150个Google上最昂贵的关键字（按行业）

你可能听说过Google Ads是从搜索引擎流量中获取ROI的快速方法。这是一个吸引人的前景，尤其是因为Google使用PPC（每次点击付费）模型运行，您只需支付实际到您网站的流量。但是，将Google交给您的资金是一个令人担忧的前景，尤其是如果您听说有传言说，如果您在竞争性的空间中以一些最昂贵的关键字竞标，则可能会过高。

最好的策略是和你可以做erstand exactly how Google Ads determines cost per click (CPC) on specific keywords, what makes certain keywords more expensive, and how you can build your ad budget in a way that actually gives you ROI.

Google广告如何确定关键字成本？

Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it — the more people search for a certain keyword, the more expensive it is.

广告位置由动作系统确定。当用户搜索您的查询时，这两个因素的综合影响将确定您的广告是否以及将广告放置在页面上：

• 这maximum bid you specify for the keyword
• Google给您的广告的质量分数

这se two factors will help Google determine your ad rank. In short, higher bids and higher quality ads win the best placements.

如果用户最终单击您的广告，则使用以下公式确定单击该的成本：

这ad rank of the person below you除以您的质量分数plus$ 0.01。

考虑到这一点，只要您拥有一个可靠的关键字策略和高质量的广告，即使在Google广告上花费更多的组织上，您就可以赢得广告位置。唯一要记住的是您的竞争有多严格。

Most Expensive Keywords by Industry

While it's difficult to quantify the most expensive keywords on Google because of the sheer amount of data that changes daily, we've broken down the most expensive keywords for some of the most common industries:

Legal

顶级CPC：$ 1090.00
Average CPC: $6.75

这legal industry has some of the highest CPCs in this article, primarily due to the high amount of competition they're up against and the higher ticket service cost. For this industry, we looked at keywords relating to "lawyer," "attorney," "legal services," and a few other related keywords. Here are the ones that topped the list:

Medical

顶级CPC：$ 90.00
平均CPC：$ 2.62

What's curious about this is that we targeted keywords around the top most common types of doctors, yet it was still urgent care and detox programs that dominated the highest costs per click.

Marketing & Advertising

Top CPC: $165.00
平均CPC：$ 3.33

Marketing professionals in this space presumably know advertising tricks to help keep costs down, but this industry is also more likely to put value in Google Ads. That's why the average CPC is relatively reasonable compared to these top CPC keywords:

Business Software

Top CPC: $95.00
Average CPC: $3.80

对于此类别，我们不想包含“ SaaS”，因为这不是消费者将用来找到他们选择的软件的关键字。bob电竞官方下载取而代之的是，我们使用围绕“业务软件”的汇总关键字来查看最昂贵的CPC是什么：bob电竞官方下载

房地产

Top CPC: $95.00
平均CPC：$ 2.37

奇怪的是，尽管汇总了与“房地产经纪人”和“房地产经纪人”以及其他基于服务的关键字相关的所有关键字，但使用“快速”或“与现金”的描述性关键字似乎超过了其他所有其他关键词每次点击费用。

家Improvement Services

Top CPC: $320.00
Average CPC: $6.40

这home improvement industry is a large one, but we focused primarily on services such as HVAC, plumbing, and restoration and renovation. It seemed as though air conditioning and water damage seemed to be the ones with the dominant CPC in this group:

Automotive

Top CPC: $50.00
平均CPC：$ 2.46

For this industry, we decided to pull keywords relating to "auto repair," "auto body," and "dent removal," taking care to remove any insurance or car accident litigation keywords. You'll notice that lower ticket items such as oil changes and tire services are not present on this list. We can reasonably assume that advertisers in this category want to put their advertising dollars toward higher ticket items:

Insurance

Top CPC: $280.00
平均CPC：$ 3.44

汽车保险完全主导了保险业：

贷款与金融

Top CPC: $320.00
平均CPC：$ 3.44

In the finance space, we compiled keywords relating to banking, credit, debt, loans, mortgages, and more. The common theme among the high-CPC keywords was debt relief or loan acquisition (VA loans being especially popular):

Education

顶级CPC：$ 140.00
平均CPC：$ 2.40

It's clear that online learning overtook the list of high-CPC keywords. This is likely due to smaller ticket educational items such as certifications, courses, and training not providing high enough ROI to justify such high costs per click.

