PPC或每次点击付费，广告系列可能是获得流量，潜在客户和投资回报率的好方法。实际上，企业makean average of $8 for every dollar they spendon Google Ads.
Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. If you don’t have a strong strategy or monitor your campaigns, you couldlose precious dollars。例如，WordStream报告称，普通小型企业损失其PPC预算的25％on wasted spend.
如果您是PPC营销人员，您可能会知道这些活动的时间如何。
Before you even launch a campaign, you should take time to consider keywords, what competitors are bidding on, and how much you’ll be willing to spend. After the launch, you’ll need to monitor the campaigns, edit aspects of them as necessary, and occasionally adjust your budget.
If you have a lot of other marketing tasks on your plate, this process can seem daunting.
Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets.
有些是低价的，而另一些则提供自动化功能，以限制不必要的人类参与的需求。其中许多工具属于一般PPC管理，投标管理或报告的类别。
To help you develop a less time-consuming and more profitable PPC process, this blog post highlights 12 PPC management tools and software.
ppcManagement Tools
WordStream PPC Advisor
成本：12个月计划的$ 264/月，3个月计划的$ 299/月，年度预付款$ 2,928。
Integrations:Google广告，Bing Ads，Facebook，LinkedIn和Twitter
WordStream’s PPC Advisor is targeted to small business owners who want to take advantage of PPC properly but do not have the finances to staff experts or hire advisors. The software can integrate with Google Ads, Bing Ads, and other major ad platforms.
使用WordStream Advisor，您可以激活“ 20分钟工作周”工具which will take a short time to analyze PPC campaigns and send recommendations on how you can improve your campaigns. You can then make these changes through the Wordstream software.
You can also build campaigns, identify positive and negative keywords, and adjust budgets. The software also allows you to createoptimized landing pages, as well as track and build reports around conversion and call data.
以下是一个快速解释器视频：
WordStream offers a seven-day trial to those who fill out a contact information form.
Optmyzr
成本：$499/month (Pro), $799/month (Pro+). The Enterprise version’s cost is unspecified.
Integrations include:Google, Bing, and Yahoo ads programs
对于预算较大的营销人员或代理商，对开展多个PPC广告系列的兴趣，或者只是想要更多的自动化功能，OptMyZR提供了更高级的工具来批量创建和管理广告系列。
像WordStream一样，此付费平台类似地，您可以在不同平台上启动，跟踪和管理PPC广告系列。根据Optmyzr的网站，该软件的所有版本都允许用户bob电竞官方下载自动脚本，警报和报告。每个会员也随附biannual product training sessionswith Optmyzr reps.
One of Optmyzr’s tools, the Automyzr, allows users to upload and generate campaigns in bull from data sources like spreadsheets or integrations.
一旦上传数据，用户就可以使用某些标准，例如“品牌”或“产品”来自动生成广告的名称和其他元素。这是一个经历整个过程的演示：
https://m.youtube.com/watch?time_continue=441&v=1iyRui2Kh_g
This software is highly recommended by Joe Martinez, who was named one ofppcHero’s top 25 PPC expertsin 2017 and 2018. He says the PPC manager is helpful to both lead-gen and ecommerce accounts.
“Optmyzr allows marketers to easily see performance data in their accounts and make adjustments on the spot. I can also use their list of scripts to automate certain tasks I have to do on a consistent basis,” he says.
He adds that the software has saved him a lot of time over the years. “I can rely on the tool to do a lot of the tedious, high-level tasks which gives me more time to focus on strategy or deeper analysis in the important areas of the account.”
Google广告编辑器
成本：Free to Google Ads advertisers
Integrations:Google Ads
该可下载的桌面应用程序（以前命名为AdWords编辑器）可用于创建，跟踪和编辑您的Google广告。
除了性能监控之外，该应用程序允许您对多个广告进行批量更改，在播放之前在草稿模式下预览编辑，并脱机地构建或修改广告。
编辑器与Google Ads一起工作，该广告允许用户创建并为Google BOD策略的广告系列创建和分配出价策略。您必须首先创建一个Google Ads广告系列，以通过广告编辑器进行管理。这是一个快速演示，解释了如何：
如果您只是试图一次掌握一种PPC策略，并希望首先专注于Google，那么此工具可能是一个负担得起且简单的选择。
但是，Google广告编辑器不会为您提供类似的自动化选项或诸如WordStream或PPC经理等改进建议。因此，可能需要进行更多的手动调整和监视。
Bing广告Editor
成本：Free to Bing advertisers
Integrations:Bing广告
尽管许多营销人员可能将Google视为其主要PPC选项，但Bing PPC也随着搜索引擎的发展而兴起over five billion daily inquiries。
Bing为Google提供了类似的软件，用于bob电竞官方下载其搜索引擎的PPC广告。像Google Ads编辑器一样，您可以对广告进行离线修订，一旦您重新获得Internet访问，可以将其上传到在线平台。
您还可以使用此管理工具来研究关键字，管理投标并监视您的性能。
下面的演示将带您了解如何创建广告系列，通过Google导入导入数据，并使用机会选项卡来获得有关如何提高性能的建议。
Similarly to Google Ads Editor, this tool does not offer any automation tools and is only accessible to those with a Bing Ads account or campaign.
