Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users每周在平台上购物。If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting?

Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed.

找到理想的起点是艰难的 - 您在哪里找到灵感?您应该使用什么配色方案?您如何组织帖子使它们看起来像一个单位?

We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one.

新数据:Instagram参与报告[2021版]

创建自己的Instagram主题的工具

Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme.

1.VSCO

VSCO照片编辑应用程序用于创建Instagram主题

Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in.

2.FaceTune2

FaceTune2 photo editing app for creating an instagram theme

FaceTune2是一个强大的照片编辑应用程序,可以在应用商店或Google Play上下载。该应用程序的免费版本包含所有基本编辑功能,例如亮度,照明,裁剪和过滤器。Pro版本可为您提供对修饰和背景编辑的更详细的控制。对于视频片段,请使用Facetune视频直接从移动设备进行详细调整 - 您只需要单独下载该应用程序即可。如果您开始测试Instagram主题是否适合您的品牌,那么FaceTune2是值得尝试的负担得起的工具。

3.帆布

帆布photo editing app for creating an instagram theme

You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand.

4.Adobe Illustrator

photo editing app for creating an instagram theme

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Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed.

5.Photoshop

用于创建Instagram主题的Photoshop照片编辑应用程序

Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s.


1. Transition

If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel.

Transition Instagram Theme Example

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2. Black and White

A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business.@liseesmet'sblack and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon.

黑白Instagram主题示例

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3. Bright Colors

If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience.@Aww.sam's例如,喂食展示一个不太认真对待自己的人。

Bright Colors Instagram Theme Example

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4. Minimalist

For an artsier edge, consider taking a minimalist approach to your feed, like@emwngdoes. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts.

极简主义者Instagram Theme Example

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5. One Color

为饲料选择主题的最简单方法之一是选择一种颜色并坚持下去 - 这可以帮助您引导您的创意方向,并从远处看起来干净和凝聚力。如果您选择美学上令人愉悦和平静的颜色,就像流行的标签中使用的柔软粉红色,这一点尤其吸引人#blackwomeninpink

一种颜色Instagram主题的例子

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6. Two Colors

If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in@Dreaming_outloud’s轮廓。

Two Color Instagram Theme Example

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7. Pastels

类似于一种颜色的想法,这可能是有用的to choose one color palette for your feed, like@CreativeKipi's使用粉彩。尤其是通常用于复活节彩蛋或纸杯蛋糕装饰的粉彩,看起来像幼稚而开朗。另外,他们很着迷且出乎意料。

Pastels Instagram Theme Example

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8. One Subject

从中很明显@mustdoflorida'sfeed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme.

One Subject Instagram Theme Example

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9. Puzzle

Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience.@Juniperoats’posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers.

Puzzle Instagram Theme Example

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10. Unique Angles

从意外角度展示日常项目和活动肯定会引起人们对Instagram feed的关注。与线路创建主题的方式相似,角度使用方向创造兴趣。从相似角度拍摄不同主题的图像也可以将最罕见的照片团结成一个一致的主题。

Unique Angles Instagram Theme Example

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11. Text Only

A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks therules of Instagram那就是图像应该有一张面孔,以获得最好的参与度。这个Instagram主题并非如此。

The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row.

Text Only Instagram Theme Example

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12. Checkerboard

If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in@thefemalehustlers’喂养。

棋盘Instagram Theme Example

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13. Black or White Borders

While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's.@Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand.

Black or White Borders Instagram Theme Example

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14. Same Filter

If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts.

Same Filter Instagram Theme Example

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15.扁平

If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in@thedailyeditedfeed, a flatlay theme looks fresh and modern.

Flatlays Instagram Theme Example

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16. Vintage

If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera.

复古Instagram主题示例

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17. Repetition

In@girleatworld'sInstagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own.

重复Instagram主题示例

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18.混合水平和垂直边界

While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use thePreviewapp and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean.

Mix and Match Horizontal and Vertical Borders Instagram Theme Example

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19. Quotes

If you're a writer or content creator, you might consider creating an entire feed of quotes, like@thegoodquotefeed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug.

Quotes Instagram Theme Example

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20. Dark Colors

@JackHarding's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional.
Dark Colors Instagram Theme Example

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21. Rainbow

One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning.

彩虹Instagram主题示例

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22. Doodle

Instagram上的大多数人都坚持使用照片和过滤器,因此,为了脱颖而出,您可以考虑在(或更换)常规照片帖子上添加图纸或卡通涂鸦。如果您是艺术家或网页设计师,并且想吸引您的艺术能力,这是一个好主意 - 此外,肯定会从您的追随者那里得到微笑,例如下面显示的这些可爱的涂鸦@josie.doodles

Doodle Instagram Theme Example

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23. Content Elements

Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer.
内容元素Instagram主题示例

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24. Structural Lines

Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting andfind symmetry尽可能地在图像中。

Structural Lines Instagram Theme Example

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25. Horizontal Lines

If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance.@mariahb.makeupemploys this tactic, and her feed looks clean and intriguing as a result.

水平线Instagram主题示例

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How to Create an Instagram Theme

1. Choose a consistent color palette.

任何Instagram的主题是由一个主要的因素ency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a completecompany rebrandmight require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram.

For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors.HubSpot's Instagram例如,主要使用蓝调,橙色和蓝绿色,在HubSpot的网站和产品上突出显示了三种颜色。

另外,也许您选择上面列出的一个主题,例如黑白。无论如何,要创建一个Instagram主题,您在所有内容中都坚持一些颜色至关重要。

2. Use the same filter for each post, or edit each post similarly.

As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try anediting app like VSCO or Snapseed。Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure.

Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed.

3.使用视觉饲料计划者提前计划帖子。

It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during agood time of day

Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner likeLater或者Planoly。Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts.

4. Don't lock yourself into a theme you can't enjoy for the long haul.

In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later.

Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole.

When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme.

如何使用的stagram Theme on Your Profile

1.在选择主题之前选择要发布的照片​​。

When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like aphoto dumpthat happens to have the same filter on it.

要策划完美的Instagram主题,请在选择主题之前选择您打算发布的照片​​。我强烈建议您也将这些照片放在九平方网格中,以便您可以看到照片如何混合在一起。

2. Don’t forget the captions.

Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile.

如果您有一些作家的障碍,请查看这些201 Instagram captionsfor every type of post.

3. Switch up your theme with color blocks.

Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule —color transitions。一些最好的主题根本不是基于特定颜色的。与其在整个Instagram feed中使用相同的调色板,不如将每张照片互相融合在一起。这样,您可以包含更多的照片,而不必将自己限制在特定的色调上。

A Cohesive Instagram Theme At Your Fingertips

Instagram营销不仅仅是数字。随着米ost visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic.

Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

新的呼吁行动
新的呼吁行动

Originally published Aug 9, 2021 1:30:00 PM, updated August 09 2021

Topics:

Instagram Marketing