How to Make Instagram Story Highlights [+Engage Your Audience]

Did you know that⅓ of the most viewed Instagram Storiesare from businesses? Customers want to see what businesses are posting about on "Stories," however, as you probably know, those are only viewable for 24 hours.

但是，如果您的听众想保存这些故事并以后再回到他们身边（无论是链接还是引用某些内容），该怎么办？这就是为什么Instagram几年前添加了“亮点”功能的原因。

With this tool, brands can save Stories so that customers can look at them whenever they want, indefinitely.

在这篇文章中，我们将引导您浏览如何制作Instagram故事的亮点，然后深入研究如何使用该功能吸引观众的专家技巧。

1. Tap on the plus sign from your profile.

The first step in creating an Instagram Highlight is to tap on the plus sign in the top right corner of the screen when you're on your profile.

2. Select Story Highlight

Then, you'll want to select "Story Highlight."

3. Choose the Story you want to add.

At this point, it's time to choose what Stories you want to save to your highlight. You can choose one or several. Then, hit "Next."

4.选择封面照片，并为您的亮点添加名称。

Lastly, you'll choose a cover photo and then add a name for your highlight. Then, click "Add." To add more Stories over time, you can tap and hold the highlight and then select "Edit Highlight."

随着时间的流逝，您想重新排序或存档您的Instagram故事亮点，您可以选择“编辑突出显示”，然后选择要删除的故事。然后，您可以单击“编辑突出显示”，转到您的Instagram故事档案，然后再次选择帖子。现在，这将再次添加该帖子，使其在高光线程的前面。

Once you've gone through these steps, your Instagram Story highlight will be visible on your profile. But, you might be wondering what picture you should use for your highlight cover/icon. Let's dive in below.

Instagram故事亮点Cover

添加突出显示的最后一步是选择名称和图像/图标。从视觉上讲，最好的办法是创建与之匹配的图标。例如，HubSpot Academy Instagram帐户使用类似的图标来亮点。

As you can see, the icons follow a certain format, are visually appealing, and match the theme of the rest of the feed.

在应用程序中创建重点之前，选择名称并设计所需的图标很重要。

As you're designing the icons, you'll use square dimensions. It's actually very similar in size to the profile picture size. Make sure your icons have an aspect ratio of 1:1 and use dimensions like 2000 x 2000 pixels.

Now that you know how to make an Instagram Story highlight, you might be wondering what the best practices are. Let's review some of the best ways you can use this feature to engage with your audience.

1. Promote your products.

With Instagram highlights, you can promote your best-selling products. Perhaps you design an icon to look like your product, and then name it your product name. In that highlight, you can show reviews for specific products, photos, features, benefits, and more.

Jenni Kim, a marketing manager at HubSpot, says, "Brainstorm your highlights into the topics most relevant to what your audience is looking for to give an overview of what your social brand offers! The highlights act as a compilation or mini archive for your past stories, so it's a perfect way to showcase your past content in a way that's useful to your audience as they learn more about your brand."

This is a great way to engage your audience on Instagram and increase the chances that your followers will purchase from you.

2.添加博客文章。

通过亮点与观众互动的最佳方法是发布关注者想要回到的引人入胜的内容。

例如，您可以添加博客文章链接，并在高光上保存最新和相关的内容。即使您已经在社交媒体上推广了这些帖子后，这将有助于您的观众一个轻松访问您的顶级博客文章的地方。

3.展示访谈。

另一个与你的听众用力推的好方法ough highlights is to post interviews with your employees, leadership, or customers. Or, if you post interview content on your blogs, you can film those interviews and save them to your interviews highlight. This will showcase your series and help you educate your audience.

Interview content is typically very engaging because it's interesting while being informative. It gives a behind-the-scenes look at how others do what they do.

4. Reveal behind-the-scenes footage.

Speaking of behind the scenes, one of the best types of content to post on highlights is BTS footage. Whether you're an individual brand or a company, showing the behind-the-scenes footage is a fun way for customers to see how you do what you do. You can showcase behind-the-scenes footage of product production or of a photoshoot ad campaign.

这种类型的镜头引人入胜，并帮助您的观众与您的品牌建立联系。通过将此镜头节省在您的亮点上，您将扩展参与度，并希望培养有兴趣的和长期的观众，他们不断回来更多。

5. Include events.

在促进活动时，在Instagram亮点上节省信息是确保客户和追随者触手可及的所有信息的好方法。

This helps engage the people who are attending your event (because they'll want to come back to this highlight for information) and promote the event to those who haven't heard of it (if people are looking at your profile, they'll see that you're having an event).

6. Save links.

Of course one of the top ways to get followers to purchase products from you on social media is to add links to your social media pages. If you're an influencer or company, you can save these most asked-for links to a highlight. This makes it easy for users to find a product from you and purchase it.

7.展示您的文化。

Instagram highlights can be used to showcase fun, exciting video footage that reveals what your company culture is like. Perhaps you have someone on your culture team take videos of morale-boosting events.

Or maybe you start a takeover series like HubSpot has on our HubSpot Life Instagram account. With this highlight, we engage our audience every day with a different employee takeover. This employee will basically post a "day in the life" on Stories that day and you can save those to your highlights for whenever people are researching what your company culture is like.

8.回答常见问题解答。

当用户有疑问时，他们会进入社交媒体。吸引这些客户的一种好方法是要有一个常见问题解答重点，您可以在其中讨论用户问的任何/所有主要问题。

9. Incorporate reviews and testimonials.

We all know that people purchase products that have great reviews and testimonials. In fact, it's one of the top elements that impact purchasing decisions. That's why it's a good idea to engage those users who are researching your product by looking at social media with a "Reviews and Testimonials" highlight.

10.提供提示/技巧。

教育听众是在社交媒体上提供价值的最佳方法之一。将您的技巧和技巧保存到突出显示，以继续在Instagram上与观众进行教育和互动。

11. Display sales and discounts.

How do you get the word out about current sales and discounts? One way to do this is through Instagram story highlights. You can save all this information on a highlight so that customers know they can always check this highlight before making a purchase. Again, this keeps users coming back to your profile and engaging with your content.

12. Show case studies.

Depending on your product, people might want to see case studies or use cases for your product. When potential customers go online and look at your social media, that highlight will get them to click and see how other people are using your product or service.

Instagram故事突出是一个伟大的方式来保持important information easily accessible for your audience on your social media. With this feature, you can use your Stories (one of the most popular Instagram features) as a part of your long-term social media strategy.