Have you ever looked at a blog that just took your breath away? No matter what industry they're in, companies are stepping up their game by focusing on their blog designin additionto content. And it's not just B2C companies -- B2B companies are investing serious time into the design of their business blogs, too.
Part of having a beautiful design is also improving the user experience of your blog. Many of these designs don't just focus on making something look "pretty." They focus on making it easier for blog visitors to access the information they are seeking as quickly as possible.
With that in mind, let's take a look at some blogs that are doing a great job at creating beautiful designs that help showcase their fantastic content.
1) IMPACT Branding & Design
IMPACT Branding & Designis a HubSpot Platinum Partner that works with companies on their inbound marketing strategies -- and they definitely practice what they preach. In addition to teaching their clients about creating content, they do it on one of the most beautiful blogs I've ever seen.
What makes it noteworthy, though, is that they don't sacrifice usability for design. It's easy to navigate to find the articles you're looking for, recent posts, and different topics -- like Opinion, News, Video, and Company.
What also stands out about this blog is the different types of media they include, and how they display it -- from blog posts to ebooks to video. All those different types of content are sprinkled throughout blog posts in a clean and neat way.
“我们的主要重点是为我们的读者创建一本在线杂志，不仅在其功能方面，而且在布局和设计方面。但是，我最自豪的是博客的感觉。不管是一篇方法，意见文章，甚至是视频内容。“感觉就像是一个媒体网站，因为有多种内容，以一种易于消费的方式布置。在内容共享方面，不乏选择的选择，因此我希望我们的读者感到他们觉得他们做出了通过访问或订阅我们的博客的正确决定。”
Check out their blog on HubSpot's COS!
2) Yoh
Yohis a staffing services and workforce solutions firm. They recently underwent a website redesign as they moved onto HubSpot's COS. Before their content was not the focus of their site, but with their recent redesign, their website really brings out their content.
一眼Yoh's blog，您可以立即了解他们的内容。您会看到他们的五个顶级帖子，他们发布了带有白色文本的色彩图片，并且博客文章标题非常易于阅读和收集价值。
"The clients that we help with talent needs, or the skilled professionals that seek our help with their careers, have a singular experience, their own," said Joel Capperella, Vice President of Marketing at Yoh. "Yoh has the good fortune to have thousands of experiences each year and that experience is valuable. Yoh gets it and we want the blog to communicate that we get it. The new design helps us to reinforce the value of the copy. The featured section at the top allows us to place focus on the editorial content for the month, and most importantly the design echoes the energy and fun that is representative of what is the most interesting industry in the world. People and their talent!"
Check out their blog on HubSpot's COS!
3) SparkReaction
SparkReactionis a HubSpot partner who specializes in inbound marketing and website development. Their blog's content focuses on website redesign, so naturally they have a beautiful blog to back up their content.
What makes this blog truly stand out, however, is the user experience that makes the design easy to navigate. Their content is clearly laid out with a picture to the left and content to right. It's easy to scan the different articles to find the one you're most interested in. They also have their blog tags in a different color to make it even easier to find content.
博客设计也不需要浮华或具有鲜艳的色彩。SparkReaction采用一种简单的方法，重点是用户的体验，并使网站在眼睛上变得容易。这些颜色都没有太明亮或分散注意力，这确实是Sparkreaction的目标。他们需要出售他们的网页设计和入站营销服务，博客展示了他们对这两个领域的掌握。
SparkReaction的创始人兼首席执行官Josh Ames说：“我们认为，良好的设计应该围绕提供出色的用户体验。”“在COS上重新设计我们的博客时，我们决定采用一种干净，现代的方法。通过使用易于阅读的字体并限制列表页面上显示的博客文章数量，我们允许人们了解他们想要的东西一种简单，快速，有效的方法。”
Check out their blog on HubSpot's COS!
4) charity: water
Charity: water是一个非营利组织，其使命是为世界上的每个人带来清洁的水。如果您查看博客主页，并且在每个博客文章中，您都会对他们的品牌有很好的了解。
Each post has lovely images and videos that capture the reader's attention and carry on their tradition of sharing remarkable visual content.
Check out their blog!
