The Ultimate Guide to IGTV

近年来，我们在互联网上看到了视频的力量 - 仅Facebook就会获得eight billion average daily views， 和YouTube's视频平台使青少年成为国家超级巨星（贾斯汀·比伯，有人吗？）。也Cisco report estimatesthat, by 2022, watching video will account for 82% of internet traffic.

分享视频时，营销人员需要考虑各种渠道，例如上述YouTube和Tiktok或Snapchat。还有Instagram电视（IGTV），launched in 2018, is different fromInstagram Stories.

此外,IGTV主要用于smartphones, as the videos are vertical, and users don’t need to rotate their devices to watch. If you're interested in testing out the app for your own business or simply want to know which brands to follow on the app, you're in luck — here, we've compiled all the tips and information you need to get started with IGTV.

There is also a standalone IGTV app that you can download from the app store. To get it, simply go to the应用商店orGoogle Play, search for IGTV, and click Get or Install.

IGTV Video Length

Anyone with an Instagram account can upload an IGTV video.

Unlike Instagram Stories' 15-second video limit,IGTV videos从移动设备上传时，可以长达15分钟，而从网络上载60分钟。

How To Make IGTV Videos

To upload and edit your IGTV video title and description, follow these steps:

1.Open the IGTV app and click on your profile icon. Then, clickUpload Video.如果您尚未获得许可，将要求您允许IGTV访问您的视频库。

2. Select the video you want to upload.

3. Click下一个in the top right-hand corner.

4.添加您喜欢的视频标题和描述，并编辑封面图像，用户在视频开始播放之前将看到这些图像。

5.ClickPost发布您的视频。

您还可以从本机Instagram应用程序上传视频到IGTV。这是：

1.导航到您的配置文件，然后在屏幕右上方选择加号图标。

2. When the创建menu pops up, select IGTV video.

3. Select the video you want to upload, choose your preferred cover, and add a title and description.

4.点击发布到IGTV.

IGTV Analytics

IGTV provides the following in-app analytic insights for your videos: views, likes, comments, average percentage watched, reach, saves, and interactions.

要获取这些见解，请打开IGTV应用程序，然后单击您发布的一个视频。然后，按照以下步骤：

1. Open your video, and then click the "..." icon at the bottom.

2. Select查看见解.

3. IGTV视频见解菜单应出现并包含您的受众分析信息。由于该视频只是一个测试，因此该视频没有分析数据。

The image below displays the IGTV channel preview from popular internet show The Daily Show.

在IGTV上观看视频

一旦您打开IGTV应用程序，视频就会立即开始播放 - 大概希望用户会沉浸在内容中。

要观看视频，只需单击它。如果您不再有兴趣观看它，则可以滚动以查看其他选项。

有四个视频类别：适合您，关注，受欢迎并继续观看。您可以左右滚动以查看您的选项，然后选择要观看的选项。如上所述，您还可以使用搜索栏搜索您已经熟悉的频道，也可以查看您感兴趣的人是否有频道。

To watch an IGTV video within the Instagram app, navigate to a user’s profile, select the IGTV icon, and pick the video you want to watch.

Best IGTV Channels and Brands to Follow

There are hundreds of brands and channels that create impressive and unique IGTV content. If your business is starting from scratch and looking for inspiration, here are a few channels and brands you’ll want to check out:

• Netflix

• NAACP

• The Daily Show

• National Geographic

• Food Network

IGTV的顶级影响者

While IGTV doesn’t have the same audience reach as Instagram or YouTube, it is still a worthwhile platform to use to reach your audience members, especially if they don’t use other video sharing apps you’re on like TikTok, Snapchat, or YouTube.

Below is a list of IGTV content creators using the platform to create content that appeals to their specific niche.

• LaBeautyologist

• Hannah Stocking

• AskDrJess

• Huda Kattan

• 大卫·张

最终，由您决定IGTV是否为您的业务提供宝贵的好处。决定观众在决定时的偏好至关重要 - 他们愿意在IGTV上观看您的品牌，还是在其他地方消费内容？

If you feel your brand does well in relatively unmarked territory, perhaps you want to give IGTV a try. Get out your camera, record some unedited behind-the-scenes looks at your company, and press Post. Your audience insights will tell you soon enough whether it's an avenue worth pursuing.