如果一张图片价值一千个单词，那么令人惊叹的产品图片值得一千个网站访问。尽管我还没有数据来备份该声明，但产品摄影对于您的电子商务网站策略可能非常有价值。
为了在线购买时与您的目标受众群体联系，您还需要为您的产品清晰，引人注目的照片。
但是产品摄影并不像指向和射击那样简单。即使是最基本的产品，也需要正确的设备，照明和空间来制作美丽的图像，这些图像可以从购买页面上出售购物者。
6 Product Photography Tips (and Examples) for Taking Pictures That Sell
Here are the tips, examples, and supplies you'll need to effectively photograph and market your products in a way that makes your visitors and prospects want to convert.
1. Don't be afraid to use your smartphone's camera.
This is the part where I'm supposed to convince you to invest in a high-end, 50-megapixel (MP) camera with a 100-millimeter screw-on lens. But I'm not going to do that.
If you already own a camera that fits this description, take advantage of it. But for many types of products, it's completely acceptable to shoot product photos on a smartphone.
Newer smartphones boast powerful camera lenses and settings that allow you to optimize your shots for the different types of light and environments you might shoot in.
If you need more convincing, just check out苹果在iPhone广告系列中的拍摄以及多年来由此产生的照片，例如这一张：
2. Shoot from a tripod for photo consistency.
在解释三脚架之前，我有义务从基本规则开始：不要将手机支撑在坚固的东西上，以将镜头瞄准主题。
这种临时设置在拍摄过程中很容易滑动，并在照片的外观中引起不一致。如果您将相机放在一堆书上，请确保在拍摄过程中不会改变这种安排。
当您的电子商务网站拍摄几张产品照片时，请自己握住相机没有害处。但是，随着您的业务增长，您为更多产品拍摄更多照片，在拍摄手持台时，每张照片中产品的方向可能很难标准化。
确保产品一致性,你会need a tripod. And luckily, buying one isn't always the big, industrial-sized investment it used to be.
这是两种类型的三脚架。
传统与灵活
This is a tradition tripod — there are traditional tripods available for both cameras and smartphones.
A flexible tripod can be manipulated in a number of ways. You can bend its legs and place it on different surfaces to get the angle you need.
Mobile Grip
There's often a screw on the top of your tripod which attaches to your camera to hold it in place. The underside of most professional-grade cameras has a screw hole just for this purpose, but smartphones can use the following adapter:
适配器抓住智能手机的侧面，可以拧入两种类型的三脚架，使您可以使用手机屏幕向外和向您操作相机控件。
Once you determine which mount you'll need, set it up in front of your product, and consider putting three pieces of tape on the ground to mark where you'd like to keep each leg of your tripod over the course of the shoot.
3.选择自然光或人造光。
Never underestimate how certain types of light can improve (or hinder) your product photography. Remember, buyers get the best look at an item in person, where they can see everything they need to before purchasing. The right lighting arrangement helps you reveal those critical decision-making product features when all website visitors have to go on is a photo.
A single lighting setup might not work for every product — a lighting arrangement that works for some products might weaken the appearance of others.
There are two types of light you can choose as your main light source: natural and artificial light.
自然光
Natural light refers to sunlight — simple as that. It's also known as "soft light" because the sun casts a larger, softer range of light than, say, a lamp shining directly on the product. Ecommerce product shots thrive in natural light if:
- The product is shot outside or meant to be used outside.
- The product is used by, worn on, or shot with a person (people tend to look better in natural light).
- 您正在尝试强调产品的周围环境，而不是产品的特定属性。
这是使用自然光拍摄的示例：
Artificial Light
Artificial light includes candles, fire, and more commonly, light bulbs. It's also referred to as "hard light" because it produces a smaller but more focused light surface. This type of light caters to products with physical details that need to be highlighted to impress an online shopper.
Here's an example of artificial light being use to shoot:
As a general rule, stick to just one type of light per photo — natural or artificial. Adding natural light to anartificially lit照片可以软化看起来锋利的产品，并将人造光添加到自然点亮photo can sharpen a product that's meant to look soft. You don't want to get in your own way.
4. Fill or bounce your light to soften shadows.
Whether you use natural light or artificial light, you'll need to lessen the shadows that any potential hard light casts on the opposite end of a product.