5) Virgin America
维珍美国是已知的for their uniqueness -- particularly when compared to other airlines stuck in the dark ages of air travel. In addition to top notch customer service, they have a stylish fleet or airplanes equipped with mood lighting and an in-flight entertainment system. Passengers can not only get wi-fi access during the flight, but they can use the touch screen entertainment system to get just about anything they want during their flight to make them more comfortable. They are known to be a pretty "hip" brand and have even released avideo that makes the safety information interesting.
But it doesn't stop there --维珍美国还有一个博客就像他们的航空公司一样：臀部，乐于助人和吸引人。该博客以功能故事开头，其中包括巨大，丰富多彩的图像，使您对维珍航空的飞行有感觉。以下是按类别按类别的帖子。如果您滚动任何类别，则有一个弹出窗口为您提供有关可以阅读的不同博客文章的更多信息。虽然博客确实包含一个实际预订维珍航空航班的链接，但主要重点是文章 - 关于任何航空公司乘客都会感兴趣的旅行和其他故事。
The goal of this blog is the same as the goal of a passenger's time on Virgin America: make the experience enjoyable and helpful.
Check out their blog!
6）Zendesk
Zendesk is a software company that creates help desk technology, including issue tracking and customer service support. They are also the owner of a beautifully designed blog focused on the topic of customer service.
Zendesk's blogstands out due to a few noteworthy design elements. First, each blog post has a large, uniquely designed image that gives readers a preview of the post. The images are eye-catching with bold colors that grab the readers' attention.
Next, because they write about a variety of topics and use a few different channels from videos to webinars, they have a nice handy list of categories that follow you as you scroll up and down the page. If you want to skip to any of these categories, they are available to you on the right side of the page.
Finally, the text of the blog post titles and articles are very clear and easy to read. They don't use your typical font, but they also don't use anything that is too difficult to read. You can easily find the content you're looking for without getting overwhelmed by fancy fonts or text.
Check out their blog!
7) Intercom
Intercom is a CRM business that Support, Marketing, Product, and Sales uses to communicate with their customers. When you go to their site, you may be surprised by their gorgeous design. (Seriously, every page is incredibly designed.) But let's focus on their blog for now.
他们的设计令人着迷。他们用于标题的蓝色条突显了页面顶部的徽标，并使其轻松浏览页面并掠过不同的徽标博客文章主题. The large images for each blog post that all neatly aligned in the same spot also help blog visitors easily get a better idea about the article. They are large enough -- but still clear enough -- to explain what each post is about.
Check out their blog!
8) Path
Path is a mobile app designed for private messaging between an inner circle of friends. This appgained a lot of attentionfor it's beautiful design and user experience, even though the features weren't that different than other social networks -- but the design really stood out.
We can see that same strategy at play inPath's blog. The design isn't anything fancy; but it resembles the mobile app experience. They have their logo, a simple navigation, the content in the blog post, and a picture or two. That's it. But that's also what's beautiful about this blog. There aren't any big distractions. The focus is on the content of the story, not on anything flashy or outside of their brand.
Check out their blog!
9) Hireology
Hireology sells software that helps companies from small businesses to Fortune 1000 companies with their recruitment process. The recently re-launched their blog on HubSpot's COS, and it looks stunning.
只需浏览博客，您就会了解他们的品牌。他们在整个网站上都有绿色的迹象，使他们的品牌颜色脱颖而出。脱颖而出的绿色元素是您眼睛应该涌向的页面部分。我们拥有博客文章的标题，博客订阅表，最新帖子和帖子。如果博客访问者首次仅查看此博客，则这些是您希望他们查看的元素。您希望他们订阅您的博客。您希望他们看到您写的主题。您希望他们能够访问您的博客文章标题。设计的使用方式使您的访客通过博客。
The design is also extremely clean. You have the blog post title, social sharing buttons, sample text, topic tags, and images. The blog isn't cluttered, and the focus is on the content. When you come to this blog, you aren't overwhelmed because everything is clean and organized.
在Hubspot Cos上查看他们的博客！
What other business blogs do you think are downright beautiful?
最初发布于2014年3月6日上午8:00：00 AM，更新于2022年1月17日
Topics:
Blog Examples