Google说，新闻稿和来宾帖子中的优化链接可能会损害您的SEO。

这些搜索引擎优化您发送的新闻稿是否实际上可以提高您的搜索排名？您正在写的那些来宾博客文章呢？尽管新闻稿中锚定文本链接是否实际通过搜索值的问题一直值得商bat，但Google的最新更新似乎对这些问题有了更多的了解。

On Friday,搜索引擎土地报告that Google had sneakily updated its Webmaster Guidelines'Link Schemes document。If you're not hip to the SEO lingo,链接方案are "any links intended to manipulate网页排名or a site's ranking in Google search results ... [including] any behavior that manipulates links to your site or outgoing links from your site." This, according to Google, includes what are called不自然的链接-- "links that weren’t editorially placed or vouched for by the site’s owner on a page." And this, my friends, is where press releases factor in.

Google说，新闻稿中优化的锚文本链接有资格为“不自然链接”

One of the examples Google provides for what qualifies as anunnatural linkis as follows:

Not to Mention Guest Blogging ...

So, Google Is Putting Muscle Behind PageRank Again?

"I actually think the most interesting thing about Google's recent update is the fact that Google appears to be putting more muscle behind PageRank again, which was sort of MIA for a while," says Churt.

If it's been a while since you've heard the term,网页排名is a link analysis algorithm that determines the value of inbound links. You might also know it aslink juice。网页排名is a number (from 0 to 10) that Google assigns each page on the internet based on how "powerful" a web page is in terms of the number and quality of links coming into that page.

In fact, a few years agowe blogged about why PageRank is irrelevant。So is it now making a comeback? The thought is intriguing, and it's something we marketers should be mindful of.

再次，SEO都回到用户体验

We've said it before我们会再说一遍：SEO实际上应该全部与用户体验有关。将其视为搜索experienceoptimization rather than searchengineoptimization. It's not simply about getting found in search engines; it's about optimizing for用户so they actually click through to your content. In this case, think about user experience as the goal of your link strategy in external content such as press releases and guest blog content. Here's what I mean ...

正确的方式使用链接新闻稿

We're not saying you can't include any links in your press releases. What Google advises against is "links with optimized anchor text" --optimizedbeing the key word here. In other words, keyword-rich, as you saw in that earlier example.

不可否认的是，链接在新闻稿中很重要。但是，您应该使用它们来推动意识并将流量带回您的网站，而不是将其用于SEO。实际上，新闻稿的唯一真正潜在的SEO好处是，记者或博客作者认为该版本的内容足以自然地写并链接回您。这也意味着，正如我所说，发行版的内容实际上需要引人注目。

因此，与其将新闻发布中的链接用于“链接果汁”，而要简单地将它们作为网站的侵入，以获取有关该版本内容的更多信息。想想您用作新闻稿读者的资源的链接，而不是在搜索排名中提高的方bob体育苹果系统下载安装式。因此，如果您正在撰写新闻稿，以帮助您推广您的真棒新闻product launch，包括回到网站上的页面，提供有关该新产品的更多信息的链接 - 无论是产品页面，登陆页面以注册该产品的演示还是博客文章。

都是关于锚文字的

Furthermore, steer clear of using keyword-optimized anchor text for your links, as Google warns against. As an example, if we were writing a press release about our new Social Inbox tool, we'd do something like this:

Click here to learn moreabout our new social media monitoring tool, Social Inbox.

Instead of something like this:

阅读有关我们的新的更多信息social media monitoring工具，社交收件箱。

And considering Google also qualifies keyword-optimized anchor text links in guest blogging content as a link scheme, you might also want to take this advice for your external guest blog content, as well. Although Google does include the term "large-scale" in reference to the来宾博客广告系列that violate its guidelines, it's unclear whether guest blogging in moderation and using optimized anchor text links is okay. To play it safe, use guest blogging opportunities not as a way to generate lots of inbound links through a ton of mediocre content, but rather as a way to establish thought leadership and get your high-quality content in front of new audiences.

您如何看待Google的安静更新？这会改变您的新闻发布方法...还是来宾博客？

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