Semrush PPC工具包
成本：$ 99（Pro），199美元（Guru），$ 399（商务），企业版因公司而异bob全站app
Integrations include:Google Ads，Bing Ads
Semrush的PPC管理软件专注于竞争性研究，关bob电竞官方下载键字研究和竞选计划。
When researching competitors on SEMRush, you can search your domain to see a list of domains you compete with organically and a list of those you compete with in paid search. You can also find out which keywords competitors have bid on in the past to see if you should take a similar bidding strategy.
该工具包的“图表”工具还可以向您显示多个竞争对手表现的视觉图。
Another feature is the Keyword Magic Tool, which allows you to type in a keyword or phrase and get a list of stronger keywords, as well as data about them such as search volume. You can then export this information into a document which could be shared with their team.
SEMRush four pricing plans. The lowest cost plan -- targeted to freelancers, startups, and small businesses -- includes SEMRush’s PPC, search engine optimization, and search engine marketing tools.
较大的计划更针对大型公司和机构。这些提供了高级报告功能，例如标签的报告和更高级的API集成。
To test out SEMRush, you can try features including the Keyword Magic Tool在这里。To access these free tools, you’ll need to register for a free account with an email and a password.
For a more detailed look at all the tools, here’s a demo that shows how you can use SEMRush to start a PPC campaign:
HubSpot’s PPC Management Template
成本：免费下载
如果您希望不使用软件以最低的成本计划其PPC广告，我们最近发布了此有用的模板bob电竞官方下载on our blog。
该电子表格可以指导您完成为客户旅程的每个级别创建强大的PPC广告的过程。它还可以指导您识别正面和否定的关键字以及建立ADGROUP。
免费下载此模板
While this template can help you plan out your campaigns, it can also be a great document to share with clients or other decision makers on your team before launching ads.
You can find the link to download, as well as detailed instructions on how to use the tool,in this blog post。
PPC竞标管理工具
MarinOne Search
成本：Plans often start around $499/month. Marin does not specify specific pricing.
Integrations include:Google, Bing, Yahoo, Facebook, and Twitter
Marinone Search为广告提供了竞标管理功能，包括Google，Bing，Yahoo，Facebook和Amazon。根据Marin的说法，该软件使用大量数据和专利的bob电竞官方下载机器学习算法来“分配预算并计算出价。”
According to Marin’s tour of its budgeting software, seen below, users can also adjust the budget algorithm by taking actions like assigning a dollar value to different types of conversion events:
If you want more information on Marin’s impact, its website highlights case studies on how the software has helped major clients like日产，戴尔和吉普。
肯斯
成本：随着公司而异。bob全站appKenshoo提供免费的演示和报价。
Integrations:Compatible with platforms including Google, Bing, Yahoo, and Apple Ads.
Kenshoo提供了各种与预算管理，搜索，社交，电子商务和基于应用程序的广告有关的广告工具。该软件的bob电竞官方下载投标管理功能使您可以制作和调整各种投标，包括基于规则和基于模型的投标。
一个可以将数据直接从谷歌广告d other online ad programs with Kenshoo’s platform. The data can be displayed on multiple dashboards, including one which shows spend, revenue, ROI, and conversion head-to-head.
Kenshoo说他们使用award-winning machine-learning algorithmsto give users bid suggestions as well as budget and ad performance forecasts in its dashboard interface.
肯斯’s site describes its software as enterprise level, but says they offer plans and paid tools targeted at startup-level companies as well.
Prospective customers can visit Kenshoo’s website to request a free trial.
收购图灵
Cost：Varies based on your company’s ad spend, the number of accounts that will be managed, and the length of a contract determined between the company and Acquisio.
Integrations include:谷歌。Bing和主要的社交网络。
Aquisisio的出价和预算管理工具使用机器学习算法以24/7的基础分析和调整投标和预算分配。
根据Accalisio的说法，算法已训练自动调整预算based on factors including seasonality, day of week, time of day, and ad platform.
Because of the flexible pricing plans, this software could be helpful for companies ranging from startup to enterprise level.
This software might be helpful to marketers with multiple accounts or who may be too busy to monitor bids and budget distribution regularly.