Some Notes About Our Methods:

最高的CPC关键字列表是根据每个行业约10,000个相关关键字确定的。该信息是从AHREF访问的，并于2020年4月3日汇编，仅应用于编辑目的，因为那里还有更多关键字，CPC可能会随当前的行业和经济状况而变化，并且关键字工具将提供不同的数据。在做出广告决策之前，请务必执行自己的关键字研究。

每个行业的平均CPC无法从小型数据集中确定，因此我们从Wordstream的关键字基准报告。

没有看到您的行业代表吗？请按照以下步骤找到最相关的关键字的关键字成本。

我如何找出关键字成本多少？

Thankfully, not everything on the Google Ads platform is so expensive. In fact,Wordstream估计Google的平均CPC在$ 1到$ 2之间。

使用类似的CPC，您可能准备好：

• Decide if Google Ads is right for your business
• Find out the true cost of your most desired keywords
• 估计为潜在客户生成引擎提供动力的预算

不幸的一部分,是谷歌的关键word Planner is no longer available for use if you don't have an account. That means you'd have to go through the entire process of signing up and providing your payment information upfront, before you're ready to create your first campaign.

That means you need a way to find keyword cost estimates before committing to a campaign. Here's how:

使用第三方关键字研究工具

好消息是，Googbob官网官方网站le并不是您唯一可以获取有关关键字成本和数量数据的数据的地方。您可以使用许多关键字研究工具来估算您想要在广告系列中定位的关键字的CPC。

Brand Overflow

Brand Overflow allows you to look up 10 keywords completely free, so if you’re doing preliminary research, this is a great option. After your 10 free keywords, their plans start at $9 per month.

这是如何估算品牌溢出中CPC的方法：

1. Navigate to the关键词Tool。
2. 在第一个字段中键入所需的关键字。
3. 确保第二个字段准确地描述您要定位的地理位置。
4. Click the Search button.
5. 向下滚动并查找左侧的AVG CPC框。

SEMrush

Semrush还是一个全面的SEM和SEO平台，其中包括关键字研究和发现是其功能的一个子集。不幸的是，它不会在不注册帐户的情况下提供任何免费的关键字搜索。

Plans start at $99.95 per month, but have the option to take advantage of a 7-day free trial. This is a great option for those who are doing more in the digital space than just setting up a Google campaign.

这是在Semrush中估算CPC的方法：

1. Create an account or log in。
2. 将关键字输入到顶部的搜索栏中。
3. Click the Search button.
4. You will be directed to the Keyword Overview tool, and CPC is at the bottom of the first box on the left.

ahrefs

ahrefsis also a full-scale SEM and SEO platform. Its plans start at $99, but there is no free trial. In order to determine if this software is worth the investment, you can start a 7-day trial where you get access to all features for $7.

This is also a great option for individuals investing in search as part of their ongoing website and digital marketing strategies.

这是在AHREF中估算CPC的方法：

1. Create an account or log in。
2. 单击顶部菜单中的关键字Explorer选项。
3. 确保在该领域的顶部选择Google。
4. Type your keyword(s) into the field. If you are wanting to do multiple keywords at once, separate them with commas or line breaks.
5. Click the button with the magnifying glass.
6. CPC is represented in the third box in the top row.

在Google广告中设置假活动

如果第三方关键字研究工具的成本打开您，您仍然可以使用Google的关键字计划器。您只需要进行竞选过程，然后关闭竞选活动即可。

Note: By doing this, you'll see a temporary $50 authorization which Google uses to verify your payment information. This is typically removed within a week. If you don't turn off your campaign, your card will be charged every 30 days or when you reach your billing threshold. Be sure to reviewGoogle的计费政策在接受此建议之前。

这是：

1. 注册Google广告帐户。
2. 浏览提示设置您的第一个广告系列。
3. 完成后，单击探索您的广告系列。
4. In the first card that shows the campaign you just created, click the arrow next to Pending.
5. Select Pause campaign.

Once you verify that you really want to pause the campaign, you now have a Google Ads account and can use the Keyword Planner for free (once the verification money is returned to you, of course). The plus side to this approach is that if you decide to move forward after your keyword research, you already have an account set up and a jump start on building a campaign.

Here’s how to estimate CPC in Google’s Keyword Planner:

1. Navigate to the关键词Planner。
2. Click Get search volume and forecasts.
3. Type your keyword(s) into the field. If you are wanting to do multiple keywords at once, separate them with commas or line breaks.
4. Select Historical Metrics from the top menu.
5. Google没有提供平均CPC，而是提供较低的范围估计值和高范围估算。这些表示在表的左侧列中。

Getting CPC costs for your target keywords is the first step toward setting up your Google Ads campaign. The next thing you’ll want to do is determine the budget you’ll need to achieve your goals with the campaign. Start by reading ourUltimate Guide on Google Ads或下载我们的免费广告套件。