每月十亿active users, Instagram is undoubtedly one of the most popular social media platforms today. But the sheer volume of users can make the tool feel intimidating -- how is your business supposed to stand out?

在Instagram上验证您的品牌可能会感到困难,尤其是在有eight million other business accounts在这个平台上。如果你是一个小公司,你know the struggle of growing an audience and engaging with your followers.

Ultimately, when you spend time and effort curating the perfect Instagram presence, it can be frustrating when you don't see an immediate return. For some, this is when buying followers or using a growth service becomes an option.

在这里,我们将探索什么是增长服务,您可以使用的增长服务的选项来增加Instagram上的追随者计数,以及在不使用第三方服务的情况下促进受众和参与度的替代方法。

Download our essential guide to Instagram for business for more helpful tips  and tricks.

什么是增长服务?

A growth service is a third-party tool that can be purchased to grow followers and engagement on social media. Growth services can be organic or automated, and can sometimes violate a social media platform’s Terms of Service.

Purchasing followers is becoming more common as influencers rise and followers become a sort of currency. But your audience -- your real audience -- knows better. Buying followers is a tactic that is easy to see through, doesn’t impact long-term engagement, and can actually lower your brand's reputation.

For a long time, the place to purchase followers was Instagress. Instagress was a growth service that used automation to artificially engage users through likes and follows.

Instagress的倒塌不能将其指向一件特定的事情,但可以归因于Instagram的Terms of Serviceupdates that make using a third-party service risky business, especially if it involves automation. If Instagram senses your followers are bots, or bots are engaging with users on your behalf, your account can be temporarily or permanently banned.

和that warning in mind, if you're looking to increase your following, here are some Instagress alternatives you can use to increase your follower count, followed by ways to boost your following and engagement without relying on a third-party service.

1。社交steeze

SocialSteeze增长服务使用机器learning to engage followers by targeting accounts through usernames, location, and hashtags. SocialSteeze assigns you a dedicated account manager to build growth in engagement and increase followers over time. Since there is a real human behind this growth service, it complies with Instagram’s Terms of Service -- therefore your account is safe from deactivation.

Pricing:

  • 常规计划:每周$ 15或每月$ 38。Includes a targeted audience, a guarantee of real followers, and a fully managed service.
  • Elite plan: $25/week, $99/month, and has the option of one payment annually of $449. Includes everything in the Regular plan, plus priority support and double the engagement.

2。Magic Social

Magic Social also connects your account to a dedicated growth manager, who engages with people on Instagram for you. Magic Social also uses targeting to connect you with relevant followers.

像Socialsteeze一样,Magic Social是Instagress的低风险替代品,并为其服务,计划和定价提供了出色的评论。

Pricing:

  • 常规计划:每周$ 15或每月$ 38。包括有针对性的受众,真正的追随者的保证以及维护的服务。
  • Professional plan: $25/week, $99/month, and has the option of one payment annually of $420. Includes everything in the Regular plan, plus priority support and double the engagement.

3。Kicksta

Kicksta uses human outreach to connect with Instagram users through likes, comments, and follows. You provide Kicksta with Instagram accounts that have followers with whom you'd like to attract. Then, via your account, Kicksta likes photos from those individual users to spark engagement. The hope is that since these accounts have similar interests to your brand, it will increase the chance that they'll follow your business.

这项服务类似于让Instagram社区经理整日喜欢您的图片。而且每天不到1.65美元,这是非常实惠的。但是Kicksta仅提供您帐户中的喜欢,并且无法通过消息或评论进行讨论,这是您缺少入站营销策略的至关重要点。

Pricing:

  • Moderate Growth plan: $49/month. Includes up to 1,000 engagements a day, video onboarding, and 10 unique targets. This plan is marketed towards Instagram savvy influencers or entrepreneurs.
  • Maximum Growth plan: $99/month. Includes up to 1,500 daily engagements, 40 targets, premium support, and more.

4。组合

Combin追随者参与应用程序,您可以download on Windows, Mac OS, or Linux. The app provides you with an easy-to-use set of tools to organically boost your following. The tools it offers are focused on growing your followers and fostering relationships. With search tools and machine learning, you can find users who are already engaged with similar accounts and prioritize the users that are most likely to become your new loyal followers.

界面本身非常易于使用。这更像是一种自我管理工具,而不是增长服务。您没有付钱给别人(或机器人)为您完成工作。它需要品牌知识和时间来输入搜索并发现潜在的追随者。

Pricing:

  • Starter plan: Free. This is a good way to try out the functionality of the application before purchasing.
  • Personal plan: $10/month. Includes management of one account, 1,000 instant search results for posts and users, and in-app actions.
  • Business plan: $30/month. Includes management of five accounts and everything in the Personal plan.

5。Upleap

Upleap pairs you with an account manager who is dedicated to growing your account. You can also sign up for a trial period to test if this growth service is right for your Instagram goals. Upleap uses targeting to find users who will want to engage with your content. Upleap guarantees that it will only interact with real users, which will hopefully help your engagement in the long-term.