由于机器学习工具，您可能会节省与出价研究和处理数字有关的任务的时间。然后可以将这个额外的时间用于其他生产项目。
PPC报告工具
Google Ads Performance Grader
成本：Free with short registration
Integrations:Google Ads
这WordStreamol, formerly called the AdWords Performance Grader, can give your Google Ads campaign a percentage score based on criteria including text and keyword optimization, keyword quality, click-through rates, impressions, and landing page optimization.
The report also gives more information or a sub-score related to each individual piece of criteria.
为了帮助用户进行基准测试，该报告还指出了与上个月相比，广告系列的表现如何。
这是一个例子Google广告性能报告的顶部可能是什么样的：
After registering and giving a small amount of company information, you can link this tool to your Gmail account and automatically receive the grades for ads associated with your email address.
ReportingNinja
Cost：$20/month (Starter), $40/month (Small), $70/month (Medium, $120/month (Large)
Integrations include:Google广告，Bing Ads，Twitter广告，Facebook，LinkedIn
This software might be a good options for marketers or agencies who wish to build whitelabel analytics dashboards that their clients can access. Aside from the portal, ReportingNina can also be used to schedule and send automated reports to marketers or clients via email.
When integrating with Google Ads and/or Bing Ads, a marketer or client with access to the whitelabel portal can see a dashboard that pulls in all the information from these third-party platforms.
With this integration feature, users can see all their need-to-know data in one place. Outside of PPC, data from Twitter Ads, Facebook Insights, LinkedIn Ads, MailChimp, and other accounts can be integrated as well.
Octoboard
Cost：Octoboardoffers seven plans with annual and monthly commitment options. Annual plans are $5 to $150 monthly, and monthly, no-commitment plans fall between $18 and $210. Each plan allows a different number of clients as well as access to a different list of features.
Integrations include:Google, Bing, Facebook, Twitter, LinkedIn
Octoboardprovides a number of customizable and whitelabel reporting templates for marketers and their clients. With the software, you can create reporting documents as well as dashboards that can be sent to an unlimited amount of recipients. The software also offers report templates that can be embedded on to a website.
对于那些需要向其团队或客户报告但没有时间创建视觉效果的人，OctOboard已经提供了专门在Google，Bing，Facebook和LinkedIn PPC上报告的模板。这是当前网站上显示的一些模板的示例：
要测试软件，您可以单击其主页上的一个bob电竞官方下载模板。当您输入模板时，该站点将为您提供提示，并指示您如何集成数据。
与Reportingninja类似，该软件还提供可以根据时间表创建bob电竞官方下载和发送模板报告的自动化工具。
You can register and preview certain reports with your data in them for free on the Octoboard site. However, to receive more access, you will need to subscribe to one of its monthly or annual plans.
dashthis
Cost：$ 39/月（个人），$ 129/月（专业），$ 209/月（商务），$ 339/月（标准），$ 499/月（企业）
Integrations include:Google Ads, Google Analytics, Facebook Insights, Youtube, LinkedIn Ads and Twitter Ads
像Reportingninja和OctOboard一样，Dashthis允许用户将PPC和SEM工具连接到平台，以便所有性能数据都出现在一个仪表板上。
如果您需要使用两个或多个工具来监视与广告系列有关的PPC广告，流量和其他数据，则此功能可能会有所帮助。
该平台允许用户构建和自定义这些总体仪表板。
When building a dashboard, DashThis allows you to build off of three templates: Periodic, Rolling, and Campaign. While the Campaign pulls in data about a specific campaign, the Rolling dashboard shows live data and the Periodic shows data for a certain time period.
这是一个教程，该教程显示了如何开始使用Dashthis定期模板：
Dashthis还提供了预制的KPI小部件列表，这些小部件衡量和报告诸如每次点击，每次收费成本，转换率，印象，投资回报率和广告支出回报率之类的因素。用户还可以创建自己的自定义小部件。
对于希望节bob电竞官方下载省与PPC或SEM营销有关的报告过程的代理商，该软件将是一个不错的选择。创建仪表板后，他们可以使用它分享并向客户或同事报告实时数据。
dashthisalso offers a low-cost individual subscription which allows users to launch up to three dashboards for $39 a month.
Building Your PPC Toolkit
Before you subscribe to one or multiple of these tools, be sure to consider your company’s budget and how many accounts you’ll be managing.
如果您是代理商或大型公司的营销人员，则可能更喜欢具有所有必要管理工具的企业软件。bob电竞官方下载bob全站app如果您是创业公司的一部分或自由职业者的工作，则可能只想在此列表中使用更实惠的资源。bob体育苹果系统下载安装
Regardless of which tools or software you use, be sure to check out ourUltimate Guide to PPC对于事实，人物，策略思想和最佳实践。
![如何完美管理PPC广告系列[模板]](http://www.eigoj.com/hubfs/PPC%20MGMT.jpg)
