证明您需要移动电子邮件优化的15个统计数据

I don't know about you, but when I get an email on my phone and have to squint my eyes to try and make out the words, I hit delete. The emails I'm deleting aren't spammy, unpersonalized messages -- they're just poorly optimized for mobile. And I'm not the only person who does this.

实际上，在这篇文章时，有49％的民意调查参与者on LifeHacker从他们每天收到的电子邮件中投票，仅有的25 or fewer of them were spam. That was the smallest bucket that the 3,304 voters (thus far) could choose from.

如果实际上每天只收到一小部分电子邮件，则意味着您有机会在用户收件箱中真正竞争注意力。而您的移动准备就绪可能只是使您造成或打破的原因。

The following 13 stats explain why.

案例＃1：移动电子邮件使用率正在增加

1) 74% of smartphone owners use their devices to check their email.（来源：Gartner)

2）现在，移动设备构成了大多数电子邮件的打开，为51％。（来源：Litmus)

3) 68% of Gmail and Yahoo opens are coming from mobile devices.（来源：Litmus)

4）到2018年底，全球移动电子邮件用户预计将超过22亿。到这个时候，预计80％的电子邮件用户可以通过移动设备访问其电子邮件帐户。（来源：radicati)

带走？Prepare mobile-friendly emails.

越来越多的移动用户正在通过其移动设备访问电子邮件。为了有效地查看您的电子邮件营销活动的结果，您需要确保所有这些电子邮件都准备好阅读74％的智能手机所有者，这些智能手机所有者使用手机检查电子邮件。

案例2：企业没有准备移动

5) Only 11.84% of newsletters use responsive design techniques to optimize their layouts for mobile devices.（来源：Equinux)

6) 24% of companies aren’t optimizing their email creative for mobile viewers in any way.（来源：Experian)

7）39％的营销人员没有移动电子邮件的策略。（来源：经济文献)

8）超过95％的电子邮件仅在一台设备上打开。很少有用户首先在移动设备上打开电子邮件，然后再保存桌面。（来源：结)

9）70％的消费者立即删除电子邮件，这在移动设备上呈现不佳。（来源：蓝角)

带走？用移动优化的电子邮件击败竞争。

Despite rising consumption of email on mobile devices, many businesses refuse to address this shift. The technical and expertise changes needed to become an early adopter prevents marketers from investing in a mobile email strategy. Don't let that be you! Mobile phone owners aren't starring emails on their phone to be read later. Once they read it once on their phone, they're done.

You can either be another unoptimized sender, or you can get on the mobile trend before the competition does and start winning deals faster through mobile. Fortunately many tools are available to show you where your email traffic is coming from,包括信号, a free email tracking tool that will show you who is opening your emails and what device they opened it on.

Case #3: Mobile Emails Generate Revenue

10）明年有56％的购物者可能会通过移动应用程序进行购买。（来源：一个dobe)

11) 69% of shoppers are influenced to make a purchase on mobile by company emails.（来源：一个dobe)

12) 90% of consumers who have joined mobile loyalty programs feel they have gained value from them.（来源：Zoomerang)

13）特别优惠（27％），凭证（21％）和实时跟踪（21％）是最喜欢在移动设备上接收的电子邮件类型。（来源：edialog)

14) Nearly two-thirds of consumers subscribed to mobile marketing indicate that they have made a purchase as a result of receiving a highly relevant mobile message.（来源：Responsys)

15) Mobile offers are redeemed 10X more frequently than print offers.（来源：eMarketer)

带走？使用移动电子邮件内容赚钱。

Whether you're an ecommerce business directly generating sales from email sends or a B2B company sending a dedicated marketing offer to increase lead flow, mobile-friendly emails can benefit your bottom line.

Now I'm not going to lie, optimizing for email can take some time. But investing just a little more time when preparing your mobile campaigns can go a long way in benefiting your business.