150 Power Words to Add Some Oomph To Your Copy & Deliver Results

Jay Fuchs
Jay Fuchs

Published:

我可以guaranteeyou that this article will be绝对地eye-opening.

It will provideactionable,research-backedinsight that'sproven把你的营销复制frommind-numbingtomind-blowing.

I know what you're thinking —"Wow! The language you just used was absolutely electric! I'm totally engaged and emotionally invested! I need to read this article and learn more about whatever it's discussing! Wow!"

好吧,我在那里使用的单词(让您完全引人入胜且感兴趣的单词)旨在触发情感反应并引起人们的注意。它们被称为电源词,它们是从营销副本中获得更多资源的强大资源。bob体育苹果系统下载安装

Here, we'll explore the concept of power words a bit further and see a list of 150 of the most effective ones.

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Power words are evocative — that's the key to their appeal and efficacy. They subconsciously urge readers to take action. Words like "amazing", "definitive", and "jaw-dropping" give some extraoomphto your copywriting.

They're over-the-top enough to play on strong feelings and trigger high-arousal emotions. Taken together, those factors can put a certain urgency behind your copy — one that consumers have been known to respond to.

It's also worth noting that power words' utility extends beyond traditional marketing copy. These words can be used in sales or marketing emails, to urge consumers to read blog posts, or to flesh out successful CTAs. In all those cases — among several others — power words have been known to prompt action and increase conversion.

Power words tend to play on emotions related to fear, encouragement, anger, lust, greed, safety, and taboos. For the sake of our list, we've condensed those components into three categories that are immediately relevant to business —urgency words, affirmation words,andsecurity words.

Without further ado, here's our list of the most effective business power words.

Urgency Words

紧迫性的词是为了在产品背后产生直接的,紧迫的需求的印象。它们被用来推动诸如稀缺和价值之类的概念 - 让消费者相信他们只有太多时间来利用出色的交易。

1. Bargain

2. Before

3.大

4. Big Deal

5. Big Time

6. Billion

7. Bonus

8. Cash

9. Cheap

10. Deadline

11.美元

12. Double

13. Exclusive

14. Expiring

15. Extra

16. Fast

17.决赛

18. First

19. Frenzy

20. Giveaway

21. Huge

22. Hurry

23.立即

24. Instant

25. Jackpot

26.限量

27. Luxurious

28. Massive

29. More

30. New

31. Now

32. Premiere

33. Prize

34. Profit

35. Quick

36.减少

37. Rich

38. Running low

39. Running out

40. Save

41. Savings

42. Scarce

43. Special

44. Surge

45. Ultimate

46. Value

肯定的话

Affirmation words can be used in two main contexts — highlighting a product or service's high esteem or boosting consumers' self-perception. They can show that an offering goes above and beyond its competition or lead prospects to believe that a product or service will improve howthey're被周围的世界所感知。

47.惊人

48. A-Plus

49. Astonishing

50.惊人

51. Awesome

52. Beautiful

53.幸福

54. Breathtaking

55. Brilliant

56. Celebrate

57. Celebrated

58. Colossal

59. Courage

60. Daring

61. Delight

62. Effortless

63. Empower

64. Epic

65.好

66. Excited

67. Extraordinary

68. Eye-Opening

69. Fabulous

70. Fantastic

71.无所畏惧

72. Fierce

73. Flawless

74. Glorious

75. Greatest

76. Grit

77. Happy

78.心

79. Hero

80.希望

81. Incredible

82. Jaw-Dropping

83. Life-Changing

84. Lovable

85. Magic

86. Mind-blowing

87. Miraculous

88. Next-Level

89. Perfect

90.现象

91. Remarkable

92. Sensational

93. Spectacular

94.辉煌

95. Staggering

96. Striking

97. Stunning

98. Terrific

99. Thrive

100.无与伦比

101.难以置信

安全词

这些词通常用于使消费者放松。他们表明产品或服务经过了经过良好的测试,可信赖的和安全的。安全词旨在首先显示几个otherconsumers reliably use the product or service in question.

102.超越

103. Accredited

104. Anonymous

105. Approved

106. Authentic

107. Automatic

108. Authoritative

109. Authority

110. Best

111. Best-selling

112. Better

113. Bonafide

114. Cancel anytime

115. Certified

116. Definitive

117. Dependable

118. Detailed

119. Endorsed

120. Ensured

121.专家

122.防止故障

123. Foolproof

124. Genuine

125. Guaranteed

126. Guilt-free

127. Legit

128.合法

129. Obvious

130. Patented

131. Professional

132. Protected

133. Proven

134. Refund

135. Reliable

136. Research-Backed

137. Results

138.无风险

139. Scientific

140. Secure

141. Sensible

142. Surefire

143.测试

144. Thorough

145. Trustworthy

146. Unconditional

147. Verified

148. Well-beyond

149. World Class

150. Worry-Free

If you want your copy to have some extra gusto and impact, consider referencing this list when writing it. Because now that you have anunequivocal,bonafide,authoritative的理解能力的话,您可以使用它们来elevate your copy tophenomenal,jaw-dropping,awesome,astoundingheights.

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