing their time and money in people they know are on their side and that they can relate to. So in today’s highly competitive world, it’s definitely in every business’s best interest to find a way to connect to their customers and leads through humanization— no matter what industry you’re in.

以下是一些有用的技巧，以使您的品牌声音更加真实：

1）从内而外开始

In other words, start with creating good company culture. Your CEO(s) and upper management have the potential to spread that culture like wildfire throughout your company, allowing your team to be the true advocates you want them to be.

Then, post about it! If your company did a 5K, post a photo on Facebook of employees happily crossing the finish line. Then make it the cover photo. If your business’s office is festively decorated according to your brand’s colors and theme, post a video tour of it on your website. Or, if your team has recently completed a certification or won an award, talk about it on Google+.

在您的网站和社交媒体平台上展示您的团队成员远不仅仅是拥有基础知识。而且，当您的粉丝/关注者/网站查看器/等时。能够看到在您的公司工作有多出色，他们将更愿意相信您的专业能力。bob全站app

2）使您的品牌的语气个人，平易近人和引人入胜

For many businesses, portraying themselves as industry leaders is essential to generating leads and gaining credibility. And while that is certainly a crucial piece of the puzzle, it doesn’t negate the need for a human element. The reality is, you can still have professional, educational or even highly technical content that still incorporates a fun, caring or engaging tone.

Look at Dollar Shave Club (or any of the brands mentioned in Kim Speier’s blog “7 Boring Big Brands That Used Humor to Amp Up Their Marketing”）。

3) Speak in Your Audience’s Language

您可能有一个以上组成客户群的人。但是，这些小组都没有愿意阅读或听到公司行话，销售谈话或过于蓬松的语言。

If your company is B2B, communicate to your audience in an educational, informative way. If your company is B2C, strike an emotional chord. The better you are at learning your consumers’ language, the more approachable and “human” you’ll appear to them.

4）专注于提供资源，而不是进行销售bob体育苹果系统下载安装

If you’re not already familiar with入站营销，您知道上面的陈述本质上是它的要旨。给您的观众对他们有价值的东西（无需销售），他们会寻找更多。整个步骤旨在通过信任建立关系，该信任基于您提供有用的，可信的资源。bob体育苹果系统下载安装

入站营销也与说听众的语言有关。在提供这些资源的同时，请务必以最有效地与您bob体育苹果系统下载安装的听众说话的方式这样做。您还需要确保提供他们实际想要消费的正确材料。

无论您的入站营销工作包括什么，都应尝试使他们专注于如何使最终用户（而不是您的公司）受益。bob全站app

5) Keep an Active Blog on Your Website

This is an easy— and most importantly—自由的way to show a human side to your audience. Not only does keeping an active blog help with boosting your SEO, staying up to date with topics in your industry and becoming more purpose-driven in your efforts, but it also helps with showing your human side.

It allows readers to see that you’re current, active and educated, giving you more credibility. Plus, as we mentioned in the previous tip, it also helps with your inbound marketing by providing readers with information or educated opinions on topics they’re seeking out. It’s a win-win situation for everyone.

6) Showcase Your Community Manager

If your business has a community manager or similar role, let him or her (or them) take the spotlight for your company by showcasing them on all your online platforms. Put his or her face on your Facebook page with information about that position and personal interests.

显示他或她的Twitter或电子邮件地址so readers to easily access them with questions or concerns. Giving people a face to your community manager will make them feel more comfortable with your brand as a whole and will help build a strong relationship between you both.

7) Apologize and Say “Thank You” When Necessary

众所周知，我们所有人都有缺陷，我们都会犯错。但是，当涉及到我们的业务时，我们经常尝试不惜一切代价保护我们的声誉，即使是我们的业务有错。而且我们绝对不能忘记我们的业务实际上是由人类组成的。

因此，如果您以某种方式将球丢了，请真诚道歉and解决问题的潜在解决方案。人们会感谢您直接解决这种情况，而不是通过他们的投诉来向您面对。

More than that, though, you should be thanking your fans/followers/customers/advocates/etc. often. Something as simple as posting a Facebook status that celebrates reaching 5,000 fans,thanking them专门用于帮助您达到这一里程碑，走很长一段路。

或者，向当前和过去的客户（也许是感恩节）发送电子邮件，以表示感谢他们的业务。这是使观众看到的另一种方式你as humans who care about他们作为人类，不仅仅是一家对建立关系不感兴趣的渴望的公司。bob全站app

8）可用

This isn’t just a tip for upper management, nor is it just a tip for your customer service department. It’s for every member of your team and every part of your brand’s online persona.

如果没有实际的人可以做到这一点，就不会发生人性化品牌。例如，如果您的业务上的某人定期在您的社交媒体平台上发布，他或她也应该可以回应所有粉丝/追随者的评论，问题，评论等。在这个月，忽略了频繁参与的重要性。

如《福布斯》的文章中提到的那样，5 Ways to Improve Your Customer Service” by Sunday Steinkirchner, “In our own business, we value face-to-face interaction with customers, which is often a rarity these days. Whether it’s traveling across the country for trade shows or taking time for a quick coffee or Skype session, our strongest relationships are with the customers we know personally and keep in contact with regularly.”

这是一个很好的机会，可以证明您的企业具有人力，并愿意帮助这些追随者获得信息，分享想法并在推广您的品牌方面感到良好。

All in all, humanizing your brand has a multitude of benefits, including gaining credibility and getting your voice heard. Use these eight simple tips to get started today!