The Science Behind Brand Success on Instagram [Infographic]

This postoriginally appearedon HubSpot's Agency Post. To read more content like this,subscribe to Agency Post.

Instagram has been slow to open up the network to advertising. It was only in March that the company allowed select brands toinclude links to additional contentin its ads.

Now, the platform is moving into the ecommerce realm with its recently announced"Shop Now" buttons, more sophisticated targeting, and an API for automated advertising.

There is still a lot of opportunity for brands that wish to bootstrap it and build an audience without a paid budget.Kissmetricscreated this infographic to highlight the best times to post, the most engaging filters and colors, and how to increase your following on the platform.