More companies are using Instagram than ever before — there are now超过2500万业务on Instagram, most of which are small businesses.

To capture a new audience and engage with your existing customers, it's critical you consider using Instagram for your business. With overone billion Instagram users, Instagram is one of the most popular social media tools at your disposal. Download Now: How to Use Instagram for Business [Free Guide + Templates] Instagram已证明出于营销目的是有价值的投资。您可以将产品推向更具针对性和参与的受众,并且比传统的付费广告更便宜。

另外,这是一个无可否认的功能强大的工具,可以传播品牌知名度 - 实际上,90%的Instagram用户在平台上遵循至少一家业务。

但是使用用于业务目的的Instagram看起来很艰巨,特别是如果您只用它供个人使用。在这里,我们将探索如何利用Instagram的力量满足您的所有业务需求。

如何将Instagram用于业务

让我们深入研究您需要采用的六种策略,以充分利用Instagram。

1. Add Value With Your Content

First and foremost, Instagram is a visual platform. To attract an audience, it's critical you spend time delivering high-quality, thoughtful content.

Instagram有highest engagement rate, surpassing Facebook and Twitter. To succeed on Instagram, it's essential you create valuable content that attracts an audience and encourages them to engage with your business. Consider how you can delight your customers while staying true to your brand.

You don't need to just post images of your product to spread brand awareness and increase sales. In fact, in some cases, it's better if you don't. For instance,热口袋sells microwaveable pocket sandwiches. Admittedly, I wasn't much of a fan of Hot Pockets — until I began following their business's Instagram account.

There are only so many times you can post a picture of a sandwich. Hot Pockets goes in a different direction. Instead, they appeal to their audience through humor, often posting relevant memes or funny quotes.

For instance, in response to @ShallowDivers' claim that Hot Pockets aren't sandwiches, Hot Pockets responded with this:

hot pockets instagram posting

Ultimately, it might take trial and error to find the content that works best for your business.

While Hot Pockets relies on humor, other brands likeThe North Face使用令人印象深刻的冒险图像吸引他们的人群。

The point is, brands need to add value to Instagram's community rather than using the platform for advertisements alone. This is critical for your long-term success.

Looking for a few more tips on how to use Instagram to positively impact your business? Check out these Instagram hacks in the video below.

将这些技巧付诸实践,并将您的营销口头禅从“内容为王”更新为“有价值的内容为王”。

2. Maintain a Consistent Theme

Imagine each Instagram post as an individual page of your website — while each post should be good on its own, ideally you'll need to create a cohesive theme to maintain an audience's loyalty.

重要的是要注意,我的意思是从广义上讲“主题”,因为它涉及从主题标签和标题到故事和照片的所有内容。您需要创建一致的语音语调和统一的饲料美学。最终,您与帖子越具体和一致,您越有可能吸引最真实的受众。

您可能会认为最好通过各种主题吸引更多的人,但是最终,将自己的主张置于特定的利基市场中将有助于您建立更牢固,更真实的联系。

For instance, considerMVMT。他们的饲料无疑是一致的,与similar filters and color palette, and an emphasis on darker, edgier images:

MVMT Instagram显示前卫主题

Their consistency is equally obvious in their captions, with phrases like "Create a life you can't wait to wake up to," and "Unexplored paths lead to undiscovered stories." In every post, you'll see the same hashtag: #jointhemvmt.

Undoubtedly, their followers both expect and prefer this type of content, or they wouldn't have followed them in the first place. To continue delighting customers, it's essential MVMT keeps true to their theme.

3. Engage With Your Audience

Engaging with your audience helps your followers feel valued and, as a result, more connected to your business.

There are plenty of ways to engage with your audience. You might reply to comments on your posts, participate in comment threads, run contests or giveaways, use Instagram Storiespolls feature, or give shout-outs to followers on your Stories, particularly if they post something relevant to your brand.

光晕顶级乳制品does a fantastic job of engaging with their audience. They frequently post cute ice cream pictures with the caption "Ice cream is better with friends. Tag a friend you'd like to eat this with." A simple "tag a friend" caption is an effective strategy for growing your audience since your followers will then tag friends who might not know about you yet.

Additionally, Halo Top often does contests and giveaways, like this one:

Halo Top giveaway on Instagram

By tagging winners in their posts, Halo Top incentivizes other followers to engage with their brand in the future. Additionally, Halo Top's giveaways demonstrate their genuine commitment to connecting with their audience.

4. Consider Influencer Marketing

作为一个消费者,你likely seen the recent influx of influencer marketers on Instagram — and for good reason. By leveraging the power of an influencer, who is already authentically connected with her audience and seen as a trusted source of information, you're able to spread brand awareness and drive sales.

Micro-influencing in particular is a strong opportunity for brand endorsement. In fact,一项调查发现82%的消费者are highly likely to follow a recommendation made by a micro-influencer. That surpassed the number of consumers who are willing to follow a recommendation from an average person, like a family member or friend.