There are three ways to do this:
Fill Light
Include another, less-intense light source to supplement your main light. This additional light is called your fill light and is used as a counterbalance to soften the natural shadow your main light produces behind an object.
To do this, place your fill light opposite your main light so your product sits between both light sources.
Flashbulb Bounce Card
弹跳卡或反射卡是一张“反射”或“弹跳”主灯回到产品下面的表面以减少阴影的小卡。
一些弹跳卡连接到专业相机镜头的闪光灯布上，以扩散相机闪光灯的光。这张卡从您的集合上方（而不是直接朝上）溅到主题上，因此您没有长时间的阴影径向要拍摄的物体。
请参阅下面此项目的两个版本 - 白色（左）和箔片（右）屏幕都可以扩散闪光灯。
Standalone Bounce Card
If you're shooting from a smartphone, a flashbulb bounce card isn't an option, since you don't have a physical flash you can attach it to. Instead, make your own standalone bounce card positioned opposite your main light source.
对于产品摄影的初学者，此弹跳卡可以有效地更换填充灯，这可以抵消相机闪光灯或灯面向产品前部的灯的硬灯。
5. Use a sweep or portrait mode to emphasize the product.
There isn't one right way to position your product, lights, and bounce cards – they can change dramatically depending on your background. But don't choose a background based on what's easiest to create. Backgrounds should resemble how you want your buyers to perceive your product when viewing it online.
首先考虑您想要白色背景还是更具动态的现实世界背景。有一个简单的方法可以实现每个人。
White Background: Sweep
For white backgrounds, it's not as simple as setting up a table against white drywall. Even smartphone cameras can pick up little blemishes on a white wall that you wouldn't notice with the naked eye. To capture a perfect white background with no corners or blemishes, use a sweep.
A sweep is a large bendable sheet of paper, whose bottom acts as the surface beneath your product and thencurves up into a white wall behind the product.
在相机上，扫描的曲线是看不见的，强调关键产品详细信息，并允许该物品拥有所有网站访问者的注意。
这是一个并排的比较，表明扫描为什么很重要：
r宝莲寺-World Background: Portrait Mode
Dynamic, real-world backgrounds are very appealing when shooting products that have a specific use or are being modeled by a person — as you saw in the picture of the briefcase earlier in this guide.
但是，现实世界中的背景很容易窃取照片的焦点，使其不清楚您实际销售的照片中的哪一项。
Give your product depth and emphasis with portrait mode, a picture setting on most professional cameras, and also available onmany new smartphones。这种设置模糊了背景，因此产品的背景清晰，但不与产品本身竞争。
Below is a super awesome photo of a HubSpot pen taken in portrait mode on a Google Pixel 2 (I took this picture myself). You can tell the pen sits on a desk with a computer behind it, but the pen is still the focal point for viewers:
"It's such an incredible photo, Braden. I totally want my own HubSpot pen now."Get one here呢
6. Shoot a variety of images.
My last ecommerce photography tip to you is to not stop at one photo per product. Just as your customers look, hold, use, and even try on merchandise in a store, your website should shoot a variety of images to simulate this very experience.
例如，如果您要拍摄衣服，请单独捕捉衣服的衣服（即散布在白色表面上）以及在人体模型上，其颜色与产品的颜色对比。
然后，要获得其他照片，请用一个人建模衣服，使您可以从人的不同姿势和角度拍摄产品的照片。
Product Photography Set-Up
Next, let's summarize what we just received — here's a list of quick product photography set-up tips that you can refer to and share on your team:
- Decide on a camera — whether or not that means using your smartphone.
- 获取适合您选择的相机的三脚架。
- Choose natural or artificial lighting — think about which option is best for your product and environment.
- Determine whether you'll fill or bounce light.
- 选择扫描或肖像模式。
- Take several different images to offer your viewers variety.
Get Started With Your Product Photography
Don't feel obligated to invest in every tip and piece of equipment at once. Apply these product photography tips gradually to see what makes your store look the most presentable, and change your approach as your photography chops get better.
Editor's note: This post was originally published in April 2018 and has been updated for comprehensiveness.
Originally published Aug 10, 2021 12:00:00 PM, updated August 10 2021
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