Pricing:

  • Lite plan: $39/month or $349/year. This plan is best for personal accounts and upcoming influencers.
  • 标准计划:$ 69/月或$ 579/年。如果您正在寻找更快的增长,那么该计划将适用于更大的影响者和企业。
  • Premium plan: $99/month or $709/year. The fastest option for businesses and influencers.

6。贾维

Jarvee是Instagram营销自动化软件。bob电竞官方下载使用Jarvee,您可以自动对新关注者(例如直接消息,喜欢和评论)进行自动响应,以与您的受众互动。Jarvee无需花费数小时与用户自己互动,而是自动化此过程。该软件还bob电竞官方下载包括基于主题标签和位置的受众定位。这项增长服务跨多个平台,不仅是Instagram,您都可以为每个帐户设置不同的自动化设置,包括交互之间的时间和何时传递消息。

使用此服务,您正在管理自己的帐户,而不是让外部代理商访问。您还可以直接从Jarvee安排帖子,这一功能很难在其他Instagress替代方案上找到。Jarvee目前仅在Windows上可用。

Pricing:

  • Starter plan: $29.95/month. Includes all scheduling and automation features, allows you to connect 10 accounts with premium customer support.
  • Personal plan: $69.95/month. Includes all scheduling and automation features, allows you to connect 70 social accounts, and also includes premium customer support.
  • Premium plan: $99.95/month. Includes everything on the other two plans, but allows connection to 150 social accounts.

Now that we've explored Instagress alternatives, here are some ways to grow an engaged, real following without a third-party service.

1。Implement an Instagram Ad Campaign

If you have the money to spend on followers who won't actually increase your engagement in the long run, why not put that money behind a paid promotion? Start a campaign with the intent of brand awareness, and target an audience that is likely to be interested in your account.

您必须创建一个高价值的视觉广告,以确保其性能良好。查看您目标受众所关注的公司的其他广告。Instagram广告变得越来越受欢迎,因此您需要在广告内容和观众定期与之互动的内容之间取得平衡,因此您的付费广告系列不会破坏。

To create your campaign, you'll need to useFacebook Ads Manager。Ads Manager lets you choose your target audience through various demographics, yourad objective, and analyze your campaign’s performance.

2。Experiment with Content

When do you post to Instagram? How many hashtags are you using? Are you sticking to a certain aesthetic when you could be branching out?

如果您每天同时发布,您可能会缺少一些目标受众。Instagram最佳实践建议在2 p.m.- 3 p.m。在工作日。虽然大多数帐户就是这种情况,但最佳实践可能是个体。也许您的目标受众在早上通勤时比午餐时更活跃。尝试测试不同的发布时间,以查看您的参与度是否增加。

Another thing to experiment with is the type of content you're posting. If your account consists of only product photos, try a graphic quote or a meme. The posts that stick out from your usual content tend to capture attention. Who knows -- maybe you’ll find a new content execution that you've never considered before.

3。Interact with Followers

One sure-fire way to increase engagement is to interact with your followers regularly. It may seem simple, but a lot of business accounts drop the ball on this.

Interacting with your audience shows them that you care about what they have to say, and that makes them more likely to stick around. If someone uploads a photo and tags your account, like and comment on it. Reply to comments on your posts. You don't have to reply to everything, but your customers will notice the effort. This makes your brand feel more personable, and therefore easier for people to engage with.

At the end of the day, Instagram is an incredible marketing tool. It's important to build a following, but following means nothing if your audience isn’t taking action.

Bots and unengaged followers may look good on the surface, but customers who are interacting with and buying your products are what grow your business.

4。Establish a Story Strategy

InstagramStories can drive engagement and value, and are a great way to connect with your audience daily. You can use stories to grow brand awareness, increase traffic to blogs or newsletters outside of Instagram, and share sponsored content.

最受看法的Instagram故事中有三分之一来自企业,因此请确保您不要忽略此参与工具。尝试发布有关行业新闻的信息,并使用民意调查或问题等参与bob官网官方网站策略。就像您的饲料一样,您的故事应包括促销内容和轻松,有趣的内容的完美结合。

When establishing your Instagram Stories strategy, you should look back at your brand and social media goals. This will help you focus on the right content to post.

Because of the ephemeral nature of Stories, there isn't any danger in posting a few every day. Your completion rate may start to dwindle after seven to eight frames, though. And unlike feed posts, there isn't an optimal time for you to be posting. Stories are a great way to get creative and stay current.

To increase the discoverability of your stories, be sure to add a location tag and hashtags. Users have the ability to search for Stories by hashtag and location, and if your engagement is high you might end up on the Explore page -- which will bring new users to your content.

While using an Instagress alternative is an easy option for quick Instagram growth, there's no better way to ensure your audience is engaged than targeting and attracting them yourself. Ultimately, if you're not managing your own brand voice and engaging with followers directly, you aren't going to be able to turn those followers into long-term customers.

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how to use instagram for business

最初发布于2019年3月14日上午7:00:00 AM,2019年10月30日更新

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