You could use your budget and resources to invest in traditional advertising, but it's often easier to create a more targeted, effective marketing campaign through influencer marketing. Ultimately, influencers have already cultivated an engaged, loyal following — by identifying the right influencers for your niche, you're much more likely to find followers who will truly enjoy and support your products or services.

5.实施Instagram广告系列

There are two reasons you might使用Instagram广告 - 传播品牌知名度或提高销售额。

在创建有效的广告系列时,您关注一个目标至关重要。旨在销售产品的Instagram广告看起来与打算吸引追随者的广告大不相同。

For instance, consider thisGreenchefad that showed up on my Instagram feed today. With various images of delicious food and an enticing "$40 OFF" discount, it's likely a high-converting ad. It's very clear what Greenchef's goal is: to get people to buy their product.

Greenchef ad on Instagram

YouTube, on the other hand, invested in Instagram ads for an entirely different reason. Their advertisements, featuring well-known singers like Camila Cabello, entice followers to simply followYouTube Music'sInstagramchannel (and, ideally, YouTube's music channel itself).

YouTube sponsored ad on Instagram

要实施有效的广告系列,您必须在开始创建它之前决定要实现的目标。

选择目标后,您将需要创建广告创意。与我们在“策略一号”中讨论的内容类似,如果您希望您的广告成功,则需要创建高价值的视觉内容。查看Instagram上的其他广告,并考虑如何模拟它们。

Additionally, A/B test multiple variations of the same ad (changing the copy, image, or targeted audience for each version), to figure out what works best for your business.

当您准备创建广告时,您需要使用Facebook Ads Manager。Among other things, Ads Manager lets you narrow in on your target audience (including location, age, and various interests of your ideal demographic), choose yourad objective, and analyze ad performance.

6.利用购物帖子

Shoppable Posts is an Instagram feature that makesselling on Instagram easier。You’ll be able to create posts that provide users with a seamless shopping experience directly on the platform. The advantage of this being less friction for turning your followers into customers.

instagram shoppable post example

Before you begin executing these strategies, you’ll need one thing: an Instagram Business Profile.

A business profile legitimizes your Instagram account and enables you to add critical information like your company's business hours, location, and phone number.

Instagram业务资料的优缺点

“Whoa, whoa, whoa,” you might be thinking. “I don’t know how I feel about committing to all that.

以下是一些有用的优点和缺点,因此您可以在跳入之前确定业务配置文件是否适合您:

Pros

  • Access to metrics on how your posts and stories perform
  • Ability to track how your followers engage with your content
  • Access to features necessary to run ad campaigns
  • 将URL添加到故事中的功能,因此您可以将热情的流量发送到您的网站

Cons

For most brands, the benefits of a business profile outweigh the cons due to the additional features and analytics. However, it’s important to consider your goals before taking action.

如何创建业务Instagram个人资料

为了在Instagram上创建业务配置文件,您必须首先创建一个个人Instagram帐户,然后将其切换到业务配置文件。如果您已经有一个Instagram帐户,请跳到下一节以获取有关进行切换的说明。

如果您还没有Instagram帐户,以下是:

从计算机

  1. Go to instagram.com.
  2. 点击“注册”。
  3. Enter your email address and create a username and password. You can alternatively sign up through your Facebook account.

From an iPhone

  1. 从App Store下载Instagram应用程序。
  2. Open the app once installed.
  3. 点击“创建新帐户”。
  4. Enter your email address or phone number. You can alternatively sign up through your Facebook account.
  5. 如果您注册了电话号码,请按照输入确认代码的说明进行操作。

From an Android

  1. 从谷歌下载Instagram应用玩圣ore.
  2. Open the app once installed.
  3. Tap “Sign Up With Email or Phone Number.” You can alternatively sign up through your Facebook account.
  4. 如果您注册了电话号码,请按照输入确认代码的说明进行操作。

如何切换到您的业务资料

设置Instagram时,请在准备进行切换时按照以下简单步骤操作:

1. Go to your profile on the mobile app.

instagram profile

2. Click the hamburger menu (three stacked horizontal bars) in the top right corner.

Instagram汉堡菜单

3.单击菜单底部的“设置”齿轮。

instagram settings gear

4.选择帐户。

Instagram帐户菜单

5. Choose Linked Accounts.

Instagram链接帐户

6.选择Facebook并按照提示连接您的业务Facebook页面。如果您没有Facebook业务页面,则需要在完成此步骤之前创建一个。如果您的Facebook页面已经链接,请继续下一步。

Instagram链接帐户

7. Once complete, return to the Settings menu.

instagram settings menu

8. Select Account.

Instagram帐户菜单

9. Choose the new option "Switch to Professional Account."

instagram switch to business account

10. Follow the prompts to add any additional details.

instagram additional details about business account

11. Select Done.

现在,您准备开始在Instagram上实施社交媒体策略。从这里,您需要确定要定位的受众,您想要传达的美学和音调以及要创建的内容。

Instagram hacks

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Originally published May 14, 2020 9:00:00 AM, updated February 01 2021

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